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Strategy Services from Experts in Growth

At RebelMouse, we talk a lot about being born in the age of social. We went viral in 2012 as being the first content aggregator and the internet's first "social front page."


Our history has brought us success, but also a deep understanding of traffic and how content travels through the expansive social ecosystem. RebelMouse founder and CEO Paul Berry, who built one of the first content superhighways as CTO of Huffington Post, knew there was going to be a need for content to travel seamlessly across platforms. He foresaw that the home page would take on new life during the birth of social, changing publishing and the media landscape forever.

That's how RebelMouse was able to build the two biggest new media companies to date: The Dodo and Axios. We're a robust, iterative CMS that is the #1 platform for indie publishers, but is also built for legacy brands like United Airlines and BlackRock.

Every media property we work with doesn't just get to use our platform. They get a global creative agency of content optimizers, social strategists, and audience builders. We continuously analyze all of our clients' data and performance so we can help guide your strategy toward a path of growth and revenue.

Since we understand the barriers of bureaucracy and the limitations inherent in chains of command, we're now offering our expert strategy services separate from our CMS. Using the site you currently have, we can work together at an hourly rate on the best ways to propel your content toward viral success and meaningful ROI. Our team can help optimize your current product to make sure your content is taking advantage of the full benefits of your platform.

To get started, email strategy@rebelmouse.com. Find out more about the services we offer below.

Content and Distribution Strategy

Organic social traffic isn't dead. Neither is search. We know the latest industry algorithms to make sure your content succeeds organically in these arenas. However, we know that the pay-to-play culture is real, and can help you master cost-effective social spending in parallel. Also, the lost art of content structure is something that's often deprioritized. We'll help you get your media organized.

✓ How to Win Organic on Social

✓ How to Win Organic in SEO

✓ How/When to Use Spend on Social in Hyper-Effective Ways

✓ Content Taxonomy

✓ Site Networks

Product Strategy

Not on RebelMouse yet? We can make sure your content is properly escalated on your current platform. We'll take a lay of the land to root out bugs, correct all issues, and make sure every tool is being used to its full potential. We'll ensure you're leveraging the power of data, and delivering an experience to users that is set up for revenue building.

✓ How to Design Products That Work

✓ User Experience Within Content Experiences

✓ Conversion Strategies and Tactics

✓ Monetization

✓ Debug and Untangle Traffic Problems

Team Organization and Optimization

Do you have the right team? Are they working in the right ways with each other? What's missing and what can be done to make them work better together? Paul Berry has managed small, agile teams for 20 years. Paul's also led teams of 450+ people, and understands how teams can blur roles to make the best product possible. He has deep experience managing, working with, and bringing together the following groups:

✓ Product

✓ Design

✓ UX

✓ Editorial

✓ Sales and Marketing

Why RebelMouse Is the Best Content Marketing Platform

RebelMouse is a unique platform and company. The company was founded on the vision that media companies would need an always-modern solution to thrive in the new connected internet, and that brands would have to behave like new media companies and use the same platforms.

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Why Premium Creative Agencies and CTOs Choose to Develop on RebelMouse vs. WordPress and Drupal

The Intersection of Design and Development: Where Your Clients Thrive

We started RebelMouse seven years ago knowing that there was a fundamental design flaw in the world of traditional CMSs: Every instance, on every platform, had to be updated independently. It's similar to an era when users had to manage their own Microsoft Exchange Server for email. The costs of managing, maintaining, and iterating on a CMS to keep it awesome and world class is typically a $10 million-a-year endeavor. But even then, these cost-prohibitive CMSs are still behind the times.

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Native Multivariate Testing at Scale With RebelMouse

What Differentiates Our Approach

There are many popular tools that allow you to perform experiments and A/B tests on your users — primarily Google Chrome Experiments and Optimizely. But all of these solutions are JavaScript additions to your web page that sidestep the problem of old, outdated, and clumsy CMSs. These solutions work by calling on a third-party JavaScript library that rewrites a page after it's rendered. This approach adds extra page weight and creates strange user experiences due to having to wait for everything to load and be rewritten on the fly.

At RebelMouse, we've solved this in a very elegant way. At the core level of our platform, we can natively render different layouts and track the exact differences in performance when comparing a test to your other layouts.

