Overview: Mailchimp + RebelMouse Integration

One of the strongest methods to grow your readership is through newsletter campaigns. While sometimes metrics like opens and click-through rates can be low, emails are still a great way to target niche audiences to convert them into loyal followers. At RebelMouse, we have a detailed and intuitive integration with Mailchimp's platform. Here's how it works.


Linking and Customizing Sign-up Units for Mailchimp Lists

We have a unique integration with Mailchimp in our Layout & Design tool that makes it easy to plug in a newsletter widget anywhere and then customize it. You can choose which list or group the widget correlates to so that when you start collecting email addresses from sign-ups, they'll end up in the right place in your Mailchimp account.

For Mailchimp Groups or Embedding Custom Mailchimp Sign-up Widgets

You can easily copy Mailchimp newsletter codes for groups and drop them into RebelMouse as custom HTML. The style sheets and CSS needed can be entered as well.

Controlling and Customizing Templates

It's also easy to code your own RebelMouse-friendly template in Mailchimp that uses your site's tags. If you're looking to match the template to an exact RebelMouse post, the template should look something like this:

However, just using RebelMouse tags won't make the final product look completely optimized for Mailchimp. But you can further modify the template using ad tags and Mailchimp's styling tools. You can also populate content with those correct tags by using a daily or weekly newsletter, for example. This is how our example looks:

If you want to customize your daily or weekly newsletter so it looks similar to the template above, follow these steps:

Send the post you want to turn into a template as a campaign draft to Mailchimp. Then, find the post you want to edit in Mailchimp's code editor. It should be sandwiched in between <tr> tags.

Next, edit the image, headline, and description as needed. You can also link out to a post or other content in the same view. Here's how to do it:

Here's a screenshot of the example code in Mailchimp's editor:

Sending a Campaign as a Post

Any article on RebelMouse can easily become a newsletter campaign. You can launch a newsletter right from Entry Editor, and then choose the Mailchimp list, group, or template you want to use.

Here's how it works:

Turn Native, Sponsored Stories Into an Automated Weekly Newsletter

RebelMouse has a dashboard that you can use to configure key newsletter preferences, including any daily or weekly newsletters you may have scheduled through Mailchimp.

Here is a step-by-step tutorial of how to set it up:

Set your newsletter settings in the newsletter dashboard, and make sure to uncheck the field labeled "Send this campaign automatically" for a daily/weekly newsletter so it will be sent as a draft. Make sure you take into account that the send time you choose will be reflected in Mailchimp as well.

In Mailchimp, click on the Campaigns tab, and then click on Draft:

Open your campaign draft in edit mode, and then fill in all the necessary fields, such as sender, subject line, etc.

To add a new sponsored post, you need to find the HTML version of the post (or posts) you're using in the newsletter. This code should be in between <tr></tr> tags. Once located, copy the HTML and paste it where you want to add it in the newsletter:

Now you can begin editing the headline, links, and images of the post's HTML:

Here is how to edit the post link out:

Here's how you can change the image:

And this is how the image looks after you save it:

Here's how to edit the post's headline:

If you want to delete a post, simply delete the HTML version. When your template is ready, you can schedule it for a later date and time or send it right away via Mailchimp.

The same header and footer for your Mailchimp campaigns will automatically carry over as well, which typically includes your social links. If you have any questions about this integration, please contact your account manager.

Why RebelMouse Is the Best Content Marketing Platform

RebelMouse is a unique platform and company. The company was founded on the vision that media companies would need an always-modern solution to thrive in the new connected internet, and that brands would have to behave like new media companies and use the same platforms.

Keep reading... Show less

Why Premium Creative Agencies and CTOs Choose to Develop on RebelMouse vs. WordPress and Drupal

The Intersection of Design and Development: Where Your Clients Thrive

We started RebelMouse seven years ago knowing that there was a fundamental design flaw in the world of traditional CMSs: Every instance, on every platform, had to be updated independently. It's similar to an era when users had to manage their own Microsoft Exchange Server for email. The costs of managing, maintaining, and iterating on a CMS to keep it awesome and world class is typically a $10 million-a-year endeavor. But even then, these cost-prohibitive CMSs are still behind the times.

