Judgment Day for Media Companies

Phillip Smith recently wrote a featured story for Medium, "Judgment Day for Journalism," about the changing landscape of the media world. The subheadline goes: "As legacy news organizations falter, digital upstarts are scaling to meet demand."

Smith starts off quoting media critic Jesse Brown, who notes that the number of journalists employed by small digital news companies is increasing. Brown writes, "building something from the ground up to suit the marketplace, to suit where profitability and sustainability is, is a lot easier than adapting something with all kinds of legacy costs into a sustainable model."


Smith concludes from this that "we must reboot the media and start from the ground up."

At RebelMouse, we agree. The old way of doing things is unsustainable. While The New York Times and a few other big news organizations will probably hold on for awhile longer, the real future of media lies in companies being slim and agile, focusing their efforts on content and good reporting without technological or institutional legacy costs.

At RebelMouse, we offer an enterprise-level, centralized CMS solution for our clients so they don't have to hire an expensive developer team to build and maintain one themselves. This gives them the enterprise-level power of larger news organizations without all the overhead. Smith writes, "The simple truth is that journalism upstarts are getting better and faster, and their costs are coming down quickly."

Smith calls for more "journalism entrepreneurship" and we agree. Investing in RebelMouse will move your needle forward and give you the platform you need to succeed on social and SEO with our powerful Entry Editor, Particle Assembler, and deep back-end technology. Our numbers speak for themselves: One of our media clients, La Verità, has seen, in the past three months, 400% growth on Facebook and 200% growth on Google. Another client of ours, Motherly, in the same period, saw 84% growth on Facebook and 440% growth on Google.

And because we are constantly iterating our tech, you can stay far ahead of changing industry trends with our centralized updates. Unlike WordPress, updates to our system instantly go out to every site on our network without the need for painstaking manual development.

Smith is convinced that "small digital upstarts will become the democracy-serving oases in a time of growing news deserts." We agree. Which is why it's so important to have the right technology in place in order to scale as a small media company. While free CMS platforms like WordPress are great in the beginning, to really drive traffic in the new age of SEO you need the right mixture of technology and strategy.

RebelMouse clients like Motherly are testament to the efficacy of our platform.

Motherly launched on RebelMouse in early April 2018. Since then, they've shown explosive growth with users up 28%, sessions up 72%, and pageviews up a staggering 177%.

Using RebelMouse's built-in SEO tools, Motherly began to optimize articles at the editor level. This has helped grow their traffic from Google. Since launch, users coming in from Google are up 1,164% and pageviews are up 2,018%.

Smith wonders, "What would a network of "small is beautiful" news organizations sufficient to fill the widening gap in coverage look like?"

At RebelMouse, we have already seen the future and we are a part of it today. Our network of clients have seen so much success that we are confident our technology will lead the way into the streamlined and beautiful future.

You're almost there! Fill out the form below and a Rebel will contact you within one business day.

x

Why RebelMouse Is the Best Content Marketing Platform

RebelMouse is a unique platform and company. The company was founded on the vision that media companies would need an always-modern solution to thrive in the new connected internet, and that brands would have to behave like new media companies and use the same platforms.

Keep reading... Show less

Google News Initiative Creates COVID-19 Vaccine Misinformation Fund

The Google News Initiative launched a new fund to battle misformation about the COVID-19 vaccine. The COVID-19 Vaccine Counter-Misinformation Fund is open to publishers all over the globe who reach audiences that are underserved by fact checking or targeted by misinformation.

Keep reading... Show less

Google Opens up Its Question Hub to U.S. Publishers

There's no denying that the digital world suffers from an overwhelming amount of content, but there are still plenty of unanswered queries out there just waiting to be answered.

That's why Google created Question Hub. Previously only available in India, Indonesia, and Nigeria, the search engine recently opened up the hub to U.S.-based publishers. Question Hub collects unanswered questions from its search engine and makes the data available to content creators to help fill in the gaps.

Keep reading... Show less

RebelMouse’s upLynk Video Integration

RebelMouse has partnered with Verizon Media on a new video integration. Verizon has a streaming platform called upLynk which THEOplayer uses as part of its video playback offering. THEOplayer allows users to play videos in different formats by integrating with different partners.

