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Overview: Mailchimp + RebelMouse Integration

One of the strongest methods to grow your readership is through newsletter campaigns. While sometimes metrics like opens and click-through rates can be low, emails are still a great way to target niche audiences to convert them into loyal followers. At RebelMouse, we have a detailed and intuitive integration with Mailchimp's platform. Here's how it works.


Linking and Customizing Sign-up Units for Mailchimp Lists

We have a unique integration with Mailchimp in our Layout & Design tool that makes it easy to plug in a newsletter widget anywhere and then customize it. You can choose which list or group the widget correlates to so that when you start collecting email addresses from sign-ups, they'll end up in the right place in your Mailchimp account.

For Mailchimp Groups or Embedding Custom Mailchimp Sign-up Widgets

You can easily copy Mailchimp newsletter codes for groups and drop them into RebelMouse as custom HTML. The style sheets and CSS needed can be entered as well.

Controlling and Customizing Templates

It's also easy to code your own RebelMouse-friendly template in Mailchimp that uses your site's tags. If you're looking to match the template to an exact RebelMouse post, the template should look something like this:

However, just using RebelMouse tags won't make the final product look completely optimized for Mailchimp. But you can further modify the template using ad tags and Mailchimp's styling tools. You can also populate content with those correct tags by using a daily or weekly newsletter, for example. This is how our example looks:

If you want to customize your daily or weekly newsletter so it looks similar to the template above, follow these steps:

Send the post you want to turn into a template as a campaign draft to Mailchimp. Then, find the post you want to edit in Mailchimp's code editor. It should be sandwiched in between <tr> tags.

Next, edit the image, headline, and description as needed. You can also link out to a post or other content in the same view. Here's how to do it:

Here's a screenshot of the example code in Mailchimp's editor:

Sending a Campaign as a Post

Any article on RebelMouse can easily become a newsletter campaign. You can launch a newsletter right from Entry Editor, and then choose the Mailchimp list, group, or template you want to use.

Here's how it works:

Turn Native, Sponsored Stories Into an Automated Weekly Newsletter

RebelMouse has a dashboard that you can use to configure key newsletter preferences, including any daily or weekly newsletters you may have scheduled through Mailchimp.

Here is a step-by-step tutorial of how to set it up:

Set your newsletter settings in the newsletter dashboard, and make sure to uncheck the field labeled "Send this campaign automatically" for a daily/weekly newsletter so it will be sent as a draft. Make sure you take into account that the send time you choose will be reflected in Mailchimp as well.

In Mailchimp, click on the Campaigns tab, and then click on Draft:

Open your campaign draft in edit mode, and then fill in all the necessary fields, such as sender, subject line, etc.

To add a new sponsored post, you need to find the HTML version of the post (or posts) you're using in the newsletter. This code should be in between <tr></tr> tags. Once located, copy the HTML and paste it where you want to add it in the newsletter:

Now you can begin editing the headline, links, and images of the post's HTML:

Here is how to edit the post link out:

Here's how you can change the image:

And this is how the image looks after you save it:

Here's how to edit the post's headline:

If you want to delete a post, simply delete the HTML version. When your template is ready, you can schedule it for a later date and time or send it right away via Mailchimp.

The same header and footer for your Mailchimp campaigns will automatically carry over as well, which typically includes your social links. If you have any questions about this integration, please contact your account manager.

Why RebelMouse Is the Best Content Marketing Platform

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The Intersection of Design and Development: Where Your Clients Thrive

We started RebelMouse seven years ago knowing that there was a fundamental design flaw in the world of traditional CMSs: Every instance, on every platform, had to be updated independently. It's similar to an era when users had to manage their own Microsoft Exchange Server for email. The costs of managing, maintaining, and iterating on a CMS to keep it awesome and world class is typically a $10 million-a-year endeavor. But even then, these cost-prohibitive CMSs are still behind the times.

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At RebelMouse, we've solved this in a very elegant way. At the core level of our platform, we can natively render different layouts and track the exact differences in performance when comparing a test to your other layouts.

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Create Modular + Reusable Design Patterns on RebelMouse

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Instagram-style E-commerce Features on RebelMouse

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Read our deck here...

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Dynamic Voting: Grow Traffic and Engagement Organically

Help your audience find its voice.

Creating quality content is no longer on marketers alone. We live in a universe of creators who are willing to not only consume content that resonates, but play a role in the creation, promotion, and conversations surrounding it.

Since the start of RebelMouse, we've been on a journey to create dynamic media that is easier for content creators to curate and amplify on social. It's why we've built an online engagement platform centered around the power of communities that thrive naturally in the digital ecosystem.

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Set up success on search with a detailed web schema

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The revival of search has brought with it a maturation of what makes for a solid search engine optimization (SEO) strategy. The algorithm is now savvy about robotically written articles designed to win a specific set of keywords. As Google's search engine has gotten smarter, its web crawler software, casually called the "Googlebot," has also evolved in terms of how it indexes data.

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Program to provide $100 million in cash grants and ad credits for small businesses

Publishers big and small all over the globe are grappling with the financial constraints caused by the COVID-19 pandemic. Trying to find the right brand messaging in this unprecedented time is a balance that none of us have ever faced before.

We've developed a live-blog experience that's designed to maximize your potential on search. Keep your audiences up to date by the second as they turn to you for the latest news, updates, and guidance.

In an effort to help ease the strain on publishers, Facebook has announced a Small Business Grants program for publishers. The social network is offering $100 million in cash grants and ad credits during the crisis. The offer is available for up to 30,000 eligible small businesses across 30 countries.

More information on how to apply for the program is forthcoming. Click here to learn more and sign up for updates. Check out Facebook's COVID-19 Business Resource Hub here.

Live-Blog Feature: Publish Real-Time Updates + Maximize Search Performance

Make sure your audience never misses an update

Many organizations are facing communication challenges after the recent outbreak of COVID-19. With so much information available everywhere, it is harder than ever to control the message of your own audience.

At RebelMouse, we're constantly iterating on our platform to help you make your content as relevant as possible. In the current news environment, staying on top of breaking stories using live blogs is incredibly important.

We've implemented our own version of the live-blog experience that's designed to maximize your potential on search. We power this new functionality using WebSockets, which allows for near-instant updates.

The advantage of creating a live blog using RebelMouse is that we index each live-blog update for search so that you receive SEO credit for every single update. This means if one of your live-blog updates hits on a key search phrase, it can drive a lot of traffic from search. This is superior to the traditional way of doing live updates where it was simply embedded JavaScript loading posts.

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