Big shout out to the The Dodo and One Country, two Rebels that are among the first media companies to became Pinterest AMP publishers.
We outlined why Accelerated Mobile Pages are a big deal. Search and social giants, led by Google, are strategically rolling out Accelerated Mobile Pages to usher in a faster mobile web and optimal user experience.
Not only does Pinterest have 100 million reasons to support the AMP project but a few more fun facts: the number of Pinners has doubled in 18 months and over 80% of Pinners use Pinterest on mobile devices. More importantly, Pinterest AMP pages load four times faster and use eight times less data than traditional mobile-optimized pages.
You can see the difference in this One Country example. Standard mobile-optimized Pinterest page on the left, Pinterest AMPlified page on the right:
As audiences consume this exciting new format, The Dodo and One Country are staying agile + ahead of the changing landscape by fully maximizing the power of the RebelMouse platform and easy content distribution.