RebelMouseTalk to Us
Google Roundup: New Site Names for Mobile, Data Studio Rebrand, and Another Algorithm Update?

As expected, it’s been another busy week in the world of search. That’s why we’ve gathered and recapped the latest news from Google so that you can stay on top of your search game. Read on to see what’s new.

New Site Names for Mobile Search

There is a new way to stand out in search results. Google recently added site names to mobile search returns, and the ability to assign larger favicons to your URLs. Not only will these new additions help catch the eyes of users, but they will also make your snippets appear more professional and trustworthy on search.

The site name will show up above your search result snippet. Here’s an example of what this looks like, from Google:

The new, larger favicon will be to the left of your site’s name and URL. Google recommends following its guidelines on favicon use, which includes using an image that is at least 48 pixels square.

Here’s a GIF of what the new site name and favicon look like:

Google will use a variety of sources to identify your site’s name, according to its official announcement. The best way to make sure your site is named correctly is through structured data. Google’s released new site name documentation so that you can make sure your preferred site name is indexed on search.

New to structured data? Structured data is a set of "clues" provided to Google’s crawler about what defines your content. Using schema, or a vocabulary you share with Google about every page on your site, you can tell Googlebot the story of your content in human language. Click here to learn more.

Google says the new site name feature is currently available in English, Japanese, French, and German. Additional languages will be rolled out within the next few months.

Google’s Data Studio Rebrands to Looker Studio

Google rebranded its popular Data Studio product to Looker Studio. In its official announcement, Google said that the new name is part of an effort to unify its business intelligence products under the official “Looker'' umbrella. Google also announced the launch of Google Looker Studio Pro, an enterprise version of Looker Studio that has enhanced features that are not available in the free product.

Another Google Update in the Works?

Search expert Barry Schwartz of Search Engine Roundtable reported indications of another update to Google’s algorithm. It’s unconfirmed so far, but the SEO community reported web volatility that typically accompanies algorithm updates beginning on October 14, 2022. Keep an eye on your site’s traffic to see if you may have been impacted.

If there was in fact another update, it would be joining a recent slew of updates from Google that has kept the SEO community on their toes. The helpful content update competed in September 2022, followed by both the September 2022 core update and the September 2022 product reviews update.

We will keep an eye on traffic within the RebelMouse site network and keep you up to speed on if we learn anything else about this potential algorithm update.

Don’t Stress Over Updates From Google

If you’re a content creator, web developer, site owner, or anything in between, it’s impossible to find the time to keep up with all of these changes from Google. The constant updates can be a bit unnerving, because sometimes even the smallest change from Google results in a big impact on your web traffic.

But you don’t have to wonder if your content is up to Google’s rigorous, ever-changing standards. RebelMouse is a modern publishing platform that anticipates major changes before they even happen. Our holistic search strategy makes sure that the sites within our network consistently rank highly on search and crush industry standards on site performance.

Request a proposal today and let’s boost your search traffic together.

What Is RebelMouse?
Request a Proposal
The Most Secure CMS of 2022

The Most Secure CMS of 2022

Why RebelMouse Is the Most Secure CMS on the Web

Delivering a secure, high-performing environment with extreme reliability is essential to all of our clients at RebelMouse. We only use industry-leading, reliable approaches to host our infrastructure. This ensures maximum stability and security for all of our clients’ data. Here are just some of the reasons we’re able to maintain a hard-bodied product that’s flexible, too.

Keep reading...Show less
subscription model for publishers
Content Strategy

In 2022, Publishers Take Back Control With Subscription Success

Users are ready to pay for content that delivers

The Rise of the Mature User

It's been a long and winding path, but in 2022 the subscription model continues its upward trajectory as a top revenue strategy for publishers of all sizes. The tug of war between platforms and publishers reached its peak in the last few years of the previous decade, leaving users desperate for a modern user experience that's clear of any clutter from the duopoly that is Google and Facebook. This is why intelligent paywall models are a top choice for users looking to consume content right from the source. When done correctly, the strategy can work for any type of media. The New York Times, a frequent showpiece example of the power of paywalls, is constantly reporting record-busting subscription numbers, with 7.6 million digital subscriptions in 2021.

And it all makes perfect sense. The subscription model eliminates the middleman — such as the platforms — so readers get the experience and content they want, and publishers get the cash they need.

Keep reading...Show less
Interested in a Free Website Health Check?Check Your
Website's Health
Get Your Free Analysis Now