Keep reading... Show less

Native Multivariate Testing at Scale With RebelMouse

What Differentiates Our Approach

There are many popular tools that allow you to perform experiments and A/B tests on your users — primarily Google Chrome Experiments and Optimizely. But all of these solutions are JavaScript additions to your web page that sidestep the problem of old, outdated, and clumsy CMSs. These solutions work by calling on a third-party JavaScript library that rewrites a page after it's rendered. This approach adds extra page weight and creates strange user experiences due to having to wait for everything to load and be rewritten on the fly.

At RebelMouse, we've solved this in a very elegant way. At the core level of our platform, we can natively render different layouts and track the exact differences in performance when comparing a test to your other layouts.

Keep reading... Show less

Modern E-Commerce: Blur the Line Between Content and Design

Create Modular + Reusable Design Patterns on RebelMouse

Content saturation is an industry-wide problem, and the e-commerce space is no exception given that it's filled with big brands, small Etsy stores, and everyone in between all fighting for similar audiences. The best way to fight this symptom is to understand your audience and provide them with what they want.

Keep reading... Show less

Instagram-style E-commerce Features on RebelMouse

Revolutionizing E-commerce on RebelMouse

Whether you're a brand with a blog or a media company with a site, driving purchasing behavior and building an audience that uses your content to find things they love to buy is vital. We're very proud to have built out the same functionality that everyone is now used to on Instagram, with layovers on images that lead to products with attribution.

Keep reading... Show less

Building Premium Communities and User Journeys on RebelMouse

RebelMouse is much more than just a replacement for a traditional CMS. Our platform is a tremendous community-building experience. Today's social ecosystem has given us a seemingly limitless number of premium creators who understand how to create gorgeous and relevant content that drives the growth of their own audiences. These creators and influencers are either experts in certain topics, or heavily engaged in targeted content that drives their interests. They're not only consuming the content they're passionate about, but they're contributing to the conversation, too. The new role of the editor is not just to cover the most important topics and people around their expertise, but also to invite those preferred influencers into their community and get them to participate in creating premium content.

Read our deck here...

Keep reading... Show less

Dynamic Voting: Grow Traffic and Engagement Organically

Help your audience find its voice.

Creating quality content is no longer on marketers alone. We live in a universe of creators who are willing to not only consume content that resonates, but play a role in the creation, promotion, and conversations surrounding it.

Since the start of RebelMouse, we've been on a journey to create dynamic media that is easier for content creators to curate and amplify on social. It's why we've built an online engagement platform centered around the power of communities that thrive naturally in the digital ecosystem.

Keep reading... Show less

How to Monetize Your Website in Today’s Publishing Environment

In order to define distributive publishing, we have to ask the following question: If you have quality content, but nobody sees it, does it even exist? The answer is no, because your content needs to be supported in a way that lets it move seamlessly across all channels, especially site, search, and social. But let's take this question a step further: If you can't monetize your content to generate the support it needs, how do you create quality content in the first place?

Keep reading... Show less

Trigger New Pageviews With “Keep Reading” Feature

RebelMouse supports an infinite scroll feed of content that is mobile-friendly by using expandable posts. Your users can read the beginning of your article that is "before the jump," but instead of jumping to a new page, the story expands upon click to show the rest of the post. We do this with our "Keep Reading" functionality:

Keep reading... Show less

RebelMouse Outperforms Every Other CMS. Here’s the Data to Prove It.

Our Core Web Vitals drastically outpace every competitor, and we have the receipts

In an effort to build user retention and increase conversions, publishers are making a common mistake. They're adding more features to their websites, including ad placements, but losing sight of the main revenue driver: user experience.

