Judgment Day for Media Companies

Phillip Smith recently wrote a featured story for Medium, "Judgment Day for Journalism," about the changing landscape of the media world. The subheadline goes: "As legacy news organizations falter, digital upstarts are scaling to meet demand."

Smith starts off quoting media critic Jesse Brown, who notes that the number of journalists employed by small digital news companies is increasing. Brown writes, "building something from the ground up to suit the marketplace, to suit where profitability and sustainability is, is a lot easier than adapting something with all kinds of legacy costs into a sustainable model."


Smith concludes from this that "we must reboot the media and start from the ground up."

At RebelMouse, we agree. The old way of doing things is unsustainable. While The New York Times and a few other big news organizations will probably hold on for awhile longer, the real future of media lies in companies being slim and agile, focusing their efforts on content and good reporting without technological or institutional legacy costs.

At RebelMouse, we offer an enterprise-level, centralized CMS solution for our clients so they don't have to hire an expensive developer team to build and maintain one themselves. This gives them the enterprise-level power of larger news organizations without all the overhead. Smith writes, "The simple truth is that journalism upstarts are getting better and faster, and their costs are coming down quickly."

Smith calls for more "journalism entrepreneurship" and we agree. Investing in RebelMouse will move your needle forward and give you the platform you need to succeed on social and SEO with our powerful Entry Editor, Particle Assembler, and deep back-end technology. Our numbers speak for themselves: One of our media clients, La Verità, has seen, in the past three months, 400% growth on Facebook and 200% growth on Google. Another client of ours, Motherly, in the same period, saw 84% growth on Facebook and 440% growth on Google.

And because we are constantly iterating our tech, you can stay far ahead of changing industry trends with our centralized updates. Unlike WordPress, updates to our system instantly go out to every site on our network without the need for painstaking manual development.

Smith is convinced that "small digital upstarts will become the democracy-serving oases in a time of growing news deserts." We agree. Which is why it's so important to have the right technology in place in order to scale as a small media company. While free CMS platforms like WordPress are great in the beginning, to really drive traffic in the new age of SEO you need the right mixture of technology and strategy.

RebelMouse clients like Motherly are testament to the efficacy of our platform.

Motherly launched on RebelMouse in early April 2018. Since then, they've shown explosive growth with users up 28%, sessions up 72%, and pageviews up a staggering 177%.

Using RebelMouse's built-in SEO tools, Motherly began to optimize articles at the editor level. This has helped grow their traffic from Google. Since launch, users coming in from Google are up 1,164% and pageviews are up 2,018%.

Smith wonders, "What would a network of "small is beautiful" news organizations sufficient to fill the widening gap in coverage look like?"

At RebelMouse, we have already seen the future and we are a part of it today. Our network of clients have seen so much success that we are confident our technology will lead the way into the streamlined and beautiful future.

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Why RebelMouse Is the Best Content Marketing Platform

RebelMouse is a unique platform and company. The company was founded on the vision that media companies would need an always-modern solution to thrive in the new connected internet, and that brands would have to behave like new media companies and use the same platforms.

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The pandemic is far from over, but publishers and marketers are beginning to sift through the aftershocks of what COVID-19 has done to the web. Here's a quick look at the decline in conversion growth during the first few weeks of the pandemic in the United States:

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The Current Sections element pulls a list of your sections to be displayed as a sidebar on your page. It can also show subsections. Click + Add Element and scroll down to Current Sections.

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Austonia Launches a Truly Local Austin Source for News

Following their launch on RebelMouse in April 2020, Austonia is establishing itself as a great source of local news in Austin, Texas. Austonia combines its authentically Austin news with RebelMouse's cutting-edge platform to grow an audience of loyal subscribers.

The Vision

  • Exclusively Austin news
  • Truly local feel
  • Only promote local Austin advertisers
  • No programmatic ads
  • No paywalls to reach a larger audience
  • Led by a Pulitzer Prize-winning editorial advisor, with five full-time staff members
  • Build community through digital media
  • Easily optimize content across platforms in real time

Why They Chose RebelMouse

  • Sophisticated Entry Editor purpose-built for search, social, and emerging digital formats
  • Easily incorporate powerful features to drive engagement
  • Leveraged the RebelMouse Insights Dashboard and real-time analytics data to quickly act on viral hits
  • Track record and impressive client list
  • Trust established during the initial conversations

Austonia’s Three Months Later: Real Results

  • Articles ranked on social and search right from the start
  • After a great first 15 days following their April launch, the growth continued during the next 15-day period leading into May, where traffic grew by 80%
  • During their second 30-day period that ended in June, Austonia saw 12% more growth (no sophomore slump!)
  • By July, 30-day traffic grew by another 80%!
  • And most recently, August gave them another 70% boost in traffic
  • All together, the last 30 days saw 4x more traffic than their first 30 days
  • The growth continues in Q3!

Pageviews

Unique Visitors

April 2020–August 2020 via Google Analytics. Pageviews and User growth, both daily and a 42-day moving average.

And Stuff Like This Happens

When Austonia had the scoop on Joe Rogan moving to Austin, they used the power of RebelMouse to distribute the article across digital channels and maximize the viral impact.

The article started ranking on Google quickly, and as national media sites and social pages linked to their article, Austonia got close to almost 200,000 organic pageviews!

Why Austonia ❤️s RebelMouse

Built-in Modern Technology Integrations: With out-of-the-box compatibility with AMP, Facebook Instant Articles, and various other formats and feeds, Austonia was able to avoid an internal technical hire and still have constant technology upgrades to stay ahead of the curve.

Real Knowledge: Austonia considers RebelMouse to be more than just a tech company — it's best-in-class global expertise.

"When we chose RebelMouse, we did not yet fully appreciate what they offer beyond just technology. The best-in-class team is made up of really smart people from all over the world, working for major clients all over the world, and I benefited from that expertise and experience. As an independent local publisher, this was incredibly valuable and I have so much gratitude to RebelMouse for our success"

—Mark Dewey, Publisher and CEO of Austonia

Change Your Publishing Platform

Just like Austonia, all properties on our platform grow at mind-boggling rates, and are built in a way that allows publishers to focus on producing great content, which in turn becomes sustainable, high-growth social traffic and loyal, long-lasting communities. Customers like Austonia who trust their digital strategy to the experts in distributed content are able to compete with high-budget global news corporations and show up everywhere first!

Request a proposal today and let's start working together.

Select JW Player in Layout & Design Tool

RebelMouse has a seamless integration with JW Player so that you can easily embed videos into your articles.

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