RebelMouse Talk to Us
SEO Quick Checklist and Free Resources Guide

High-performance search is critical to every publisher’s bottom line, especially since search engine optimization (SEO) can dramatically impact content discovery and revenue. With over 90 percent of global traffic coming from Google, and SEO ROI that can reach more than 12.2 times the average marketing spend, mastering your search strategy has never been more important. But as users become more selective and Google’s crawler becomes more complex, the nuances of a successful search strategy are becoming harder for publishers and brands to wrap their head around.

Search is a difficult market to tap into. A study from Ahrefs found that around 90 percent of pages on the internet receive zero organic traffic from Google. At RebelMouse, we keep track of all of the important elements that make for a winning search strategy so that our clients can focus on creating content that resonates with their readers. Here are some tips we provide to the publishers on our platform to help them get the most out of search traffic.

SEO Quick Checklist: Mark off These Critical Steps for Search Success


Use Your Search Phrase Early and Often

Each piece of content you create should have a targeted search phrase or set of keywords you want to win. Google’s crawler looks for this phrase in your post’s URL, headline, article body, and even social shares. It’s most important to place your keywords early on in your URL, headline, first paragraph, and image tags. If you can’t get the key terms in your headline, try to put them in all of the other areas listed above.

RebelMouse enables you to easily create a separate headline and description for SEO whenever you prefer. Click here to learn more.

Your Click-Through Rate (CTR) Matters

If you are showing up on a search engine results page (SERP) and have a low CTR, your ranking could drop. Make sure your headlines and subheadlines are enticing enough to get people to click through to your site. Also, keep in mind that Google’s algorithm favors content that solves problems and answers questions. It’s important to provide clear, concise information to adequately support your desired keywords, but don’t go overboard. You don’t want users to have a hard time navigating your content to find their answer.

Add Backlinks

Backlinks are simply links within your content that link to another website to support your post’s ideas. Backlinks are key for SEO, so embedding lots of them in your article will help you rank for specific terms.

On RebelMouse, we offer an easy way to add backlinks to every post through our Around the Web (ATW) feature. Both for recirculation purposes and SEO purposes, it’s crucial to link to related stories on your own site and other sites with high domain authority.

It’s also a good idea to include internal links in your content. If you can, writing multiple articles on the same topic and then linking them back to a key content hub (or pillar post) is a great way to get ahead. After looking at our clients’ data, we found that articles with both ATW recirculation and link outs saw a 372% increase in users to content, while using either recirculation or link outs resulted in an approximate 100% increase. Click here to learn more.

raw data on user traffic from using RebelMouse\u2019s Around the Web feature and internal link outs

Use Alt Text on Every Image

adding alt text on RebelMouse can reinforce your desired search phrase

Adding alt text happens seamlessly alongside the image upload function on RebelMouse.

Alt text is a critical element to add to images since it provides a description of the image for screen readers to help bring a site to life for people who are visually impaired. It's also helpful for SEO and landing in Google Images’ search results because it helps Google understand what the image is. Click here to learn more.

Add Text Writeups to Your Interactive Content

Media elements, such as slideshows, interactives, and videos, need text writeups for both social media and SEO. These are descriptions of the media content that should be brief. In fact, it’s best to keep them to about 300 words or less. And when possible, it’s always great to add the transcript of a video or podcast for SEO and accessibility, and to increase time on site.

Use Questions

Using inquisitive language that includes “why” and “how” will also do very well since people love to search for things in the form of questions. For example, not “What time is the Super Bowl?” but “Does Iowa have a caucus?” This will help you identify the search patterns of users who are interested in your search phrase. By tailoring your content to those patterns, it's likely that your post will move up in Google Search’s rankings.

It can also help you land in Google’s “People Also Ask” module:

Google\u2019s People Also Ask module is a good way to see related keywords and topics around your desired search phrase

Click here to learn more about this strategy.

Make Sure Your Content Is Long Form

Longer, original content ranks higher than shorter, aggregated content. Thorough and reliable posts are the foundation of good SEO.

Add Subsections to Your Post

Adding subsections to your posts by using <h2> and <h3> header tags are a great way to reinforce your use of key terms, as well as make posts easier to read and more accessible. Click here to read about how we make this an intuitive part of your content workflow on RebelMouse.

Free Tools

Here’s a list of free SEO tools that you can use to make sure your content is set up for success.

