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Building the Biggest New Media Properties of Our Times

RebelMouse has a unique and ever-growing advantage through the mix of technology we've built, the amount of sites we power, and the relationships we have with our clients. We built off the founding team's knowledge — from their experience of building HuffPost — to create something truly exciting. Two of the most exciting new media breakout hits — The Dodo and Axios — were built by RebelMouse when they were just ideas. The Dodo now has their claim to fame with one of the most popular videos on Facebook ever, and every month brings in billions of Facebook views. Axios, launched only in January of this year, has become a traffic monster — racking up 80M+ page views a month. Now we've taken on Odyssey Online, and have grown it by 4M new users in the first 45 days alone.

We're not just a technology company, and we're not just a design agency either. We don't only do strategy work by offering advice. We build alongside you — the concepts, ideas, and cultures that can break out to be huge media hits.


It's hard to survive the complex world of media in 2017. Between juggling Facebook's constant algorithm updates, the fake news epidemic, and the competition for ad dollars, success doesn't come easy.

The media world is ever-evolving, but one thing is abundantly clear: Facebook and Google, the almighty duopoly, have a firm grip on digital ad revenue. While successful media companies and brands struggle to meet revenue goals, the platforms are reaching new heights. As the state of digital media continues to puzzle publishers in 2017, it can be hard to strategize with all the changes and updates these mega platforms throw our way.

We often see media companies frantically trying to adopt a new strategy to monetize without knowing how to successfully execute. Case in point: The great pivot to video, which was really more like a pivot to ad-backed digital media, caused editorial teams to take drastic measures prematurely.

Some media properties are seeing reach and traffic plummet, while others — like Axios — continue to flourish. But it's not luck. Axios and other powerful new media darlings understand that to be successful, you have to adapt and find a strategy that works in the age of social. This means creating a platform that will propel you into the future, and having a partner that can help navigate the acceleration of history.

RebelMouse is that platform and partner.

Our centralized, social CMS was born in the age of social. We're constantly updating, iterating, and helping properties grow at mind-boggling rates. We're experts in content and distribution, and can help you create a sustainable business built with social growth and loyal, lasting communities.

It's how we built the biggest pop culture hits of our time. You can see this clearly with The Dodo, Axios, and the continual growth of Odyssey Online.

Building Massive, Unprecedented Reach: The Dodo

The Dodo revolutionized (and even normalized) the way we share and obsess over animals. You're guaranteed to find a much-needed dose of cuteness scrolling through your Facebook News Feed at any given hour.

And even though tons of media properties look to drive our emotions with animals, few have had the outstanding success that The Dodo has.

Founder Izzie Lerer wanted to create a participatory community platform around animals, so she needed a platform that would make amplifying the social-sharing experience easy to do. RebelMouse provided the foundation for this success.

The Dodo continues to crush it on Facebook with billions of views and shares per month.

Building Loyalty at Scale: How Axios Built on RebelMouse

The Axios founding team had a vision for building a next-generation media site that would not only win in the world of social, but also build real loyalty and a subscriber base.

With some of the best writers in the world, Axios knew that, to be successful, they would need to provide next-generation authoring tools as well as a next-generation front-end experience for their readers. Axios was able to work with RebelMouse to build exactly to the vision the founders had when they set off on their journey.

Axios grew rapidly, skyrocketing to 40M+ page views per month just three months after launch. They're also seeing a bounce rate under 15%.

Odyssey Online Transforms Their Technology for Their Next Wave of Growth

Our powerful, data-driven solution, strategy-level consultation, and personal relationships are bringing in game-changing results. After re-platforming with RebelMouse, Odyssey is seeing serious stats.

Within the first month, Odyssey's new users have increased by over 25% — adding nearly two million new users in total. And their story continues to get stronger.

Add your name to the list of influential new media properties — like The Dodo, Axios, and Odyssey — and join RebelMouse. Even if you can't re-platform today, you can take advantage of strategy services from our experts to help guide you toward a path of growth and revenue.

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Rebel Insights

RebelMouse Q1 2021 Platform Updates

Speed, performance, and Core Web Vitals enhancements

Click here to read our Q2 2021 platform performance updates!

At RebelMouse, we pour our souls into making sure that our platform is always the most modern, high-performance CMS on the market. In fact, we invested over $100,000 worth of hours into our platform in Q1 2021 alone. This has resulted in updates and performance enhancements that publishers would have to pay for on their own to make happen on any other platform, such as WordPress. We're proud to be at a level of scale where we can invest this way into our platform, and we will continue to invest at this rate every quarter moving forward just as we have in the past.

Here are the major updates that we've added to the platform in Q1.

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RebelMouse Clients See Performance Improvement After AMP Optimization
Rebel Insights

RebelMouse Clients See Performance Improvement After AMP Optimization

Performance is a major pillar of our platform, which means we are always making changes — both big and small — to improve page speed. Our focus on fast websites isn't platform specific, either. We want to make sure that users have a top-notch experience however they view your content, and this includes our integration with Google's AMP format.

Our team of traffic-obsessed developers recently implemented some performance optimizations to enhance our platform's integration with AMP, and that has improved the average response time for our clients. This means that users are able to access your AMP pages more quickly, which, in turn, improves your site's traffic from Google.

Here's a breakdown of the changes we've made:

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how to make images seo friendly
Rebel Insights

Keep Search a Priority With SEO-Friendly Image Filenames

There are a lot of factors that go into a successful search engine optimization (SEO) strategy, including performance, structured data, and, of course, choosing the right keyword(s). Our proprietary search technology helps content creators prep every article for success on search. This all-encompassing approach includes the use of SEO-friendly image filenames.

On RebelMouse, if you assign an alt tag to an image in Entry Editor, that alt tag will also become the image's file name. Briefly, alt tags describe images for search engines, and also allow people using screen readers to know what the image is without actually being able to see it. Adding your desired search phase to every alt text field, and in turn every image file name, will reinforce its relevance to Google's crawler, bringing you one step closer to the top of search returns.

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