On RebelMouse, you can now search through upLynk's library for videos to feature on your site.

Keep reading... Show less

Inside the Regions Dashboard

You can define different regions and languages on your site by using our Regions Dashboard. To access the dashboard, append the following to your site's URL.

r/dashboard/regions

The Regions Dashboard will look like this:

Keep reading... Show less

You're almost there! Fill out the form below and a Rebel will contact you within one business day.

x

How to Find an Image’s Original File Format

RebelMouse automatically converts images to Google's WebP format to optimize your media for site performance. If you need to convert an image back to its default file format, you can use a service like JWT.io.

To do so, first locate your image's current URL. Here's an example:

Keep reading... Show less

RebelMouse + PostUp: A Guide to Our Email Integration

Email marketing is an effective way to reach your most loyal readers through a familiar medium. It's also a marketing trend that's gaining in popularity. In just the past 12 months, 78% of marketers have seen an increase in email engagement.

At RebelMouse, we want to make sure that email campaigns are a seamless part of your content workflow. This is why we offer easy-to-use email integrations, including PostUp. PostUp is an enterprise email solution for publishers that you can read more about here.

Here's how our integration with PostUp works.

Keep reading... Show less

RebelMouse + Pushnami: Increase Audience Loyalty With Traffic-Building Push Notifications

In today's competitive digital environment, acquiring customers is half the battle. In a world full of options, customer retention and repeat engagement is worth its weight in gold. It's estimated that just a 2% increase in customer retention is the same to profits as cutting costs by 10%.

RebelMouse is an enterprise-grade CMS platform that's dedicated to empowering editorial teams to build an on-site experience that's designed to retain audiences. Building loyalty means taking control of the distribution of content, and this means reaching readers wherever they are — even if it's on another site!

That's why RebelMouse is proud to offer an intuitive out-of-the-box integration with Pushnami within the RebelMouse experience. Our partnership has made it easy for publishers to leverage Pushnami's modern push notifications to secure new audiences and create repeat engagement with established followers.

Why Do Push Notifications Matter?

Push notifications increase website traffic because users are able to opt in to your messaging with one click — no email address required. Once a user opts in to your site's push notifications, they will begin to receive push notifications whenever their browser is open, encouraging them to return to your site.

Studies show that push notifications can increase conversions up to 30% more than other marketing channels. That's because push notifications let you target users that have already expressed interest in your site, which beats using a blind audience list for a display or search campaign. Knowing who your target audience is also allows you to craft the right messaging to get their attention, which results in a precise approach that cultivates more web traffic, more conversions, and, ultimately, more revenue.

What Is Pushnami?

Pushnami is the second largest push notification platform in the world, and is used by more than 20,000 sites all over the globe to deliver over 20 billion notifications per month.

Sites can grow their owned marketable database, tap into new monetization channels like a curated ad feed and push ad network, and scale their results by utilizing built-in machine learning models and campaign automations.

In fact, some Pushnami users experience a 30% increase in conversion rates and a 24% increase in traffic overall.

How Do Pushnami and RebelMouse Work Together?

Users can send Pushnami push notifications from RebelMouse's editorial interface. It just takes one tick of a checkbox to set up a push notification for an article, and another tick to send a second notification. This makes it easy for creators to incorporate Pushnami into a publishing workflow without ever having to leave our Entry Editor.

Where Can I Learn More?

If you're not publishing on RebelMouse and want to learn more about our next-generation publishing platform, click here. We'll be sure to walk you through the details of our Pushnami integration and other ways to grow your audience. To learn more about Pushnami, click here.

Live Events on RebelMouse

The unprecedented pandemic in 2020 turned the world of event marketing upside down. All over the world, if a scheduled in-person event wasn't cancelled, it was transformed into a digital experience. The trend isn't expected to fizzle after COVID-19 is contained, either. Data from Bizzabo found that 93% of event marketers plan to invest in more virtual events moving forward.

On RebelMouse, users can create scheduled events for live streaming. GZERO Media, powered by RebelMouse, made the most of our supported distribution platforms to host their virtual town hall "Reasons for Hope."

Here's a look at how events can be created on RebelMouse.

Keep reading... Show less
Subscribe to Our Newsletter