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Passing Editorial Tags Into DFP Tags for Ad Targeting

Monetization is a tricky hurdle for every site. On RebelMouse, we try to make every ad feature easy to use, organize, and change if needed. For example, you may have a special editorial section or set of articles that require targeting specific ads, or no ads at all.


By passing editorial tags into your DoubleClick for Publishers (DFP) tags, you can control turning ads on or off, or targeting them for specific campaigns. We have a variable you can invoke and pass into ad tags easily using the {{tags}} and/or {{section}} variables in the Ad Header Code.

Here's an example in our Layout & Design tool:

Doing that will output the following code to your website:

Using Private Tags

You can also use private tags by implementing the (*) symbol. This will make it so that sensitive content will not show up for your users while still being passed into the ad tag system.

Note: This feature is not yet supported for Facebook Instant Articles or Google Accelerated Mobile Pages (AMP), but it will be in the future.
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Google Made Major Changes to Its Formula for Page Speed. Here’s What to Do About It in 2022.
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Google Made Major Changes to Its Formula for Page Speed. Here’s What to Do About It in 2022.

Make sure your site is set up for success in 2022.

In the spring of 2020, Google let the world know that its Core Web Vitals would become the new benchmark for measuring a site's performance in its search results, known as the page experience update. Fast forward to more than a year later in August 2021 when, after much anticipation, Google's page experience update became official.

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Getting superior scores on Google's performance benchmarks isn't easy, either. The Ahrefs blog analyzed Core Web Vitals data from the Chrome User Experience Report (CrUX), which is data from actual Chrome users, to see how the web stacks up against Core Web Vitals. Their study found that only 33% of sites on the web are passing Core Web Vitals.

data from Ahrefs tracked on a line chart finds that shows only 33% of sites on the web pass Google's Core Web VitalsFrom Ahrefs.

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Delivering a secure, high-performing environment with extreme reliability is essential to all of our clients at RebelMouse. We only use industry-leading, reliable approaches to host our infrastructure. This ensures maximum stability and security for all of our clients’ data. Here are just some of the reasons we’re able to maintain a hard-bodied product that’s flexible, too.

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