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Judgment Day for Media Companies

Phillip Smith recently wrote a featured story for Medium, "Judgment Day for Journalism," about the changing landscape of the media world. The subheadline goes: "As legacy news organizations falter, digital upstarts are scaling to meet demand."

Smith starts off quoting media critic Jesse Brown, who notes that the number of journalists employed by small digital news companies is increasing. Brown writes, "building something from the ground up to suit the marketplace, to suit where profitability and sustainability is, is a lot easier than adapting something with all kinds of legacy costs into a sustainable model."


Smith concludes from this that "we must reboot the media and start from the ground up."

At RebelMouse, we agree. The old way of doing things is unsustainable. While The New York Times and a few other big news organizations will probably hold on for awhile longer, the real future of media lies in companies being slim and agile, focusing their efforts on content and good reporting without technological or institutional legacy costs.

At RebelMouse, we offer an enterprise-level, centralized CMS solution for our clients so they don't have to hire an expensive developer team to build and maintain one themselves. This gives them the enterprise-level power of larger news organizations without all the overhead. Smith writes, "The simple truth is that journalism upstarts are getting better and faster, and their costs are coming down quickly."

Smith calls for more "journalism entrepreneurship" and we agree. Investing in RebelMouse will move your needle forward and give you the platform you need to succeed on social and SEO with our powerful Entry Editor, Particle Assembler, and deep back-end technology. Our numbers speak for themselves: One of our media clients, La Verità, has seen, in the past three months, 400% growth on Facebook and 200% growth on Google. Another client of ours, Motherly, in the same period, saw 84% growth on Facebook and 440% growth on Google.

And because we are constantly iterating our tech, you can stay far ahead of changing industry trends with our centralized updates. Unlike WordPress, updates to our system instantly go out to every site on our network without the need for painstaking manual development.

Smith is convinced that "small digital upstarts will become the democracy-serving oases in a time of growing news deserts." We agree. Which is why it's so important to have the right technology in place in order to scale as a small media company. While free CMS platforms like WordPress are great in the beginning, to really drive traffic in the new age of SEO you need the right mixture of technology and strategy.

RebelMouse clients like Motherly are testament to the efficacy of our platform.

Motherly launched on RebelMouse in early April 2018. Since then, they've shown explosive growth with users up 28%, sessions up 72%, and pageviews up a staggering 177%.

Using RebelMouse's built-in SEO tools, Motherly began to optimize articles at the editor level. This has helped grow their traffic from Google. Since launch, users coming in from Google are up 1,164% and pageviews are up 2,018%.

Smith wonders, "What would a network of "small is beautiful" news organizations sufficient to fill the widening gap in coverage look like?"

At RebelMouse, we have already seen the future and we are a part of it today. Our network of clients have seen so much success that we are confident our technology will lead the way into the streamlined and beautiful future.

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Why RebelMouse Is the Best Content Marketing Platform

RebelMouse is a unique platform and company. The company was founded on the vision that media companies would need an always-modern solution to thrive in the new connected internet, and that brands would have to behave like new media companies and use the same platforms.

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How to Add a Donate Button

Users can give easily with our PayPal integration

At RebelMouse, we recognize that some clients may want to add the ability for users to donate via a platform like PayPal to their site. Luckily, adding a donation module using our Layout & Design Tool is simple. This article is a step-by-step guide.

The first step is to sign into the PayPal account you want to use to receive donations.

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New Post Element Functionality

Understand how the new Post element works in our Layout & Design Tool

At RebelMouse, we are constantly improving our Layout & Design Tool and streamlining its functionalities. Recently, we deprecated the Post Content element which used to allow you to add, for example, a Post Body element. Now, we have simplified the process, and expanded the functionality of the Post element to include contents such as Post Body.

To use the new Post element, select Current Post as your Content Source under the element. Now, in the Element Order selection box, you will find a list of Post Content elements that you can choose to display.

Here is a screencast that shows how it's done:

How to Add Post Content Using the Post Element

  • Add a Post element
  • Under Content Source, choose Current Post
  • Under Element Order, choose the Post Content element(s) to display

As a note, if you want to display Post Body content, be sure to select Hide Image. Otherwise, the lead media will display when you are most likely only looking to display the Post Body by itself.

If you have any questions, feel free to reach out to support@rebelmouse.com or talk to your account manager today.

Custom YouTube Hashtag and Channel Playlists

Design your own video strategy with custom playlists

At RebelMouse, we have the ability to implement almost any idea thanks to the power of our Layout & Design Tool. One use case is the ability to easily create custom YouTube playlists based on hashtags.

For example, if your company uses the #OurCompany hashtag, you could create a custom YouTube playlist on your website that pulls in content from that stream. You can also customize the playlist so that it only pulls in videos from a certain YouTube channel, or from a single channel without a hashtag:

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Conquer Your Crawl: Feed the Googlebot With Structured Data

Set up success on search with a detailed web schema

Since search took over Facebook as the top referral of web traffic a few years ago, the growth of Google hasn't let up. It's estimated organic and paid search accounts for 68% of all trackable website traffic, and, perhaps even more noteworthy, 53% of that traffic is fueled by organic search.

The revival of search has brought with it a maturation of what makes for a solid search engine optimization (SEO) strategy. The algorithm is now savvy about robotically written articles designed to win a specific set of keywords. As Google's search engine has gotten smarter, its web crawler software, casually called the "Googlebot," has also evolved in terms of how it indexes data.

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How to Change the Default Language for AMP Pages

Set your default language for AMP pages in Global Settings

For AMP pages, the inLanguage value is set to English by default. This value is hardcoded, but it can be changed manually so sites with different language requirements can also have different values. This can be done using the code view of your site's Global Settings.

To change the default language setting for your AMP pages, you need to manually add a variable in Layout & Design Tool:

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New: Filter Posts by Primary Tag or Section

It's now possible to filter the Posts element in our Layout & Design tool by primary tags and primary sections. For now, this is only possible via XML attributes on the Posts element.

Below are the new attributes that allow you to filter by primary tags or sections, and how to use them.

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