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Rebel Case Study: The Flama

Entertainment + Internet Culture for Young Latinos

The Flama, a digital network for young Latinos and brainchild of Univision, is chock-full of funny, offbeat, and informative content with killer viral potential.

The Vision

  • An updated CMS built for content consumption across all channels
  • Maximize discoverability for audience growth
  • Leverage distribution to spread The Flama's engaging content for ultimate sharing

What Happened: Rebel Roar Platform

  • Re-platformed The Flama for nimble content management without employing a dedicated tech team
  • Leveraged the RebelMouse entry editor, which makes it easy to create and manage shareable content formats such as listicles and quizzes
  • "We were exploring a few platform options and RebelMouse was the best fit for our needs. We don't have a tech and product team so RebelMouse provides those resources and, even better, a great user experience for writers, editors, and readers." -Alexis Tirado, Editorial Director, The Flama

    Results

  • Strong overall growth: 13% lift in site visits
  • Social traffic spike: 25% lift in Facebook referrals
  • Maximized Facebook video space with engaging shorts gaining thousands of likes + shares (Like the one below which has over 2 million views!)

Want to get on The Flama's level? Let's start working together!

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Rebel Insights

RebelMouse Q1 2021 Platform Updates

Speed, performance, and Core Web Vitals enhancements

Click here to read our Q2 2021 platform performance updates!

At RebelMouse, we pour our souls into making sure that our platform is always the most modern, high-performance CMS on the market. In fact, we invested over $100,000 worth of hours into our platform in Q1 2021 alone. This has resulted in updates and performance enhancements that publishers would have to pay for on their own to make happen on any other platform, such as WordPress. We're proud to be at a level of scale where we can invest this way into our platform, and we will continue to invest at this rate every quarter moving forward just as we have in the past.

Here are the major updates that we've added to the platform in Q1.

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An Important Note on Site Quality From Google’s Search Expert
Rebel Insights

An Important Note on Site Quality From Google’s Search Expert

Do you ever wonder if a few typos can impact your site’s search performance? According to Google’s Search Advocate John Mueller, it takes more than just a few grammatical missteps for Google’s crawler to determine your site’s quality.

During a New Year’s Eve Office Hours hangout, Mueller said that if certain portions of a website are deemed low quality, it can negatively impact the site’s search ranking overall. A good example of this is a site that has different language versions within the same domain. If the site has a French-language version that is made up of quality content, but the English translation isn’t up to the same standard, the ranking of the French version of the site could be negatively impacted.

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