The key to unlocking user retention lies completely in site performance. Currently, publishers are trying to build optimized websites that translate easily across devices and platforms, but fail to deliver an experience that checks all their boxes and prioritizes their readers. It takes less than a second of delayed load time to turn away a user. This is why Google has made page speed a top ranking factor on search, and shepherded the entire open web's newfound prioritization on site performance.

Game Changer: Google's Core Web Vitals Announcement

Google cemented its seriousness about page experience with the announcement of its Core Web Vitals measurements in Google Search Console. Core Web Vitals are three specific metrics that Google uses to determine a site's overall usability. While these data points will evolve over time, the 2020 version of vitals consists of three specific metrics:

Largest Contentful Paint (LCP): A website's LCP is the time it takes to load the main content on a page. Google wants LCP to happen within 2.5 seconds of when a page first starts loading.

First Input Delay (FID): This metric quantifies a user's experience when trying to interact with unresponsive pages. This usually occurs between First Meaningful Paint (FMP) and Time to Interactive (TTI) (more on what these two mean below). You want your FID score to be low to prove the usability of your site. According to Google, pages should haven an FID of less than 100 milliseconds.

Cumulative Layout Shift Score (CLS): CLS determines how often your users experience unexpected layout shifts or changes on a page. To ensure visual stability, you want your CLS score to be low. Google wants pages to maintain a CLS score of less than 0.1.

From Google.

Google says Core Web Vitals scores will be considered across every page, and will be a ranking factor in its Top Stories feature. While relevant quality content will always be the most important, the page experience ranking is now a make-or-break metric for your site's survival.

"A good page experience doesn't override having great, relevant content. However, in cases where there are multiple pages that have similar content, page experience becomes much more important for visibility in Search." —From Google's page experience announcement, May 2020

Core Web Vitals will determine every site's performance score. You can see your site's Core Web Vitals specifically via Google Search Console, but your website's overall page performance is measured using Google's PageSpeed Insights and Lighthouse tools.

At RebelMouse, we guarantee a performance score of 90 or higher via PageSpeed Insights. To do this, we've built out a platform infrastructure that exceeds industry standards on Google's key metrics, particularly its Core Web Vitals, outperforming most industry leaders.

You can read more about how we've mastered Google's KPIs here. But the truth is in the data. Below is table that provides a snapshot into how RebelMouse-powered sites score:

And here's what the scores look like for some of the biggest sites on the open web:

As you can see, there's a lot of data Google takes into account even outside of Core Web Vitals. Here's a quick summary of the other important metrics that Google trusts to measure page performance:

First Contentful Paint (FCP): This metric measures the time from click to the time when a user's browser renders the first bit of content from the Document Object Model (DOM), which is your site's HTML structure. According to Google, this is an important milestone for your readers because it provides signals that your page is loading.

First Meaningful Paint (FMP): This is the amount of time it takes the most important content, what Google calls "hero elements," to load on site. Hero elements are different for every site, but should be intuitive based on your content. This metric helps determine your site's usability.

Time to Interactive (TTI): This is the most important metric to keep an eye on. This is when the site is fully rendered and ready for user action. This is a critical point when slow load time can occur, usually because JavaScript or other complex content hasn't fully rendered. So, in short, think of TTI as how long it takes for your site to load in its entirety.

Total Blocking Time (TBT): TBT measures a page's load responsiveness to quantify how long a page is non-interactive prior to becoming interactive. You want your site to have a low TBT to maintain its usability.

Speed Index (SI): SI is the measurement of how quickly the contents of a page are populated. You want your speed index score to be as low as possible.

Creating quality content is only half the battle in 2020, and publishers are already burdened with the around-the-clock task of creating content that resonates. This is why quality content must be supported by modern technology that can keep up with the speed of the web. RebelMouse provides publishers with a CMS that supports the new content lifecycle with an editorial suite designed for reach on site, search, and social.

Click here to read more about our modern approach to web performance. If you want to make performance a priority, request a proposal today. We can easily transform your site into one of the fastest on the web, giving you increased user retention and better conversion rates than ever before.

Subscribe to Our Newsletter