Sections + Primary Tags: Structure Your Site for Success

Dynamic taxonomy improves core KPIs and propels SEO strategy

It's not a surprise that quality content can easily be spoiled by a poor site experience. This is why we're incredibly proud of the lightning-fast sites we power. But speed is only the beginning of the user experience.

The temperature on platform dependency has cooled in recent years, revitalizing the value of site visits and search strategy. This is good news for both users and publishers who need site stability to survive. Because of this shift, RebelMouse focuses on three primary key performance indicators (KPIs) to measure site usability and health:


  • Sessions per User: The average number of site sessions that each user has in a given time period.
  • Pages per User: The average number of pageviews that each user has in a given time period.
  • Time per User: The average amount of time spent on site by each user.

In order for these metrics to shine, a site's architecture must be organized in a way that increases every user's time on site. The logic is simple: If a site is easier to navigate, the user will likely stick around longer. This is the gateway to user loyalty.

One important way we support these KPIs is through our intuitive tagging and section functionalities for content organization. Both of these features develop your site's taxonomy so that every topic is easy to search for, locate, and explore.

First, let's take a look at how we use primary tags and how they can set up any site for success.

What Is a Primary Tag?

On RebelMouse, we give you the ability to use as many tags as needed on every article to help keep you organized. But there's also an option to assign one primary tag to a post. A primary tag is built on the same principle as a primary section. One tag lets you assign higher importance to certain pieces of content when processing and organizing your posts.

The Primary Tag and Tags sections in RebelMouse's Entry Editor.

The Benefits of Primary Tags

Dynamic Taxonomy: One of the primary benefits of using a primary tag is that it exposes the depth of content available to your users.

Using a variety of relevant tags for every article, rather than just repeating the same handful of sections, opens up more opportunities for targeted descriptors. For example, instead of using "Recipes" as a section over and over again, a primary tag can be used to create specific content flows for topics like "Vegetarian," "Soups," or "Cocktails."

An example of an exposed tag on the home page of RebelMouse client Upworthy.Clicking on "inclusivity" takes you to the tag's own page.

Richer SEO: Since a primary tag exposes more information about your article, it also supplies more relevant data to Google's algorithms. Surfacing content in usable ways supports Google's mission to serve content based on audience behavior and intent instead of outdated and frowned-upon SEO methods like keyword stuffing. This approach is called white hat SEO, or ethical SEO.

By targeting specific interests, your dynamic tag structure will allow Google to more accurately understand your article's content and rank it accordingly. On RebelMouse, this creates a trickle-down effect, because users can click a tag and quickly get directed to more relevant articles, which boosts your SEO efforts further.

Here's how the site experience looks on RebelMouse-powered EcoWatch when viewing their primary tag "Plastics."

RebelMouse-powered EcoWatch takes advantage of a primary tag construct.

Looking again at EcoWatch's use of primary tags, it's important to note that a primary tag is exposed on every one of their articles. They're also used in a left-hand navigation module that features the latest stories and trending topics:

Recent and most popular primary tags exposed on EcoWatch's site.

Creating this kind of user experience makes users' navigation around the topics they care about effortless, which means core KPIs are nurtured with every site visit. It's a strategy that is certainly paying off for EcoWatch.

Leveraging Content Organization With RebelMouse's Sections Dashboard

Primary tags are a great way to expose topics on your site that maybe users didn't even know was available to them. Underneath the structure of primary tags, however, is the foundation of section organization. Sections are your chance to lay out a roadmap of your site's key categories to best communicate to your readers what your site is all about.

An example of the detailed section hierarchy available on the RebelMouse platform. From Motherly.

Our platform features a comprehensive Sections dashboard to easily manage your site's sections.

No matter how broad or narrow your content, the dashboard makes it easy to add new sections, edit existing sections, and reorganize the structure of your sections at any time.

The depth of your organization isn't limited, either. With each section comes the ability to create parent-child subsections, so you can get as detailed as you need to when categorizing your site's content.

To learn more about the full capabilities of our Sections dashboard, including the features you can assign to each section, reordering capabilities, and visibility options, click here.

Why Sections Help Your Site's Core KPIs

As mentioned earlier, RebelMouse traffic experts are constantly focused on improving the three KPIs that matter most to site usability and building audience loyalty. These metrics help answer the following questions:

  • Frequency: How often are users coming to the site?
  • Depth: How many articles does each user consume?
  • Duration: How long is each user staying on the site?

By taking a methodical approach to the organization of your site's sections, you can create an intuitive user experience that improves each of these KPIs. The idea is to lead your reader on a journey of seemingly endless content that's intuitive to navigate.

For example, RebelMouse client Brit + Co has a spinoff content hub called B+C Classes that features DIY-inspired online classes for its readers. Directly from the Brit + Co home page, it's easy to find the Classes page. And from there, you can quickly drill down further into different class types.

Setting up sections to be a content roadmap, rather than just an organizational tool, will drive the KPIs aimed at increasing each user's time spent on your site. If your site's easy to dive into and explore, the longer you can expect your audience to stick around.

Section organization also allows for sites with large libraries of content to keep evergreen and showcase pieces at the forefront, no matter how many new articles are published. If your site's sections are transparent on your home page, and you've created an taxonomy that's easy for users to explore, you won't have to worry about buried pieces of key content that your readers miss.

