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Make Sure Your Article Is SEO-Friendly

The RebelMouse Entry Editor features a rich SEO toolset that helps editors think about the search phrases behind every story, and focus on small but meaningful modifications designed to improve organic search performance. Updating your SEO headline, URL, and description makes it easier for search engines to crawl, index, and understand your content.


SEO Headline

The SEO Headline tells both users and search engines (e.g., Google) what the topic of your article is. If headline phrases appear in a user's search query, Google will consider your article more relevant and reward it. Updating the SEO Headline is your first opportunity to think about key search phrases you'd like to organically win.

For example, you may be interested in optimizing an interior design article for the search keywords "brownstone" and "apartment." First, you can update the SEO Headline with one of those keywords:


Note: Updating the SEO headline will not alter the overall post headline.

SEO URL Keywords

This field allows you to change the URL slug of your post. If your URL contains relevant words, this provides users and Google with more information about the page:

Here's the default URL slug before the update, which incorporates the overall post headline by default:

Here's how the URL slug appears after the update:

SEO Description

The SEO Description gives Google a summary of what the article is about, and if key phrases align with a user's search query, your content will be rewarded. Unlike the SEO Headline, the SEO Description can be a sentence or a short paragraph. Write a description that'll both inform and interest users if they see your description in a search result.

Note: You also have the option to exclude your article from being indexed by search engines.

Here's how our updates so far appear in a Google search result. Words in the URL and description are bolded by Google if they match a user's query. This gives users clues about whether or not the content is what they're looking for:

Search Discovery

Search Discovery lets you define a search phrase you want to win, and then returns Google's first-page results for that search term. A checkbox option is provided so you can select likeminded articles that you'd like to include at the end of your post:

Your post will link to the selected articles in the Related Articles Around the Web module shown below. This is a proven SEO practice that's rewarded by Google. Click here for more on SEO strategy.

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How to Control the Order of Posts on a Section Page

As an editor, you might want to manually control the order of your posts on any given section page. With our powerful CMS platform, this is as easy as dragging and dropping. Watch how it's done in the following video:

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Try This New Video Preview on Facebook Instant Articles

There's a new function for Facebook Instant Articles that shows a video preview on mobile. The option has been successful for some of our clients at RebelMouse, and we want you to give it a try too!

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How to Thrive in a World Without Ads

Mike Mallazzo, Director of Marketing at Narrativ, recently wrote a post on Medium: "Life After Ads: The recent purchase of TIME should remind publishers of the power a strong brand can wield."

He discusses how some media companies are starting to question their total reliance on digital advertising. With Facebook and Google capturing the majority of revenue in the online advertising space, Mallazzo talks about how some companies are diversifying their revenue streams with models that depend on building loyalty and trust through subscriptions and commerce content in addition to just advertising. He writes:

"Media conglomerates have rediscovered the power of brand equity, offering the most plausible hope for sustainability since the proliferation of the internet."

At RebelMouse, however, we are still seeing digital advertising work. Our clients — such as Dance Magazine — are seeing huge success with digital advertising. But what if you were a media company in a world where traditional digital advertising didn't work at all? What would you do? How would you make money and continue to grow as a company?

The key is loyalty. You can't have a brand without loyalty.

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