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Rebel Case Study: The Flama

Entertainment + Internet Culture for Young Latinos

The Flama, a digital network for young Latinos and brainchild of Univision, is chock-full of funny, offbeat, and informative content with killer viral potential.

The Vision

An updated CMS built for content consumption across all channels
Maximize discoverability for audience growth
Leverage distribution to spread The Flama's engaging content for ultimate sharing

What Happened: Rebel Roar Platform

Re-platformed The Flama for nimble content management without employing a dedicated tech team
Leveraged the RebelMouse entry editor, which makes it easy to create and manage shareable content formats such as listicles and quizzes

"We were exploring a few platform options and RebelMouse was the best fit for our needs. We don't have a tech and product team so RebelMouse provides those resources and, even better, a great user experience for writers, editors, and readers." -Alexis Tirado, Editorial Director, The Flama

Results

Strong overall growth: 13% lift in site visits
Social traffic spike: 25% lift in Facebook referrals
Maximized Facebook video space with engaging shorts gaining thousands of likes + shares (Like the one below which has over 2 million views!)

Want to get on The Flama's level? Let's start working together!

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Kelley Beaucar Vlahos

Editorial Director Responsible Statecraft

RebelMouse brings the strengths of a large publisher (large datasets, expertise, lessons learned from trial and error, close relationships with search and ad platforms) to smaller publishers. During the build and launch, the team went above and beyond to ensure we were happy with the new site, and they flawlessly migrated over 20,000 articles. I can't recommend them highly enough.

Ryan Koo

CEO No Film School

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Founder and Chairman Reliabilityweb

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Vice President, Product Management Strada Education Network

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Ryan Bujeker

Director, Social Media Strategy & Digital Engagement United Airlines

We're in a much better position to make it through the current crisis in part due to RebelMouse and their platform. We've not only saved on overhead costs, we've more easily optimized our traffic with their smart measuring and SEO tools, as well as their social integrations.

Jill Braff

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THANK YOU for all the good, fast work you put into making our public rollout such a big success. I know we threw a lot at you very quickly, but you were calm under pressure and pulled it all off perfectly. Very glad to be working with you all.

Tim Grieve

Executive Editor Protocol

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Andrey Lipattsev

Partner Development Manager Google

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Nick Smith

CEO Investing News Network

Working with RebelMouse is an actual treat. From the CEO down, every single member of the team has partnered with us to meet our needs. Everyone willingly (and with endless patience!) shares their expertise and insights to ensure we optimize search and create a great audience experience. As we have implemented the various search tactics, positive results are almost instantaneous. Training our content creators has been simple. The system is incredibly user friendly. As a co-worker commented, "RebelMouse doesn't just sell you something, they partner with you to deliver exactly what you want." I couldn't agree more!

Emma Schofield

Director of Change Management Investing News Network

We continue to be huge fans of RebelMouse and envision a very long-term relationship with the platform. The service has been impeccable.

Douglas Fischer

Executive Director Environmental Health News

I am a HUGE RebelMouse fan, and basically tell everyone I meet who's looking to overhaul their website to get in touch right away.

Susan Hassler

Editor Emeritus IEEE Spectrum

Every member of the RebelMouse team, but especially our project team, are superstars! Our site launch on the platform met all our expectations and we love the technology. We are positive about the future of our site and look forward to improving our approaches and processes with RebelMouse's guidance!

Terrence O'Hanlon

Founder and Chairman Reliabilityweb

RebelMouse's Layout & Design Tool is one of the most comprehensive and flexible tools I have ever used of any CMS. Their product team is also extremely helpful and constantly supports to make sure your properties are up to date and use the best industry standards, especially in terms of page speed.

Chuck Lapointe

CEO Narcity Media

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David Nguyen

Senior Director of Digital Marketing Investing News Network

RebelMouse has shepherded us through the modernization phase, and has been keen, practical, and nimble throughout the entire journey. They have helped modernize our website through an infinite scroll setup that allows us more advertising real estate while creating more time on site to capture reader engagement. Plus, the RebelMouse team has helped educate our own team on the various aspects of programmatic advertising and worked to best implement them. Premier Guitar joining forces with RebelMouse in 2020 was one of the best choices we could have made!

Luke Viertel

Digital Strategist Premier Guitar

RebelMouse has stepped up our content management process by providing a user-friendly interface, robust customization options, and seamless collaboration tools. The platform's analytics and reporting capabilities have empowered us to make data-driven decisions, while their exceptional customer support ensures any issues are promptly addressed in a professional, respectful, and friendly way!

Matt Roberts

Director of Growth & Development Premier Guitar

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