RebelMouse vs. WordPress VIP

After building the product for Huffington Post, and owning the product and engineering groups at AOL after we were acquired, it was clear to me there was a huge gap between what the current CMS offering gave the world and what the world needed. Five years later we are at scale, moving the needle and doing to WordPress what Airbnb did to Craigslist.


Social and Centralized

WordPress, Drupal, and the custom CMS solutions of the world are all independent, non-connected instances that each need to be updated individually. There are over 87 million instances of WordPress alone in the world, and each security upgrade, feature update, and every other single thing has to be updated for each site individually.

By contrast, RebelMouse is a social, centralized platform built to keep up with the speed of the tech giants. Our updates are pushed out to all of our sites at once (and sometimes even multiple times a day) with content creation tools integrated directly into social APIs. We can get clients off of clunky CMSs and into the future in a matter of days. Many of our clients have seen page views and unique visitors grow anywhere from 50–300% literally within the first days of launch.

We iterate with the times and tell you what's changing in the world, how we've reacted to it, and how it's built into the updates you get from the platform. Our creative agency team trains your teams or takes on special projects.

Easy Migrations — the Re-Platform Remastered

We create growth with every re-platform. And it doesn't take months, it takes hours or days. We can suck up a WordPress site, optimize its page speed, the user experience, the balance of ads, and how you monetize. We do it in our sleep now.

We are simply the best in the world at this and have taken it to another level.

You'll grow in SEO, you'll grow in social, you'll grow in return users, you'll grow in the amount your users share, and that will, in turn, grow your total audience.

We can set up test environments you send traffic to and show the dramatic comparison. We create growth.

A Better Experience for Readers — Social UX for Media

Everybody is building media sites wrong. We make it look simple. All the hard technology is at work behind the scenes. For readers, your content shines, is shareable, and your website becomes a rabbit hole that pulls users into more content that creates more sharing.

Better Social Distribution Tools — Cross-Platform Reach

It isn't just about publishing. There's a new content life cycle on the internet that leads to fast organic growth at dramatically lower cost. The key is understanding how to use social to your advantage instead of being lost in the noise. RebelMouse is a contagious media company, and the software turns organic growth into an efficient, repeatable, and scalable process.

Better Authoring Tools

Your writers, editors, creators, and community deserve tools that make them fast and efficient. It's also important that they follow a process that leads to best practices, so that the CMS itself is training your team with every post as they onboard.

Grabbing social content, building listicles and slideshows — RebelMouse makes everything simple, clean, and easy for writers.

Analytics and Management Tools

But it's also important for you to manage your writers, see their performance, enable them to learn from each other, and help them become data driven. RebelMouse analytics provide you with a clear view of who is performing, what posts are working, and where that content is gaining traction.

We also have deep Google Analytics integration, so you can easily add in components, promos, third-party units, and ad units. But most importantly, as they're being added, they are set up in staged environments automatically, and the traffic performance from these tests can be traced back to impact on bounce rate, pages/session, session duration, number of shares, percent of shares per visit, and unique custom goals for your business.

You might have the feeling we could go on a bit longer. We could! This is a passion for us. Come talk to us and let's get growing together.

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How Axios Built on RebelMouse

The Axios founding team is composed of the industry veterans who built Politico and shaped The New York Times. They had a vision for building a next-generation media site that would not only win in the world of social, but would also build real loyalty and a subscriber base.

Industry: News Media
Headquarters: Washington, DC
Website: Axios.com

Axios is a new media company delivering vital, trustworthy news and analysis in the most efficient, illuminating, and shareable ways possible. They offer a mix of original and smartly narrated coverage of media trends, tech, business, and politics with expertise, voice, and smart brevity — on a new and innovative mobile platform.



With some of the best writers in the world, Axios knew that, to be successful, they would need to provide next-generation authoring tools as well as a next-generation front-end experience for their readers.

Project Requirements:

  • Get to launch quickly while still having tremendous depth in technology
  • Build a next-generation media property
  • Empower editors with technology for breaking news
  • Build a CMS that manages and elegantly assembles content into articles
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Azula Sees 398% Facebook Growth in Switch to RebelMouse

At the end of August 2017, Azula switched to RebelMouse, leaving WordPress in their rear-view mirror. Since then, traffic to their site from Facebook has risen 398%.

