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New! Multiple Conditional Content Element for Layout Creation

If you're familiar with our Layout & Design tool, then you know it's comprised of columns, rows, and different sets of elements that can be nested inside each other. There are also Conditional Content elements, which allow you to set IF statements that display elements based on conditions you define.

For example:

IF the site is rendering on mobile, show four posts.
IF the site is rendering on desktop, show eight posts.

We've now upgraded this feature to make it even more comprehensive:


Multiple Conditional Content Elements (New!)

The new Multiple Conditional Content element lets you add an Otherwise element to your statement that defines what happens when the first condition isn't met. Think of it as: If not this, then that.

Set Conditional Statements by Author

If you need sponsored or branded content to be shown when a specific author is the owner of a post — or in their profile pages — you can adjust conditions to match that user.

For example:

IF the Author is Dan Ackermann, show Ad_1.
IF the Author is Ana Santopinto, show Ad_2.

OTHERWISE (if it's neither of the aforementioned authors), show Ad_3.

Set Conditional Statements by Section

In the same dropdown menu where you can choose from authors for your statement, you can also select a specific Section as a condition.

For example:

IF the Section is Phelps, show Phelps_Image.
OTHERWISE, show four posts from Most Read.

Set Conditional Statements by Logged-in or Logged-out Users

Conditional statements can be based on whether a user is logged in or out. This gives you the ability to fully customize how a page looks based on whether the user is a member of your community, a writer, an administrator, or a a non-subscribed member.

This feature allows you to personalize their content, much like a news feed, when you have the Community Signup feature enabled.

A fantastic example of this is My Recipe Magic, where you can sign up as a member of the community and follow other members. Then, your profile stream and home page content will adapt based on who you've chosen to follow, just like Facebook's News Feed.

Set Conditional Statements by Post Page

You can determine whether you want something to only show up when a Post Page is being viewed. This can be helpful for newsletter modules, specific ads in sidebars or right rails, and pretty much any other specific setup you want to have.

On this example Post Page, we've set the conditional statement to always display the message "HELLO I'M THE POST PAGE."

Navigating anywhere else, such as the home page or a Section Page, displays "I AM NOT A POST PAGE!" instead.

Set Conditional Statements for Otherwise Elements

We don't support negative (or "not") conditions inside the Multiple Conditional Content element, but you can set a desired negative result by defining the rest of the items.

For example, if you want to show something on all pages that are not a specific Post Page, you can define that Post Page, and then nest the rest inside of an Otherwise element.

If you have any further questions, you can reach out to support@rebelmouse.com or your dedicated RebelMouse Account Manager!

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Google Made Major Changes to Its Formula for Page Speed. Here’s What to Do About It in 2022.
Rebel Insights

Google Made Major Changes to Its Formula for Page Speed. Here’s What to Do About It in 2022.

Make sure your site is set up for success in 2022.

In the spring of 2020, Google let the world know that its Core Web Vitals would become the new benchmark for measuring a site's performance in its search results, known as the page experience update. Fast forward to more than a year later in August 2021 when, after much anticipation, Google's page experience update became official.

Since its rollout, developers have felt the impact of how their publishing platforms stack up against the new standard. Important decisions around the architecture of your site can now make or break your site's performance in the eyes of Google.

HTTP Archive, a tracking platform that crawls the web to identify trends and record historical patterns, has revealed how top content management systems (CMS) have weathered the page experience update through the creation of its Core Web Vitals Technology Report. RebelMouse consistently outperforms major CMS platforms on Google's most critical metrics since its rollout and into 2022:

Getting superior scores on Google's performance benchmarks isn't easy, either. The Ahrefs blog analyzed Core Web Vitals data from the Chrome User Experience Report (CrUX), which is data from actual Chrome users, to see how the web stacks up against Core Web Vitals. Their study found that only 33% of sites on the web are passing Core Web Vitals.

data from Ahrefs tracked on a line chart finds that shows only 33% of sites on the web pass Google's Core Web Vitals From Ahrefs.

Luckily, performing well on Core Web Vitals is possible with thoughtful, strategic changes to your site’s codebase. Here's what you need to know and how we can help.

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subscription model for publishers
Content Strategy

In 2022, Publishers Take Back Control With Subscription Success

Users are ready to pay for content that delivers

The Rise of the Mature User

It's been a long and winding path, but in 2022 the subscription model continues its upward trajectory as a top revenue strategy for publishers of all sizes. The tug of war between platforms and publishers reached its peak in the last few years of the previous decade, leaving users desperate for a modern user experience that's clear of any clutter from the duopoly that is Google and Facebook. This is why intelligent paywall models are a top choice for users looking to consume content right from the source. When done correctly, the strategy can work for any type of media. The New York Times, a frequent showpiece example of the power of paywalls, is constantly reporting record-busting subscription numbers, with 7.6 million digital subscriptions in 2021.

And it all makes perfect sense. The subscription model eliminates the middleman — such as the platforms — so readers get the experience and content they want, and publishers get the cash they need.

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Improve Your Site’s Load Time: Google Launches Signed Exchanges for Desktop
Rebel Insights

Improve Your Site’s Load Time: Google Launches Signed Exchanges for Desktop

There’s been an important launch from Google that can help improve your site’s load time — signed exchanges (SXG) are now available on desktop. According to Google, SXG is a delivery mechanism that can help improve your Largest Contentful Paint (LCP) score by enabling privacy-preserving, cross-origin prefetch.

What’s an LCP score? The LCP metric is one of Google’s Core Web Vitals that determines your site’s performance. A page’s LCP score is determined by how long it takes Google to load the "above the fold" content of your site. This includes all content in the first viewport of a page, such as images, fonts, ads, and embeds. Click here to learn more.

Since SXG uses a cache to prefetch content that has been cryptographically signed by the origin, it helps speed up cross-origin navigations from referrer sites while also ensuring that pages remain unaltered and properly attributed, according to Google. To put it more simply, in certain browsers, the referrer site (Google) and destination site (your page) share cached information which increases your site’s ability to load quickly.

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RebelMouse’s Technical SEO Influencer Program
Rebel Insights

RebelMouse’s Technical SEO Influencer Program

If you’re a search engine optimization (SEO) expert, we know you can do a stellar job of juggling a lot of tasks. That’s because there’s no magic key to unlocking a winning search strategy. High performance on search requires a deep understanding of how Google indexes and ranks content, as well as the flexibility to adapt to its frequent changes.

Today, SEO professionals aren’t just amazing content marketers. They double as savants when it comes to the technical aspects of SEO, which is often a piece of the puzzle that gets overlooked. If you are an SEO consultant, you know how frustrating it can be to make important suggestions to clients that never get implemented, and often, it’s the same problems over and over.

That’s why RebelMouse has decided to launch a Technical SEO Influencer Program to help SEO experts get access to the right technology that better showcases their talents. We know that you can do more for your clients on the right platform, and that’s where RebelMouse comes in.

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