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Judgment Day for Media Companies

Phillip Smith recently wrote a featured story for Medium, "Judgment Day for Journalism," about the changing landscape of the media world. The subheadline goes: "As legacy news organizations falter, digital upstarts are scaling to meet demand."

Smith starts off quoting media critic Jesse Brown, who notes that the number of journalists employed by small digital news companies is increasing. Brown writes, "building something from the ground up to suit the marketplace, to suit where profitability and sustainability is, is a lot easier than adapting something with all kinds of legacy costs into a sustainable model."


Smith concludes from this that "we must reboot the media and start from the ground up."

At RebelMouse, we agree. The old way of doing things is unsustainable. While The New York Times and a few other big news organizations will probably hold on for awhile longer, the real future of media lies in companies being slim and agile, focusing their efforts on content and good reporting without technological or institutional legacy costs.

At RebelMouse, we offer an enterprise-level, centralized CMS solution for our clients so they don't have to hire an expensive developer team to build and maintain one themselves. This gives them the enterprise-level power of larger news organizations without all the overhead. Smith writes, "The simple truth is that journalism upstarts are getting better and faster, and their costs are coming down quickly."

Smith calls for more "journalism entrepreneurship" and we agree. Investing in RebelMouse will move your needle forward and give you the platform you need to succeed on social and SEO with our powerful Entry Editor, Particle Assembler, and deep back-end technology. Our numbers speak for themselves: One of our media clients, La Verità, has seen, in the past three months, 400% growth on Facebook and 200% growth on Google. Another client of ours, Motherly, in the same period, saw 84% growth on Facebook and 440% growth on Google.

And because we are constantly iterating our tech, you can stay far ahead of changing industry trends with our centralized updates. Unlike WordPress, updates to our system instantly go out to every site on our network without the need for painstaking manual development.

Smith is convinced that "small digital upstarts will become the democracy-serving oases in a time of growing news deserts." We agree. Which is why it's so important to have the right technology in place in order to scale as a small media company. While free CMS platforms like WordPress are great in the beginning, to really drive traffic in the new age of SEO you need the right mixture of technology and strategy.

RebelMouse clients like Motherly are testament to the efficacy of our platform.

Motherly launched on RebelMouse in early April 2018. Since then, they've shown explosive growth with users up 28%, sessions up 72%, and pageviews up a staggering 177%.

Using RebelMouse's built-in SEO tools, Motherly began to optimize articles at the editor level. This has helped grow their traffic from Google. Since launch, users coming in from Google are up 1,164% and pageviews are up 2,018%.

Smith wonders, "What would a network of "small is beautiful" news organizations sufficient to fill the widening gap in coverage look like?"

At RebelMouse, we have already seen the future and we are a part of it today. Our network of clients have seen so much success that we are confident our technology will lead the way into the streamlined and beautiful future.

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Why RebelMouse Is the Best Content Marketing Platform

RebelMouse is a unique platform and company. The company was founded on the vision that media companies would need an always-modern solution to thrive in the new connected internet, and that brands would have to behave like new media companies and use the same platforms.

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View Your Add Media Bar Results in Full-Screen Mode

Browse dynamic assets to enhance every article

In RebelMouse's Entry Editor, there's always an opportunity to add dynamic media to your article using our Add Media Bar. Now, you can browse all the options within the Add Media Bar, including YouTube, Facebook, and GIPHY, in full-screen mode.

To pull up the Add Media Bar, click the ⨁ icon next to your cursor on the left-hand side of the screen. Then, to activate full-screen mode, click the Expand icon on the right-hand side:

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How to Use Google Search Console’s Removals Tool

Quickly remove articles from search or see why a URL was pulled from search

Google recently released a new version of its Removals tool that temporarily blocks URLs from showing up in search results. The tool also shows which content is no longer being displayed due to either being outdated or because it was filtered out by SafeSearch, a Google feature that removes offensive content.

The new tool can be helpful if you want to quickly remove an article from showing up in search or to find information on why your content was removed from search by third-party requests.

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How to Use Override Tags for Headlines + Subheadlines

Customize your preferences easily in our Layout & Design Tool

Site design should be agile, which means it's important to be able to make quick style changes that keep your content cohesive and organized. To make this even easier, there's now the ability to override the tags of your headlines and subheadlines for each article using our Layout & Design tool.

You can make these headline and subheadline changes using a Posts element. Here's a screencast of how this works:

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The Override default Headline Tag can be set to values <h1> through <h6>. The Override default Subheadline Tag can be set to values <h1> through <h6>, <p>, and <div>.

The new headline and subheadline overrides also work with AMP. If you have any questions about this new feature, email support@rebelmouse.com or contact your account manager today.

How to Enable Primary Tag Tracking in Google Analytics

Track your top-performing topics

On RebelMouse, we give you the ability to use as many tags as needed on every article to help keep you organized. But there's also an option to assign one primary tag to a post. A primary tag is built on the same principle as a primary section. One tag lets you assign higher importance to certain pieces of content when processing and organizing your posts.

There is also a primary tag dimension built into our RebelCMS which can be enabled for tracking in Google Analytics.

Why Track Primary Tags?

Tracking primary tags through Google Analytics allows you to track the performance of specific tags, which is helpful if you want to see what kinds of topics are performing well or underperforming on your site.

Once enabled in Google Analytics, you can see the performance of a specific primary tag, such as its pageviews, users, and more:

Then, in Google Data Studio, we can gather the data on your primary tags together to see your top-performing tags and gain insights into how they're performing.

How to Track Primary Tags in Google Analytics

To track your primary tags in Google Analytics, click on the Admin panel in your account. Then, select Custom Definitions.

Next, click Custom Dimensions.

After that, click on the red + New Custom Dimension button.

Fill in the name as Primary Tag, and set the Scope to Hit. Click the blue Create button.

That is all you need to do to set up tracking for your primary tags. Once completed, our team has to link a primary tag custom dimension on our back end. Please contact support@rebelmouse.com or datastudio@rebelmouse.com to finalize this step. Happy tracking!

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New: Elasticsearch in the Posts Dashboard

Easily search to find any post on your site

For publishers, content is often your most valuable asset. That's why it's important to take care of your article library as it grows and discovers new life over and over again. Now, we've made it easier to find your posts with our new Elasticsearch functionality.

You can now search for every article ever created on your site using your Posts Dashboard. First, click the Filters icon in the top right-hand corner to pull up the search navigation:

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Customize Entry Editor Settings in the Layout & Design Tool

Design your own editorial experience

The modern content lifecycle looks different for every publisher. That's why we're constantly updating our editorial suite to cater to the needs of every team. Most CMS platforms have a one-size-fits-all approach to their Entry Editor, but this requires editorial teams to work around the confines of that system. Instead, what if you had the power to fully customize your Entry Editor for your team and organization in a way that best suits your workflow?

Now, with the RebelCMS, it's possible. We've extended our Layout & Design tool to include the customization of our Entry Editor experience. Here's how it works.

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No More Website Updates: Publish Like It’s the 2020s

These are the next-gen updates you need to stay ahead of the competition

Content creation is still the most powerful engine that propels every publisher forward. But in 2020 and beyond, quality content won't sustain a site on its own. The modern content lifecycle hinges on a number of things working together in unison — including page speed, intelligent SEO, and effective distribution, just to name a few.

However, there's one thing that can throw a wrench in the entire system, and that's platform updates. Whether you're publishing on a common CMS solution like WordPress, using a custom in-house CMS, have access to a dedicated team of developers, or any option in between, platform updates can be both costly and frustrating.

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