Rebel Case Study: EcoWatch

Entering into its fourth year of partnership with RebelMouse, EcoWatch is still experiencing strong growth year over year. This is thanks to a healthy mix of viral hits and solid content coupled with best practices that take advantage of our proprietary social tools.


Why RebelMouse Is the Best Content Marketing Platform

RebelMouse is a unique platform and company. The company was founded on the vision that media companies would need an always-modern solution to thrive in the new connected internet, and that brands would have to behave like new media companies and use the same platforms.

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Why Premium Creative Agencies and CTOs Choose to Develop on RebelMouse vs. WordPress and Drupal

The Intersection of Design and Development: Where Your Clients Thrive

We started RebelMouse seven years ago knowing that there was a fundamental design flaw in the world of traditional CMSs: Every instance, on every platform, had to be updated independently. It's similar to an era when users had to manage their own Microsoft Exchange Server for email. The costs of managing, maintaining, and iterating on a CMS to keep it awesome and world class is typically a $10 million-a-year endeavor. But even then, these cost-prohibitive CMSs are still behind the times.

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Native Multivariate Testing at Scale With RebelMouse

What Differentiates Our Approach

There are many popular tools that allow you to perform experiments and A/B tests on your users — primarily Google Chrome Experiments and Optimizely. But all of these solutions are JavaScript additions to your web page that sidestep the problem of old, outdated, and clumsy CMSs. These solutions work by calling on a third-party JavaScript library that rewrites a page after it's rendered. This approach adds extra page weight and creates strange user experiences due to having to wait for everything to load and be rewritten on the fly.

At RebelMouse, we've solved this in a very elegant way. At the core level of our platform, we can natively render different layouts and track the exact differences in performance when comparing a test to your other layouts.

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Modern E-Commerce: Blur the Line Between Content and Design

Create Modular + Reusable Design Patterns on RebelMouse

Content saturation is an industry-wide problem, and the e-commerce space is no exception given that it's filled with big brands, small Etsy stores, and everyone in between all fighting for similar audiences. The best way to fight this symptom is to understand your audience and provide them with what they want.

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Instagram-style E-commerce Features on RebelMouse

Revolutionizing E-commerce on RebelMouse

Whether you're a brand with a blog or a media company with a site, driving purchasing behavior and building an audience that uses your content to find things they love to buy is vital. We're very proud to have built out the same functionality that everyone is now used to on Instagram, with layovers on images that lead to products with attribution.

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Building Premium Communities and User Journeys on RebelMouse

RebelMouse is much more than just a replacement for a traditional CMS. Our platform is a tremendous community-building experience. Today's social ecosystem has given us a seemingly limitless number of premium creators who understand how to create gorgeous and relevant content that drives the growth of their own audiences. These creators and influencers are either experts in certain topics, or heavily engaged in targeted content that drives their interests. They're not only consuming the content they're passionate about, but they're contributing to the conversation, too. The new role of the editor is not just to cover the most important topics and people around their expertise, but also to invite those preferred influencers into their community and get them to participate in creating premium content.

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Dynamic Voting: Grow Traffic and Engagement Organically

Help your audience find its voice.

Creating quality content is no longer on marketers alone. We live in a universe of creators who are willing to not only consume content that resonates, but play a role in the creation, promotion, and conversations surrounding it.

Since the start of RebelMouse, we've been on a journey to create dynamic media that is easier for content creators to curate and amplify on social. It's why we've built an online engagement platform centered around the power of communities that thrive naturally in the digital ecosystem.

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How to Monetize Your Website in Today’s Publishing Environment

In order to define distributive publishing, we have to ask the following question: If you have quality content, but nobody sees it, does it even exist? The answer is no, because your content needs to be supported in a way that lets it move seamlessly across all channels, especially site, search, and social. But let's take this question a step further: If you can't monetize your content to generate the support it needs, how do you create quality content in the first place?

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Google’s June 2021 Lighthouse Update Changes PageSpeed Insights Performance

Google updated how their PageSpeed Insights scores are calculated by releasing a new version of Lighthouse on June 1, 2021. Lighthouse is a tool built into Google Chrome that lets you know how well your site is performing against Google's standards for a better open web. At RebelMouse, our team keeps up with updates from Google closely, and reads all of their release notes and GitHub updates.

This latest upgrade to Lighthouse had a negative impact on one of our previous methods for loading JavaScript in the JavaScript element of our Layout & Design Tool. Performance scores dropped as much as 20–60 points for sites that were using the JavaScript element in its previous state. However, our team kept on top of Google's changes, and developed a new approach that we call the post Largest Contentful Paint (LCP) method. LCP is a metric in Google's Core Web Vitals that measures the time it takes to load the main content on a page. Our post-LCP method loads JavaScript immediately after the LCP event has completed. Thanks to this new approach, scores in our site network have largely stayed intact, and many of them significantly outperform the open web.

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Optimizing Tweets for Zero CLS Penalties

Tweets are a very popular embed for media sites. They can contain lots of information and drive lots of traffic, and we have worked very hard to make it super easy for writers and editors to embed them by simply dropping a link into our Add Media Bar.

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RebelMouse and Amazon Onsite Associates Program

Amazon has recently begun adding editorial content to the search results on their site. This is a part of their Onsite Associates Program (OSP), which is an extension of their Amazon Associates (affiliate) program.

This is a really cool way for Amazon to pull in third-party content that discusses a particular product type to enhance listings, and it's a great way to give users detailed information about products that is divorced from the actual seller of the product. We've recently updated our RSS Feed structure so that you can easily send your content to Amazon to take advantage of this program.

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Google Page Experience Now Live in Search Console

Google has recently introduced a new page in Search Console, the Page Experience report. When you have Search Console properly set up, you will be able to access the Page Experience report directly from the side menu (currently this is only available for mobile pages). We will describe the features included in this report in detail, but briefly, Page Experience report provides a general overview of the user experience on your site.

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