RebelMouse Talk to Us
How to Include Your Site in Google's Knowledge Graph

Tips to boost your site's visibility on Google's page one

Google's Knowledge Graph is a panel of additional information about a user's search query that's displayed to the right of traditional search results. This feature helps users find reliable information easily and quickly in a strategic location on the first page.

If you're a website owner that wants your site or company to be included in Google's Knowledge Graph, here are some steps you can take to improve your chances:


Create a Wikipedia Page

By far, most Knowledge Graph results are pulled in directly from Wikipedia. So it's a great idea to make sure your site has a Wikipedia page that's accurate and maintained.

Here's an example from RebelMouse-powered property Brit + Co:

Create Social Accounts

In many cases, Knowledge Graph will list your site's official social accounts on Facebook, Instagram, Twitter, YouTube, Pinterest, and LinkedIn. It's important to make sure that your company has a viable and active social presence.

Here's an example from RebelMouse-powered property GZERO Media:

You can add your social profile links in the Global Settings interface of Layout & Design Tool. Here's a screencast of the workflow:

s3.amazonaws.com

And here's how your social profile links appear in your site's code:

Implement Structured Data

Implementing structured data on your site is recommended to increase your chances of showing up in Knowledge Graph. This will help search engines crawl your website and acquire information quickly. Structured data also creates rich snippets from your site's content. On RebelMouse, we take care of your key structured data automatically so that your site is always crawled by Google correctly. Click here for more information.

For the social profile links, these are marked in your structured data as "sameAs" attributes:

Sign up for Google My Business

Signing up for Google My Business will help pass in information about your company's details directly to Google. This is recommended to increase your chances of getting included in Knowledge Graph.

Build a Loyal Audience + Optimize Your Search Performance

The steps above are great recommendations to increase your site's chances of being included in Knowledge Graph. However, they're not a guarantee that your site will be displayed.

Aside from our quick tips, your site's chances of making it into Knowledge Graph are dependent on the search engine's algorithm, and how many people are searching for your site. If search volume isn't high enough, Google's algorithm may not feature you. Click here to learn more about Google's SEO roadmap.

Additional Resources

What Is RebelMouse?
Request a Proposal
The Most Secure CMS of 2022
Featured

The Most Secure CMS of 2022

Why RebelMouse Is the Most Secure CMS on the Web

Delivering a secure, high-performing environment with extreme reliability is essential to all of our clients at RebelMouse. We only use industry-leading, reliable approaches to host our infrastructure. This ensures maximum stability and security for all of our clients’ data. Here are just some of the reasons we’re able to maintain a hard-bodied product that’s flexible, too.

Keep reading... Show less
Google Made Major Changes to Its Formula for Page Speed. Here’s What to Do About It in 2022.
Rebel Insights

Google Made Major Changes to Its Formula for Page Speed. Here’s What to Do About It in 2022.

Make sure your site is set up for success in 2022.

In the spring of 2020, Google let the world know that its Core Web Vitals would become the new benchmark for measuring a site's performance in its search results, known as the page experience update. Fast forward to more than a year later in August 2021 when, after much anticipation, Google's page experience update became official.

Since its rollout, developers have felt the impact of how their publishing platforms stack up against the new standard. Important decisions around the architecture of your site can now make or break your site's performance in the eyes of Google.

HTTP Archive, a tracking platform that crawls the web to identify trends and record historical patterns, has revealed how top content management systems (CMS) have weathered the page experience update through the creation of its Core Web Vitals Technology Report. RebelMouse consistently outperforms major CMS platforms on Google's most critical metrics since its rollout and into 2022:

Getting superior scores on Google's performance benchmarks isn't easy, either. The Ahrefs blog analyzed Core Web Vitals data from the Chrome User Experience Report (CrUX), which is data from actual Chrome users, to see how the web stacks up against Core Web Vitals. Their study found that only 33% of sites on the web are passing Core Web Vitals.

data from Ahrefs tracked on a line chart finds that shows only 33% of sites on the web pass Google's Core Web Vitals From Ahrefs.

Luckily, performing well on Core Web Vitals is possible with thoughtful, strategic changes to your site’s codebase. Here's what you need to know and how we can help.

Keep reading... Show less
Interested in a Free Website Health Check?Check Your
Website's Health
Get Your Free Analysis Now