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Why RebelMouse Is so Fast

Quality content has always been the secret key to unlocking a winning digital strategy. While this remains true, it's now incredibly hard for content to be successful if it isn't delivered alongside speed.

Over the past few years, Google has made page speed a top priority for all sites on the open web. However, the search engine drew a hard line in the sand when it announced its Core Web Vitals metrics. Core Web Vitals are three measurements of a site's performance that make up what's now called a page experience ranking. A poor page experience score could mean huge hits to your site traffic.

Elevate Your Strategy With Speed

Think about it: Most users are just as smart as industry insiders now, and this means it's important to give them the most memorable experience with your content as possible. If not, they'll find it elsewhere. Page speed is just as important for high visibility on search as it is crucial for building loyalty. The logic is simple: A user base that knows they're in for a quality experience every time they visit your site will keep coming back. You would be surprised how much your site can grow in just 30 days when it's optimized correctly for performance.

Page speed is measured primarily through Google's PageSpeed Insights tool. We deliver scores of 90+ for all of the sites on our platform. If you aren't familiar with what this means, here's a look at how top sites not on RebelMouse score via PageSpeed Insights. Click here for more information on what each of these metrics mean:

By contrast, here's a look at how RebelMouse sites score:

How do we do it? Here's a look at just a few of the ways we power the fastest sites on the web.

Page Speed

  • RebelMouse has a global CDN with multiple partners that's automatically set up for every site we launch.
  • Our incredibly cool caching rules deliver assets blazingly fast, every time.
  • We have an amazing global front end team that packs an incredible amount of functionality into a super lightweight JavaScript app.
  • Everything is tested against Google PageSpeed Insights to optimize code as much as possible, while simultaneously balancing necessary integrations.
  • We prioritize every feature to help with speed, including your Facebook Pixel, Google Analytics, and ad calls.

Click here to learn how we've modernized web performance.

Stability and Monitoring

  • Your site will be managed by an expert team of traffic junkies, from DevOps to SysOps.
  • We employ an amazingly sophisticated, multi-region Amazon Web Services (AWS) setup that auto scales, alerts, monitors, and notifies.
  • As a globally distributed team, at least two people are always watching graphs, charts, and trends, as well as applying optimizations to your site simultaneously.

Click here to learn more about RebelMouse's technical infrastructure.

Editorial Efficiency

  • At RebelMouse, we believe it's not just the page speed or reader experience that needs to be fast. We also value every minute of a writer or editor's time.
  • Other CMS platforms often make writers do inefficient things that slow down the growth of the company. We subscribe to the mantra that content is king, and writers are the lifeblood of the kingdom.
  • We love social teams, too. We give you a fighter jet to use when other CMS solutions provide you with the Wright brothers' plane.

Click here to learn how you can customize your editorial experience on RebelMouse.

Superfast Product Iterations

  • Our fully distributed and global team not only passes the baton between time zones so that your site always receives the attention it needs, but each team member also covers a wide set of expertises that comes together in small teams.
  • The acceleration of history is a real trend and it is very hard to keep up with. RebelMouse gives you the power of a $10-million-a-year team for a fraction of the cost to keep up with all the changes of the digital industry.
Click here for a guide to every tech and creative service you gain by publishing on RebelMouse.

Data-Driven Product Cycle

  • Everything we release at RebelMouse is released to a small percent of traffic and A/B tested for performance impact.
  • Our testing includes how each version impacts page speed and user experience.
  • We then take those results and see how they correlate with bounce rate, time on site, pages per session, and conversion to goals — such as new shares, subscriptions, and purchases.
Click here to learn more about how we pay close attention to the metrics that matter.

Access to a Massive Data Set

  • Companies only get to see their own data, and they make conclusions based on their single view. We power experiences across nearly every topic, industry, and company type.
  • We bring the insights back into the product to make your workflow faster, your processes more efficient, and your time to market more informed and strategic.
Click here to take a look at the media powerhouses on RebelMouse.

Start Publishing With Speed

Chances are you spend a lot of time creating meaningful content that you know will resonate with your target audiences. Don't let your work get buried in Google's web crawler or abandoned by readers due to poor site performance. Request a proposal today and let's start working together.

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Google Made Major Changes to Its Formula for Page Speed. Here’s What to Do About It in 2022.
Rebel Insights

Google Made Major Changes to Its Formula for Page Speed. Here’s What to Do About It in 2022.