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Modern E-Commerce: Blur the Line Between Content and Design

Create Modular + Reusable Design Patterns on RebelMouse

Content saturation is an industry-wide problem, and the e-commerce space is no exception given that it's filled with big brands, small Etsy stores, and everyone in between all fighting for similar audiences. The best way to fight this symptom is to understand your audience and provide them with what they want.

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Instagram-style E-commerce Features on RebelMouse

Revolutionizing E-commerce on RebelMouse

Whether you're a brand with a blog or a media company with a site, driving purchasing behavior and building an audience that uses your content to find things they love to buy is vital. We're very proud to have built out the same functionality that everyone is now used to on Instagram, with layovers on images that lead to products with attribution.

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Building Premium Communities and User Journeys on RebelMouse

RebelMouse is much more than just a replacement for a traditional CMS. Our platform is a tremendous community-building experience. Today's social ecosystem has given us a seemingly limitless number of premium creators who understand how to create gorgeous and relevant content that drives the growth of their own audiences. These creators and influencers are either experts in certain topics, or heavily engaged in targeted content that drives their interests. They're not only consuming the content they're passionate about, but they're contributing to the conversation, too. The new role of the editor is not just to cover the most important topics and people around their expertise, but also to invite those preferred influencers into their community and get them to participate in creating premium content.

Read our deck here...

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Dynamic Voting: Grow Traffic and Engagement Organically

Help your audience find its voice.

Creating quality content is no longer on marketers alone. We live in a universe of creators who are willing to not only consume content that resonates, but play a role in the creation, promotion, and conversations surrounding it.

Since the start of RebelMouse, we've been on a journey to create dynamic media that is easier for content creators to curate and amplify on social. It's why we've built an online engagement platform centered around the power of communities that thrive naturally in the digital ecosystem.

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How to Monetize Your Website in Today’s Publishing Environment

In order to define distributive publishing, we have to ask the following question: If you have quality content, but nobody sees it, does it even exist? The answer is no, because your content needs to be supported in a way that lets it move seamlessly across all channels, especially site, search, and social. But let's take this question a step further: If you can't monetize your content to generate the support it needs, how do you create quality content in the first place?

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No More Website Updates: Publish Like It’s the 2020s

These are the next-gen updates you need to stay ahead of the competition

Content creation is still the most powerful engine that propels every publisher forward. But in 2020 and beyond, quality content won't sustain a site on its own. The modern content lifecycle hinges on a number of things working together in unison — including page speed, intelligent SEO, and effective distribution, just to name a few.

However, there's one thing that can throw a wrench in the entire system, and that's platform updates. Whether you're publishing on a common CMS solution like WordPress, using a custom in-house CMS, have access to a dedicated team of developers, or any option in between, platform updates can be both costly and frustrating.

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RebelMouse CEO: Reimagining Diversity “Starts in the Office”

Why women, minorities, and the LGBTQ+ community will restructure workplace norms

Entering a new decade means a new opportunity to change how we approach diversity. In a joint interview alongside Leanne Pittsford of Lesbians Who Tech, RebelMouse founder and CEO Andrea Breanna said that the only way to fight patriarchal dominance is to encourage and nurture more women, minorities, and members of the LGBTQ+ community in the workplace, particularly in tech.

Over half of RebelMouse's employees are women or identify as LGBTQ. Read our full diversity and inclusion report here.

Check out the full video below.

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Google's Publisher Center creates new opportunities for audience growth

Just before the start of the next decade, Google announced an important change to its Google News offering with the launch of Google Publisher Center. The new interface merges Google News Producer and Google News Publisher into one to streamline the partnership process for publishers.

Overall, the change should make it easier for publishers to manage their Google News settings, including updating themes, directing URLs to section pages, and configuring user permissions. Read the full list of features here.

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How to Find Work-Life Balance as a Remote Employee

Tips from our CEO on making the most of an office-free lifestyle

Working from home is becoming increasingly popular, with an estimated 66% of companies now allowing remote work and 16% operating completely office-free. RebelMouse is one of those fully remote companies, and over the years we've mastered how to stay close to each other despite being spread across more than a dozen countries. We believe working remotely is good for both our personal lives and our productivity. Read more about this here.

Still, working free from the shackles of an office environment doesn't mean every day is a dance party in your pajamas from 9 to 5. Working from home comes with its own set of challenges just like any other job.

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