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Structured Data for FAQs

Boost your SEO performance with frequently asked questions

We discovered that with their latest update, Google is showing more FAQ rich results in search and it's a ranking factor that helps you boost your position on competitive posts. During our initial tests, we confirmed that FAQs appear higher in search results (in some cases even 10 positions up!).


Along with increasing your rank on competitive phrases, it also enhances the appearance in search, showing the key items you added as part of the results:

When questions are expanded, users can get more details with an option to click through. This allows you to get your content in front of users and build trust even before they land on your website.

The opportunities don’t end there! If you don’t know the questions you should cover for users, Google shows you by exposing the “People also ask” module, which you can use for inspiration:

You can also use “Answer the Public”!

How Does It Work?

We've integrated FAQs on a particle level, where you're able to toggle it on and add your question and answer. The structured data will be implemented automatically on article pages. It's available on all existing articles and, of course, all future ones!

In case you don’t add either a question or an answer to a particle, we will remind you to do so through our validation check:

What Is an FAQ Article?

An FAQ article, or frequently asked question article, seeks to answer the most common questions around a specific topic. The goal of an FAQ article is to provide clear and concise answers to specific questions, and to address common concerns.

Why Is FAQ Structured Data Important?

Including the proper structured data for FAQ content leads to the possibility of being presented in Google Search's results. In addition, having the correct FAQ schema can also help to increase your brand's visibility, and potentially give more authority to your website.

What Is Appropriate Content for an FAQ?

Google has specific content guidelines that should be followed when writing an FAQ page.

  • An FAQ page should only be written by the site, no user-submitted questions or answers should be used.
  • FAQ pages should not be used for marketing purposes.
  • Always use full questions and full answers to each of the questions.
  • Don't repeat questions and answers on different articles. If you do repeat questions and answers, only use FAQ markup on one article.

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