RebelMouseTalk to Us
Overview: Mailchimp + RebelMouse Integration

One of the strongest methods to grow your readership is through newsletter campaigns. While sometimes metrics like opens and click-through rates can be low, emails are still a great way to target niche audiences to convert them into loyal followers. At RebelMouse, we have a detailed and intuitive integration with Mailchimp's platform. Here's how it works.


Linking and Customizing Sign-up Units for Mailchimp Lists

We have a unique integration with Mailchimp in our Layout & Design tool that makes it easy to plug in a newsletter widget anywhere and then customize it. You can choose which list or group the widget correlates to so that when you start collecting email addresses from sign-ups, they'll end up in the right place in your Mailchimp account.

For Mailchimp Groups or Embedding Custom Mailchimp Sign-up Widgets

You can easily copy Mailchimp newsletter codes for groups and drop them into RebelMouse as custom HTML. The style sheets and CSS needed can be entered as well.

Controlling and Customizing Templates

It's also easy to code your own RebelMouse-friendly template in Mailchimp that uses your site's tags. If you're looking to match the template to an exact RebelMouse post, the template should look something like this:

However, just using RebelMouse tags won't make the final product look completely optimized for Mailchimp. But you can further modify the template using ad tags and Mailchimp's styling tools. You can also populate content with those correct tags by using a daily or weekly newsletter, for example. This is how our example looks:

If you want to customize your daily or weekly newsletter so it looks similar to the template above, follow these steps:

Send the post you want to turn into a template as a campaign draft to Mailchimp. Then, find the post you want to edit in Mailchimp's code editor. It should be sandwiched in between <tr> tags.

Next, edit the image, headline, and description as needed. You can also link out to a post or other content in the same view. Here's how to do it:

Here's a screenshot of the example code in Mailchimp's editor:

Add a "Keep Reading" Feature

You can add a "Keep Reading" button to any Mailchimp template. Here's what it looks like:

To use this feature, add the following code to your template:

{{#has_brief}}{{{brief}}} <a href="{{post_url}}">Keep Reading</a>{{/has_brief}}{{^has_brief}}{{body}}{{/has_brief}}

Here's a description of the parameters:

has_brief

True if the post has a brief parameter filled (used to determine the "Keep Reading").

brief

Brief parameter (used to show the first part of "Keep Reading").

Sending a Campaign as a Post

Any article on RebelMouse can easily become a newsletter campaign. You can launch a newsletter right from Entry Editor, and then choose the Mailchimp list, group, or template you want to use.

Here's how it works:

Turn Native, Sponsored Stories Into an Automated Weekly Newsletter

RebelMouse has a dashboard that you can use to configure key newsletter preferences, including any daily or weekly newsletters you may have scheduled through Mailchimp.

Here is a step-by-step tutorial of how to set it up:

Set your newsletter settings in the newsletter dashboard, and make sure to uncheck the field labeled "Send this campaign automatically" for a daily/weekly newsletter so it will be sent as a draft. Make sure you take into account that the send time you choose will be reflected in Mailchimp as well.

In Mailchimp, click on the Campaigns tab, and then click on Draft:

Open your campaign draft in edit mode, and then fill in all the necessary fields, such as sender, subject line, etc.

To add a new sponsored post, you need to find the HTML version of the post (or posts) you're using in the newsletter. This code should be in between <tr></tr> tags. Once located, copy the HTML and paste it where you want to add it in the newsletter:

Now you can begin editing the headline, links, and images of the post's HTML:

Here is how to edit the post link out:

Here's how you can change the image:

And this is how the image looks after you save it:

Here's how to edit the post's headline:

If you want to delete a post, simply delete the HTML version. When your template is ready, you can schedule it for a later date and time or send it right away via Mailchimp.

The same header and footer for your Mailchimp campaigns will automatically carry over as well, which typically includes your social links. If you have any questions about this integration, please contact your account manager.

What Is RebelMouse?
Request a Proposal
The Most Secure CMS of 2022
Featured

The Most Secure CMS of 2022

Why RebelMouse Is the Most Secure CMS on the Web

Delivering a secure, high-performing environment with extreme reliability is essential to all of our clients at RebelMouse. We only use industry-leading, reliable approaches to host our infrastructure. This ensures maximum stability and security for all of our clients’ data. Here are just some of the reasons we’re able to maintain a hard-bodied product that’s flexible, too.

Keep reading...Show less
subscription model for publishers
Content Strategy

In 2022, Publishers Take Back Control With Subscription Success

Users are ready to pay for content that delivers

The Rise of the Mature User

It's been a long and winding path, but in 2022 the subscription model continues its upward trajectory as a top revenue strategy for publishers of all sizes. The tug of war between platforms and publishers reached its peak in the last few years of the previous decade, leaving users desperate for a modern user experience that's clear of any clutter from the duopoly that is Google and Facebook. This is why intelligent paywall models are a top choice for users looking to consume content right from the source. When done correctly, the strategy can work for any type of media. The New York Times, a frequent showpiece example of the power of paywalls, is constantly reporting record-busting subscription numbers, with 7.6 million digital subscriptions in 2021.

And it all makes perfect sense. The subscription model eliminates the middleman — such as the platforms — so readers get the experience and content they want, and publishers get the cash they need.

Keep reading...Show less
Interested in a Free Website Health Check?Check Your
Website's Health
Get Your Free Analysis Now