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Passing Editorial Tags Into DFP Tags for Ad Targeting

Passing Editorial Tags Into DFP Tags for Ad Targeting

Monetization is a tricky hurdle for every site. On RebelMouse, we try to make every ad feature easy to use, organize, and change if needed. For example, you may have a special editorial section or set of articles that require targeting specific ads, or no ads at all.


By passing editorial tags into your DoubleClick for Publishers (DFP) tags, you can control turning ads on or off, or targeting them for specific campaigns. We have a variable you can invoke and pass into ad tags easily using the {{tags}} and/or {{section}} variables in the Ad Header Code.

Here's an example in our Layout & Design tool:

Doing that will output the following code to your website:

Using Private Tags

You can also use private tags by implementing the (*) symbol. This will make it so that sensitive content will not show up for your users while still being passed into the ad tag system.

Note: This feature is not yet supported for Facebook Instant Articles or Google Accelerated Mobile Pages (AMP), but it will be in the future.
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