Start Leveraging Primary Tags and Sections on RebelMouse

If you aren't on RebelMouse yet, request a proposal today and let's start working together to make sure your site is optimized for user growth. If you're already publishing on RebelMouse, and want to learn more about the best practices surrounding sections and tags, contact your account manager or email support@rebelmouse.com.

Why RebelMouse Is the Best Content Marketing Platform

RebelMouse is a unique platform and company. The company was founded on the vision that media companies would need an always-modern solution to thrive in the new connected internet, and that brands would have to behave like new media companies and use the same platforms.

Keep reading... Show less

Why Premium Creative Agencies and CTOs Choose to Develop on RebelMouse vs. WordPress and Drupal

The Intersection of Design and Development: Where Your Clients Thrive

We started RebelMouse seven years ago knowing that there was a fundamental design flaw in the world of traditional CMSs: Every instance, on every platform, had to be updated independently. It's similar to an era when users had to manage their own Microsoft Exchange Server for email. The costs of managing, maintaining, and iterating on a CMS to keep it awesome and world class is typically a $10 million-a-year endeavor. But even then, these cost-prohibitive CMSs are still behind the times.

Keep reading... Show less

Native Multivariate Testing at Scale With RebelMouse

What Differentiates Our Approach

There are many popular tools that allow you to perform experiments and A/B tests on your users — primarily Google Chrome Experiments and Optimizely. But all of these solutions are JavaScript additions to your web page that sidestep the problem of old, outdated, and clumsy CMSs. These solutions work by calling on a third-party JavaScript library that rewrites a page after it's rendered. This approach adds extra page weight and creates strange user experiences due to having to wait for everything to load and be rewritten on the fly.

At RebelMouse, we've solved this in a very elegant way. At the core level of our platform, we can natively render different layouts and track the exact differences in performance when comparing a test to your other layouts.

Keep reading... Show less

Modern E-Commerce: Blur the Line Between Content and Design

Create Modular + Reusable Design Patterns on RebelMouse

Content saturation is an industry-wide problem, and the e-commerce space is no exception given that it's filled with big brands, small Etsy stores, and everyone in between all fighting for similar audiences. The best way to fight this symptom is to understand your audience and provide them with what they want.

Keep reading... Show less

Instagram-style E-commerce Features on RebelMouse

Revolutionizing E-commerce on RebelMouse

Whether you're a brand with a blog or a media company with a site, driving purchasing behavior and building an audience that uses your content to find things they love to buy is vital. We're very proud to have built out the same functionality that everyone is now used to on Instagram, with layovers on images that lead to products with attribution.

Keep reading... Show less

Building Premium Communities and User Journeys on RebelMouse

RebelMouse is much more than just a replacement for a traditional CMS. Our platform is a tremendous community-building experience. Today's social ecosystem has given us a seemingly limitless number of premium creators who understand how to create gorgeous and relevant content that drives the growth of their own audiences. These creators and influencers are either experts in certain topics, or heavily engaged in targeted content that drives their interests. They're not only consuming the content they're passionate about, but they're contributing to the conversation, too. The new role of the editor is not just to cover the most important topics and people around their expertise, but also to invite those preferred influencers into their community and get them to participate in creating premium content.

Keep reading... Show less

Dynamic Voting: Grow Traffic and Engagement Organically

Help your audience find its voice.

Creating quality content is no longer on marketers alone. We live in a universe of creators who are willing to not only consume content that resonates, but play a role in the creation, promotion, and conversations surrounding it.

Since the start of RebelMouse, we've been on a journey to create dynamic media that is easier for content creators to curate and amplify on social. It's why we've built an online engagement platform centered around the power of communities that thrive naturally in the digital ecosystem.

Keep reading... Show less

How to Monetize Your Website in Today’s Publishing Environment

In order to define distributive publishing, we have to ask the following question: If you have quality content, but nobody sees it, does it even exist? The answer is no, because your content needs to be supported in a way that lets it move seamlessly across all channels, especially site, search, and social. But let's take this question a step further: If you can't monetize your content to generate the support it needs, how do you create quality content in the first place?

Keep reading... Show less

Create Custom Feeds With RebelMouse Feed Builder

We recently introduced our Custom Feed Builder that allows you to create and edit RSS, JSON, and Atom feeds. In this article, we go into the process of creating and editing feeds in much greater detail. By following the directions in this post, you will be able to create custom feeds to match your specific requirements.

Keep reading... Show less

RebelMouse Supports TikTok Embeds

Let's be honest, we all love TikTok. And now you can easily embed TikTok videos into your articles in RebelMouse by using either an embed code or the URL of a post.

Keep reading... Show less

Customize Your Entry Editor for Newsletters

At RebelMouse, we are always trying to make our platform fit with your workflow. That's why we recently introduced customizable Entry Editors that allow for different types of content to have different creation and editorial implementations. This lets you step beyond the bounds of most CMS platforms to help your writers visually understand how to create specific types of content.

One recent entry into our list of customizable editorial experiences is for newsletters. In this post, we describe how we've set up Entry Editor to allow you to search for past articles, drag and drop articles into the main post, and even visualize your newsletter template in Entry Editor while writing your post!

Keep reading... Show less

Integrating Rumble Player on RebelMouse

RebelMouse has recently added Rumble Player as an option for uploading video content into your articles. Rumble Player is a fast and flexible video hosting platform that we have seamlessly integrated into our content creation tools.

Keep reading... Show less
Subscribe to Our Newsletter