Make sure your site is set up for success in 2022.

In the spring of 2020, Google let the world know that its Core Web Vitals would become the new benchmark for measuring a site's performance in its search results, known as the page experience update. Fast forward to more than a year later in August 2021 when, after much anticipation, Google's page experience update became official.

Since its rollout, developers have felt the impact of how their publishing platforms stack up against the new standard. Important decisions around the architecture of your site can now make or break your site's performance in the eyes of Google.

HTTP Archive, a tracking platform that crawls the web to identify trends and record historical patterns, has revealed how top content management systems (CMS) have weathered the page experience update through the creation of its Core Web Vitals Technology Report. RebelMouse consistently outperforms major CMS platforms on Google's most critical metrics since its rollout and into 2022:

Getting superior scores on Google's performance benchmarks isn't easy, either. The Ahrefs blog analyzed Core Web Vitals data from the Chrome User Experience Report (CrUX), which is data from actual Chrome users, to see how the web stacks up against Core Web Vitals. Their study found that only 33% of sites on the web are passing Core Web Vitals.

data from Ahrefs tracked on a line chart finds that shows only 33% of sites on the web pass Google's Core Web Vitals From Ahrefs.

Luckily, performing well on Core Web Vitals is possible with thoughtful, strategic changes to your site’s codebase. Here's what you need to know and how we can help.

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subscription model for publishers
Content Strategy

In 2022, Publishers Take Back Control With Subscription Success

Users are ready to pay for content that delivers

The Rise of the Mature User

It's been a long and winding path, but in 2022 the subscription model continues its upward trajectory as a top revenue strategy for publishers of all sizes. The tug of war between platforms and publishers reached its peak in the last few years of the previous decade, leaving users desperate for a modern user experience that's clear of any clutter from the duopoly that is Google and Facebook. This is why intelligent paywall models are a top choice for users looking to consume content right from the source. When done correctly, the strategy can work for any type of media. The New York Times, a frequent showpiece example of the power of paywalls, is constantly reporting record-busting subscription numbers, with 7.6 million digital subscriptions in 2021.

And it all makes perfect sense. The subscription model eliminates the middleman — such as the platforms — so readers get the experience and content they want, and publishers get the cash they need.

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Improve Your Site’s Load Time: Google Launches Signed Exchanges for Desktop
Rebel Insights

Improve Your Site’s Load Time: Google Launches Signed Exchanges for Desktop

There’s been an important launch from Google that can help improve your site’s load time — signed exchanges (SXG) are now available on desktop. According to Google, SXG is a delivery mechanism that can help improve your Largest Contentful Paint (LCP) score by enabling privacy-preserving, cross-origin prefetch.

What’s an LCP score? The LCP metric is one of Google’s Core Web Vitals that determines your site’s performance. A page’s LCP score is determined by how long it takes Google to load the "above the fold" content of your site. This includes all content in the first viewport of a page, such as images, fonts, ads, and embeds. Click here to learn more.

Since SXG uses a cache to prefetch content that has been cryptographically signed by the origin, it helps speed up cross-origin navigations from referrer sites while also ensuring that pages remain unaltered and properly attributed, according to Google. To put it more simply, in certain browsers, the referrer site (Google) and destination site (your page) share cached information which increases your site’s ability to load quickly.

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RebelMouse’s Technical SEO Influencer Program
Rebel Insights

RebelMouse’s Technical SEO Influencer Program

If you’re a search engine optimization (SEO) expert, we know you can do a stellar job of juggling a lot of tasks. That’s because there’s no magic key to unlocking a winning search strategy. High performance on search requires a deep understanding of how Google indexes and ranks content, as well as the flexibility to adapt to its frequent changes.

Today, SEO professionals aren’t just amazing content marketers. They double as savants when it comes to the technical aspects of SEO, which is often a piece of the puzzle that gets overlooked. If you are an SEO consultant, you know how frustrating it can be to make important suggestions to clients that never get implemented, and often, it’s the same problems over and over.

That’s why RebelMouse has decided to launch a Technical SEO Influencer Program to help SEO experts get access to the right technology that better showcases their talents. We know that you can do more for your clients on the right platform, and that’s where RebelMouse comes in.

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