Rebel Insights

Google Announces Plans to Release Chatbot This Year

Google Announces Plans to Release Chatbot This Year

The search engine giant is jumping in on the explosion of AI-enabled text

It’s been hard to ignore the news about artificial intelligence (AI) in recent weeks. The advancement of AI-driven copywriting and image creators has made a splash in both business and popular culture, quickly putting us on the cusp of a new digital era.

Now, Google is entering the AI race, announcing it has plans to release its own chatbot in 2023.

This news comes hot on the heels of the rising popularity of ChatGPT, a type of AI technology that uses natural language processing to generate natural language responses to user input. It can be used to generate creative writing, create automated translations, and even generate personalized responses to emails. Its impressive capabilities quickly catapulted the tool to reach more than one million users in under one week.


Users having fun with the varied responses that can be generated using ChatGPT.

ChatGPT’s quick success has sounded an alarm over at Google. The New York Times reported that management at Google declared a “Code Red” after ChatGPT rose to fame, acknowledging its ability to completely disrupt the industry, particularly in the world of search. Microsoft has already announced that it plans to add ChatGPT features to its search engine, Bing, in the coming months.

SEO writer Danny Goodwin provides a good example of the potential impact ChatGPT could have on the SEO industry over at Search Engine Land:

“If you thought featured snippets were stealing your traffic, just wait until Google starts being able to accurately answer some even more complex questions which your existing content is designed to answer.”

This year, Google intends to launch over 20 new products and showcase a version of its search engine with chatbot features, according to a slide presentation reviewed by The New York Times.

In that presentation, Google listed priorities for its new AI-enabled search, including getting facts right, ensuring safety, and eliminating misinformation.

Click here to read the full report in The New York Times.

Get Ready for an AI-Enabled World

It can be intimidating to think about how platforms like ChatGPT could interfere with the entire web as we know it. However, the rise of AI can be good for your website and your business.

RebelMouse is an AI-enabled CMS that uses the power of AI to fuel your website’s growth. With RebelMouse's powerful AI-infused features, you can quickly create customized, engaging digital experiences for your readers, while also gaining unprecedented insights into what makes your audience tick.

RebelMouse's comprehensive AI toolkit includes:

  • AI-driven creative images and artwork
  • AI-enhanced taxonomy
  • AI-powered search features
  • AI-recommended content

Want to learn more? Request a proposal today and let’s start working together.

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Meet the RebelMouse Platform: The Highest Performing CMS on the Web
Rebel Insights

Meet the RebelMouse Platform: The Highest Performing CMS on the Web

Make sure your site is set up for success in 2022.

In the spring of 2020, Google let the world know that its Core Web Vitals would become the new benchmark for measuring a site's performance in its search results, known as the page experience update. Fast forward to more than a year later in August 2021 when, after much anticipation, Google's page experience update became official.

Since its rollout, developers have felt the impact of how their publishing platforms stack up against the new standard. Important decisions around the architecture of your site can now make or break your site's performance in the eyes of Google.

HTTP Archive, a tracking platform that crawls the web to identify trends and record historical patterns, frequently reports on how top content management systems (CMS) have weathered the page experience update through the creation of its Core Web Vitals Technology Report. RebelMouse has consistently outperformed major CMS platforms on Google's most critical metrics throughout the year:

Getting superior scores on Google's performance benchmarks isn't easy, either. The Ahrefs blog analyzed Core Web Vitals data from the Chrome User Experience Report (CrUX), which is data from actual Chrome users, to see how the web stacks up against Core Web Vitals. Their study found that only 33% of sites on the web are passing Core Web Vitals.

data from Ahrefs tracked on a line chart finds that shows only 33% of sites on the web pass Google's Core Web VitalsFrom Ahrefs.

Luckily, performing well on Core Web Vitals is possible with thoughtful, strategic changes to your site’s codebase. Here's what you need to know and how we can help.

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Multivariate Testing: An Introduction to Data-Driven Site Design
Rebel Insights

Multivariate Testing: An Introduction to Data-Driven Site Design

Understand the differences between multivariate testing and A/B tests

The modern digital landscape is founded on one critical element — data. From content creation to site design, there’s no reason to take chances on what will resonate with your audiences. Adopting a data-driven mindset means you can take the guesswork out of your business strategy and focus on the methods that are actually moving the needle.

And one of the best ways to figure out what strategies are moving the needle for your website is through multivariate testing.

What Is Multivariate Testing?

Multivariate testing is the process of testing one or more components on a website in a live environment. These components can be anything from a CTA button, headline formatting, or even an entire page design. The beauty of multivariate testing is that you can test each one of these individual features on a page to see what performs well among your users.

Think about it for a moment. Creative teams with great ideas are most successful when they have an environment where ideas can easily be tested against each other instead of trying to find total agreement on one idea. Multivariate testing allows teams to cherry-pick each idea to create an end result that works best, backed by the data to prove it.

multivariate testing allows for various layout designs and element placements to be tested live to see what attracts the most readershipSee which elements and layout designs attract the most readers with multivariate testing. Graphic from Invesp.

Multivariate Testing vs. A/B Tests

Traditional A/B testing is the process of creating two different layouts and splitting the traffic between the two to see which one performs better. It’s possible to test more than just two layouts, of course, and there’s no issue with creating A/B/C/D/etc. tests depending on how many layouts you have to try.

A/B tests can produce great results, but they are limited since they test an entire layout at once. Remember, multivariate testing allows you to test the different components of a layout individually. Think of multivariate testing as running multiple A/B tests at one time. Here’s a good illustration of the differences between A/B testing and multivariate testing from HubSpot:

A/B testing compares two layouts as a single page, while multivariate testing allows for multiple elements to be tested simultaneouslyAn illustration of the more complex testing available through multivariate testing. From HubSpot.

Multivariate testing is a great way to help creative environments stay focused. However, it’s vital that all ideas get measured, because one idea might sound awesome to the group or a team member, but it may not always perform.

How Do I Know When to Use Multivariate Testing?

If you are looking for fast results, it’s best to use A/B testing. However, multivariate testing is the preferred choice if you have the time to analyze and review multiple data points. Combined, the testing on each one of your site elements will help you curate the highest-performing page possible. It’s also recommended that you use multivariate testing on your pages with the highest traffic because there will be more data to analyze to determine which site elements are garnering the most engagement.

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