Make Sure Your Article Is SEO-Friendly
The RebelMouse entry editor features a rich SEO toolset that helps editors think about the search phrases behind every story and focus on small but meaningful modifications designed to improve organic search performance. Updating your SEO headline, URL and description makes it easier for search engines to crawl, index, and understand your content.
The SEO headline tells both users and search engines (i.e. Google) what the topic of your article is. If headline phrases appear in the user's search query, Google will consider your article more relevant and reward it. Updating the SEO headline is your first opportunity to think about key search phrases you'd like to organically win.
For example, you may be interested in optimizing this interior design article for search keywords 'brownstone' and 'apartment'. First, you can update the SEO headline with one of these keywords:
Note: Updating the SEO headline will not alter the overall post headline.
SEO URL Keywords
This field allows you to change the slug of the post. If your URL contains relevant words, this provides users and Google with more information about the page:
Here's the default URL slug before the update, which incorporates the overall post headline by default:
Here's how the URL slug appears after the update:
The search description gives Google a summary of what the article is about and, if key phrases align with the user's search query, your content will be rewarded. Unlike the headline, the description can be a sentence or a short paragraph. Write a description that would both inform and interest users if they saw your description in a search result.
Note: You also have the option to exclude the article from indexing in search engines
Here's how the updates appear in the Google search result. Words in the URL and description are bolded if they match a user's query - this gives the user clues about whether the content is what they're looking for:
Define a search phrase(s) you want to win, which then returns Google's first-page article results for that specified term. A checkbox option is provided so you can select articles:
Your post will link to the selected articles in the "Around the Web" module, as seen below. This is a proven SEO practice rewarded by Google. Click here for more on SEO strategy.