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Here’s How We Launch Sites so Fast

Even in 2017, new media companies and brands still think they need to invest in an expensive tech team to launch a successful website. But websites aren't what they used to be. Now sites have to be dynamic and put content at the forefront in order to build sticky audiences and generate sustainable revenue.

At RebelMouse, we operate off of a lean tech methodology that launches sites in weeks, not months. We act as your developers, UX experts, QA team, and designers all at the same time. Our team of Rebels also operate as a creative agency to ensure your content is successful on social, with SEO, and at making meaningful revenue.

The sites we launch are also super fast and intuitive for users. It's how we helped create the two biggest new media companies to date: Axios + The Dodo.

Here's how we do it. This is our launch checklist.


Design

Once your design is finalized and fully implemented, we get your blessing on everything before launching. This includes reviewing:

  • Home, post, tag, search, 404, and profile sections on all devices — mobile, tablet, and desktop.
  • Google Accelerated Mobile Pages (AMP).
  • About, terms of use, contact us, and other boilerplate/footer sections and links.
  • Social integrations.
  • That all remnants from the design, testing, and implementation phases are cleaned up or removed.

Monetization

To ensure your site is ready to reap the benefits of improved monetization, we work with you to ensure that all of your ad setups are in perfect working order. This includes:

  • Onsite ads.
  • Google AMP ads (if applicable).
  • Facebook Instant Article ads (if applicable).

Content Import

This is the most dynamic and fun part of launch. We can either import content from your old site or stage new content that is perfect for day one. If you're importing, we:

  • Make sure your old content has been 100% ingested into RebelMouse.
  • Double check both your old and new site to make sure no content is missing, and that all migrated content is appropriately styled.
Note: If you still plan on using your old site alongside your new site during the launch phase, then some content may have to be migrated manually. To avoid this, it's best to temporarily put a stop to your editorial production prior to launch.

Client Access + Accounts Page Setup

Onboarding doesn't stop after launch. We make sure that you:

  • Have access to the new site with your own account, and show you where to log in.
  • Are familiar with where to start configuring high-level site options, like your search metadata.

DNS Setup

We work with you to configure the DNS settings for your new site. Here's a breakdown on what's required, and how you can even handle this step on your own.

Once you've got your new DNS settings created, you can easily change your Domain Settings in your RebelMouse Account Dashboard.

HTTPS/SSL Sites

If you're moving to, or transitioning from, a secure site, we'll work with you to make sure you have the right security certificates in place prior to launch. For more on how this is done, check out this tutorial.

After Launch

Launching — from our perspective — is as simple as changing your domain, and sometimes our clients even do this themselves.

Clients usually handle their own DNS changes, but our RebelAdmins are here to help.

Traffic + Monitoring Performance

Your dedicated account manager will keep an eye on the following features to ensure your site is running smoothly:

Google Data Studio

  • We'll create a Google Data Studio dashboard report so you can easily monitor all of your traffic and site metrics on a single screen.

Sitemaps

  • We'll check that your sitemaps are updated and working cleanly.

Google Webmaster Tools

  • We'll make sure that Webmaster Tools/Search Console and Google News are submitted and pass verification. We'll also check that there are no crawler errors.

Google AMP and Traffic

  • We'll make sure Google AMP verifies correctly.
  • We'll monitor Google AMP and search traffic.

Facebook Instant Articles/Apple News

  • If you had Facebook Instant Articles or Apple News enabled on your previous site, we'll make sure your domain is updated for these services.

301 Rules

  • After your site has launched, we'll work with you to discover and immediately fix any 404 Not Found errors that might crop up. These will usually be patched with redirects.

Google Analytics

  • We'll monitor real-time Google Analytics traffic to ensure nothing is going wrong during launch. We'll also check on real-time visitors before starting the SSL migration, and ensure that things stay stable throughout the entire process.

RSS Feeds

  • We'll make sure that any old RSS Feeds you might have are redirecting to your new site. Sometimes this requires performing a 301 redirect in our 404 dashboard:
    • /feeds/feed.rss = full feed
    • /feeds/section.rss = section based
    • /feeds/editors-pick.rss = main section for Google News

At RebelMouse, you can rest assured that your site is in good hands from start to success.

You're almost there! Fill out the form below and a Rebel will contact you within one business day.

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A Look Inside the Only Creative Agency Powered by Deep Technology

Strategic development of product that supports content distribution, conversion, and loyalty.

RebelMouse is a creative agency fueled by a publishing platform with deep technology. Our expertise is rooted in media and content marketing because there is no other team that understands distributive publishing better than we do. There is also no other CMS on the market today that provides content creators with the tools they need to unlock sustainable growth backed by sticky monetization methods. RebelMouse blends product and strategy together to move the needle where it matters most — organic traffic and user growth, conversion to loyalty, and revenue growth.

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Curate Well-Rounded Content: Embed Previous Posts With Assembler

Flat media is dead. That's why we are always updating our product to make it easier and more intuitive to create dynamic media. A great example of one of these features allows users to embed previously published posts into a new post through our Particle Assembler.

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Updates: Edit Email Templates in Entry Editor, Easily Select the Right Tags

We have two new product updates that will make editing each article easier and more customized.

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New: Simplify Your Workflow With Our New Copy and Paste Function

There's a new feature in RebelMouse's Entry Editor that easily lets you copy and paste an entire post, including lead media, headline, subheadline, body, social copy, and social scheduling information. Don't worry — we will only copy the social scheduling language you've previously set up. Using this functionality will not schedule the post to be sent out again.

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How to Set a Canonical URL

A canonical URL is an HTML element that prevents duplicate content. This helps prevent SEO issues by indicating whether a URL is a "canonical" or "preferred" version of a page.

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You're almost there! Fill out the form below and a Rebel will contact you within one business day.

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The CFO's Guide to RebelMouse

A look at how you gain more and spend less with our platform.

Every Chief Financial Officer (CFO) has an important mission: Balance efficiency with fiscal responsibility while eliminating risk. To survive and thrive in today's publishing industry, this can be a tall order. New options for vendors, hosting, and service providers pop up all the time, and as technology advances, so do the kinds of tools you need to grow reach and revenue.

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Be an Advocate for Engagement With Discovery Email Templates

RebelMouse's Discovery tool offers various forms of social outreach, including emails that you can send to influencers while you're editing your article. We utilize our proprietary technology to seamlessly pull in the email addresses of social media account owners. And now, coupled with customizable template language that automatically gets pulled into your workflow, you can easily send out messages to let these accounts know that you love their content and wouldn't mind if they shared a related story of yours.

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New E-Commerce Option: Easily Feature Products With Just a Few Clicks

Every year, the numbers of shoppers who choose to purchase online versus in retail stores continues to grow. It's estimated that the number of online shoppers will rise to 230.5 million by 2021. At RebelMouse, we've added a new particle layout for our clients that do e-commerce. This feature makes it super simple to highlight products right from within our Entry Editor.

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2018: A RebelMouse Year in Review

From product to personal, we flourished on every level.

It's always overwhelming to think about how far we've come as a company every time December rolls around. From all the peaks and valleys our ever-changing industry likes to throw at us, to the personal triumphs and challenges we experience as a team, each year is always one to remember. But this time, 2018 took the cake. It was 365 days of twists, turns, and far more shining moments than ever before.

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