  • Keywords Everywhere: This is a browser add-on for Chrome and Firefox that shows keyword metrics like search volume, CPC, and competition on multiple websites.
  • WordStream’s Free Keyword Tool: This tool allows you to research the competition level of your desired search phrases.
  • AnswerThePublic: You can use this tool to see related questions being searched for about any topic.
  • Google Trends: This is a great resource to compare the traffic for sets of keywords, even across geographic regions.
  • Moz: Use this tool to see how competitive your keyword is.
  • Google Search Console: This is an important resource that will show you which keywords your pages rank for, and which posts should be updated to capitalize on that traffic.
  • Glimpse: This tool provides enhanced insights on the data you get from Google Trends.

How to Optimize Your Website for Search

This is just a quick list of SEO tips to help increase the chances of your content ranking well in SERPs. The complexity of Google’s crawler takes a lot of support from the right technology and people in order to have a search strategy that drives consistent, high-quality traffic.

RebelMouse features an SEO toolset that guides writers and editors to think critically about the right search phrase behind every story. It also empowers users to focus on small but meaningful modifications that are designed to improve organic search performance. Coupled with our relentless commitment to high-performance tech, our clients easily build meaningful loyalty and engagement with their audiences.

Click here to learn more about how we build and optimize websites for search.

Click here to get in touch so that we can start working together on transforming your business.

Build on a Better PlatformReady to See More?
Request a Proposal
The Most Secure CMS of 2022
Featured

The Most Secure CMS of 2022

Why RebelMouse Is the Most Secure CMS on the Web

Delivering a secure, high-performing environment with extreme reliability is essential to all of our clients at RebelMouse. We only use industry-leading, reliable approaches to host our infrastructure. This ensures maximum stability and security for all of our clients’ data. Here are just some of the reasons we’re able to maintain a hard-bodied product that’s flexible, too.

Most websites get hacked. RebelMouse has never been hacked.

Keep reading... Show less
Google Made Major Changes to Its Formula for Page Speed. Here’s What to Do About It in 2022.
Rebel Insights

Google Made Major Changes to Its Formula for Page Speed. Here’s What to Do About It in 2022.

Make sure your site is set up for success in 2022.

In the spring of 2020, Google let the world know that its Core Web Vitals would become the new benchmark for measuring a site's performance in its search results, known as the page experience update. Fast forward to more than a year later in August 2021 when, after much anticipation, Google's page experience update became official.

Since its rollout, developers have felt the impact of how their publishing platforms stack up against the new standard. Important decisions around the architecture of your site can now make or break your site's performance in the eyes of Google.

HTTP Archive, a tracking platform that crawls the web to identify trends and record historical patterns, has revealed how top content management systems (CMS) have weathered the page experience update through the creation of its Core Web Vitals Technology Report. RebelMouse consistently outperforms major CMS platforms on Google's most critical metrics since its rollout and into January 2022:

Luckily, performing well on Core Web Vitals is possible with thoughtful, strategic changes to your site’s codebase. Here's what you need to know and how we can help.

Keep reading... Show less
Build on a Better PlatformReady to See More?
Request a Proposal
Here’s What You Need to Know About Google’s Big GA4 Announcement
Rebel Insights

Here’s What You Need to Know About Google’s Big GA4 Announcement

The search giant said that it’s nixing Universal Analytics for good

The internet was abuzz last week when Google announced that it’s sunsetting its Universal Analytics offering in favor of Google Analytics 4 (GA4). The search giant will stop processing new hits through Universal Analytics on July 1, 2023 (Universal Analytics 360 properties have until October 1, 2023). The news was a shock for site owners and search marketers alike who were not prepared for such a hard deadline.

In its March 16, 2022 announcement, Google said that “Universal Analytics was built for a generation of online measurement that was anchored in the desktop web, independent sessions and more easily observable data from cookies. This measurement methodology is quickly becoming obsolete.”

By contrast, Google says that “Analytics 4 operates across platforms, does not rely exclusively on cookies and uses an event-based data model to deliver user-centric measurement.” Click here to read Google’s full announcement and overview of the differences between GA4 and Universal Analytics.

Why the GA4 Announcement Is a Big Deal

Keep reading... Show less
hummingbird feeding
Rebel Insights

Create Custom Feeds With RebelMouse Feed Builder

We recently introduced our Custom Feed Builder that allows you to create and edit RSS, JSON, and Atom feeds. In this article, we go into the process of creating and editing feeds in much greater detail. By following the directions in this post, you will be able to create custom feeds to match your specific requirements.

Keep reading... Show less
Build on a Better PlatformReady to See More?
Request a Proposal