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Here’s How We Launch Sites so Fast

Even in 2017, new media companies and brands still think they need to invest in an expensive tech team to launch a successful website. But websites aren't what they used to be. Now sites have to be dynamic and put content at the forefront in order to build sticky audiences and generate sustainable revenue.

At RebelMouse, we operate off of a lean tech methodology that launches sites in weeks, not months. We act as your developers, UX experts, QA team, and designers all at the same time. Our team of Rebels also operate as a creative agency to ensure your content is successful on social, with SEO, and at making meaningful revenue.

The sites we launch are also super fast and intuitive for users. It's how we helped create the two biggest new media companies to date: Axios + The Dodo.

Here's how we do it. This is our launch checklist.


Design

Once your design is finalized and fully implemented, we get your blessing on everything before launching. This includes reviewing:

  • Home, post, tag, search, 404, and profile sections on all devices — mobile, tablet, and desktop.
  • Google Accelerated Mobile Pages (AMP).
  • About, terms of use, contact us, and other boilerplate/footer sections and links.
  • Social integrations.
  • That all remnants from the design, testing, and implementation phases are cleaned up or removed.

Monetization

To ensure your site is ready to reap the benefits of improved monetization, we work with you to ensure that all of your ad setups are in perfect working order. This includes:

  • Onsite ads.
  • Google AMP ads (if applicable).
  • Facebook Instant Article ads (if applicable).

Content Import

This is the most dynamic and fun part of launch. We can either import content from your old site or stage new content that is perfect for day one. If you're importing, we:

  • Make sure your old content has been 100% ingested into RebelMouse.
  • Double check both your old and new site to make sure no content is missing, and that all migrated content is appropriately styled.
Note: If you still plan on using your old site alongside your new site during the launch phase, then some content may have to be migrated manually. To avoid this, it's best to temporarily put a stop to your editorial production prior to launch.

Client Access + Accounts Page Setup

Onboarding doesn't stop after launch. We make sure that you:

  • Have access to the new site with your own account, and show you where to log in.
  • Are familiar with where to start configuring high-level site options, like your search metadata.

DNS Setup

We work with you to configure the DNS settings for your new site. Here's a breakdown on what's required, and how you can even handle this step on your own.

Once you've got your new DNS settings created, you can easily change your Domain Settings in your RebelMouse Account Dashboard.

HTTPS/SSL Sites

If you're moving to, or transitioning from, a secure site, we'll work with you to make sure you have the right security certificates in place prior to launch. For more on how this is done, check out this tutorial.

After Launch

Launching — from our perspective — is as simple as changing your domain, and sometimes our clients even do this themselves.

Clients usually handle their own DNS changes, but our RebelAdmins are here to help.

Traffic + Monitoring Performance

Your dedicated account manager will keep an eye on the following features to ensure your site is running smoothly:

Google Data Studio

  • We'll create a Google Data Studio dashboard report so you can easily monitor all of your traffic and site metrics on a single screen.

Sitemaps

  • We'll check that your sitemaps are updated and working cleanly.

Google Webmaster Tools

  • We'll make sure that Webmaster Tools/Search Console and Google News are submitted and pass verification. We'll also check that there are no crawler errors.

Google AMP and Traffic

  • We'll make sure Google AMP verifies correctly.
  • We'll monitor Google AMP and search traffic.

Facebook Instant Articles/Apple News

  • If you had Facebook Instant Articles or Apple News enabled on your previous site, we'll make sure your domain is updated for these services.

301 Rules

  • After your site has launched, we'll work with you to discover and immediately fix any 404 Not Found errors that might crop up. These will usually be patched with redirects.

Google Analytics

  • We'll monitor real-time Google Analytics traffic to ensure nothing is going wrong during launch. We'll also check on real-time visitors before starting the SSL migration, and ensure that things stay stable throughout the entire process.

RSS Feeds

  • We'll make sure that any old RSS Feeds you might have are redirecting to your new site. Sometimes this requires performing a 301 redirect in our 404 dashboard:
    • /feeds/feed.rss = full feed
    • /feeds/section.rss = section based
    • /feeds/editors-pick.rss = main section for Google News

At RebelMouse, you can rest assured that your site is in good hands from start to success.

You're almost there! Fill out the form below and a Rebel will contact you within one business day.

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A Look Inside the Only Creative Agency Powered by Deep Technology

Strategic development of product that supports content distribution, conversion, and loyalty.

RebelMouse is a creative agency fueled by a publishing platform with deep technology. Our expertise is rooted in media and content marketing because there is no other team that understands distributive publishing better than we do. There is also no other CMS on the market today that provides content creators with the tools they need to unlock sustainable growth backed by sticky monetization methods. RebelMouse blends product and strategy together to move the needle where it matters most — organic traffic and user growth, conversion to loyalty, and revenue growth.

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New URL Structure for Communities and Users

If you've been following RebelMouse for any length of time, you know that we've gone all in on the power of influencers and creators. This, in turn, has driven us to expand and enhance our community-building platform at an incredible rate. Since our network has grown several fold with no signs of slowing down, it's now time to change how our technology handles user and community URLs to prevent any confusion in the future, especially for clients of ours that employ multiple communities.

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More Elements Available for Lazy Load

Lazy loading has been an available option in our Layout & Design tool for quite some time. In the world of computer programming, lazy loading is a design pattern that allows specific parts of your site to load in a certain order based on what the user needs to see first. Its use is suggested for common page elements such as related post lists, sidebars, and any others features of an article.

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Manage Your Site's Global Settings

Create Your Powerful + Modern Publishing System

At RebelMouse, we use the term "lean tech" quite a bit. Lean tech is the opposite of what many publishers think may save their site in today's landscape: A big-box CMS publishing solution that is often costly to customize and maintain. In actuality, the key to sustainable growth and revenue is a leaner, full-stack tech solution that creates opportunities for growth not just on site, but on search and social, too.

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Let Your Audience Tell Your Brand’s Story

United Airlines' "Her Art Here" Campaign Blends Engagement With Purpose

The digital landscape has reached a turning point. Publishers are trying to pick up the pieces and figure out how to create quality content and monetize it now that readers have loosened up their dependency on the major platforms. In the meantime, massive audience hubs like Facebook are trying to recover legitimacy and relevancy with better prioritization of privacy and user experience.

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How to Leverage Annotations in Google Analytics

When looking at your website data in Google Analytics (GA), it can be difficult to remember exactly what happened on a particular day to determine why certain data spikes or dips may have occurred.

For this reason, it's important to keep track of when changes are made to your site. Thankfully, GA allows you to easily do this using annotations. Annotations are short notes you can add to dates within Google Analytics reports.

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Changing the Face of Tech: The Women of RebelMouse

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A Guide to User Permissions on RebelMouse

On our platform, user roles range from base-level contributors all the way up to administrators. These roles are especially important when operating within the confines of our community dashboard, which brings multiple creators together to create and share within one large content hub.

The way each role interacts with others is completely customizable. The workflow is designed to streamline the edit, revision, and publishing process to make sure live content is not only perfect, but always optimized for site, search, and social. The way each team sets up their role structure is typically dependent on the number of writers employed, the amount of content published, and the cadence of posts.

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RebelMouse Ad Integrations: Overview

Since the dawn of digital publishing, exactly how to make money on content has been a rocky road for publishers to navigate. The good news is that thanks to factors like user maturity, advancements in tech, and algorithms that deliver a new level of personalization, monetizing your site is easier than before. In previous years, it seemed like publishers were drowning in the revenue duopoly that is Facebook and Google, with little time to come up for air.

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