Wait, what? How can that be? Aren't publishers supposed to be seeing decreases in traffic from the big blue social media machine? Well, in short, a lot of them are. But it's not because Facebook decided to hurt them or tweak publishers into giving them more money. It's because publishers haven't been able to adapt to platform changes fast enough to avoid the natural traffic penalty of falling behind the times.

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United Hurricane Relief Campaign

Background

United Airlines has worked with their customers, employees, and MileagePlus members to launch a CrowdRise fundraising campaign which has already raised a total of more than $2.8 million to support their humanitarian aid and disaster relief partners: Airlink, the American Red Cross, Americares, Operation USA, the Greater Houston Community Foundation, and the Humane Society International. United has also partnered with Chase card services to provide additional bonus miles to members who donate to those organizations, and has agreed to match the $300,000 in relief already raised for both Hurricane Harvey and Irma. So far, United has committed over seven million bonus miles to their customers who have made donations.

RebelMouse powers United's content hub. Together, we were able to quickly make changes and integrations that highlighted and amplified United's efforts. Our creative agency was able to do the design and coding, as well as work with the (fabulous) CrowdRise team to bring the integration together in a matter of hours.

RebelMouse also worked to create a mobile and accessibility compliant data view of the impact on flights from the hurricanes.

Integration Work

The integration was done to highlight the campaign on the front page and build a beautiful landing page for the efforts, including a module that featured the work across the site.

Our design team worked with the engineering team once we understood the data and API options for CrowdRise. We were then able to turn over the idea from design to live in no time at all.

Integrated into the home page:

On the article page, we merged two CrowdRise donation widgets and made it a native, custom-styled integration on the site:

RebelMouse Proactively Reacts

We love working with our clients. We have the DNA of a news team and work on campaigns with the urgency of an organization covering breaking news and events. We cover social, web, and also monetization. We have the full-stack team, from audience development to design and development, to partner with brands and highlight the amazing work your teams are doing.

The Corporate Blog Is the Achilles' Heel of Content Marketing: Fix It

Company blogs have become the Achilles' heel of the content marketing stack. This owned property is key to content marketers being able to spread traffic across different platforms and create loyalty. But while Facebook, Instagram, Google, Snapchat, Twitter, and others are evolving into centralized platforms with massive updates that roll out every quarter, corporate blogs are stuck on an old paradigm.

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Importing to RebelMouse: Technical Guidelines

In order to ingest a client's content into RebelMouse, we must be able to fully parse the site's content. RebelMouse accepts several input formats for content ingestion.

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Summer 2017: 5 Social Trends of the Season

Platforms, users + publishers have a need for speed.

The world of digital has gotten so much more complex. As social bleeds into sites and vice versa, the ecosystem between digital and real life has become even more intertwined. It's even impacting elections.

If there had to be one word to summarize this summer on social it would be speed. Platforms are getting better about delivering content in non-intrusive formats that load before you can blink. Websites are also following the trend of usability and personal experience more than ever. Gossip sites that once delivered articles oversaturated with ads now publish on Instant Articles.

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All the Ways We Grew This Summer

Summer 2017 looked good for RebelMouse.

This past January, our founder and CEO, Paul Berry, decided to close the RebelMouse offices in NYC. Since then, we've been more efficient + collaborative than ever before. We've grown as a creative agency, mastering what it is to work as a fully distributed team around the globe.

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What's Next After Facebook

It's always hard to imagine what is next until suddenly it's dramatically obvious.

It is now completely clear. The first phase of the internet confused freedom of speech with code of conduct. Platforms built through the hard work of good people are being used to spread hate across the world at rates we have never seen before. The largest platforms in the world are now completely toxic. And in our decades of enduring this, the toxicity has become normalized. What women endure online — as an important example — is worth sobbing over (and I honestly hope you do).

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3 Players You Need on Your Team Before Re-Platforming

Getting your content, technology, product, and traffic right is mission critical for any business today. But you especially need to be sure that you have the right team in place to manage changes and make the most of them when you decide it's time to re-platform your site. Here are the three pivotal players you want on your side:

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