Rebel Case Study: The Flama

Rebel Case Study: The Flama

Entertainment + Internet Culture for Young Latinos

The Flama, a digital network for young Latinos and brainchild of Univision, is chock-full of funny, offbeat, and informative content with killer viral potential.

The Vision

  • An updated CMS built for content consumption across all channels
  • Maximize discoverability for audience growth
  • Leverage distribution to spread The Flama's engaging content for ultimate sharing

What Happened: Rebel Roar Platform

  • Re-platformed The Flama for nimble content management without employing a dedicated tech team
  • Leveraged the RebelMouse entry editor, which makes it easy to create and manage shareable content formats such as listicles and quizzes
  • "We were exploring a few platform options and RebelMouse was the best fit for our needs. We don't have a tech and product team so RebelMouse provides those resources and, even better, a great user experience for writers, editors, and readers." -Alexis Tirado, Editorial Director, The Flama


  • Strong overall growth: 13% lift in site visits
  • Social traffic spike: 25% lift in Facebook referrals
  • Maximized Facebook video space with engaging shorts gaining thousands of likes + shares (Like the one below which has over 2 million views!)

Want to get on The Flama's level? Let's start working together!

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