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Stay on Top of Data With Google AMP Linkers

Google Accelerated Mobile Pages (AMP) has a new feature called AMP Linker, which helps keep user sessions in sync.

It works by appending outgoing links from the AMP cache with parameters such as AMP Client ID in a URL parameter. On the receiving side, your analytics provider consumes the parameter and records it as a first-party cookie.


Here's a URL example:

https://destination.com/checkout?_foo=1*19eaxqc*bar*V2dj…eHZKYg

As users demand better privacy controls, browser vendors have started responding with defaults that partition cookies. This means that traditional approaches of relying on third-party cookies for measurement won't work moving forward.

AMP articles are often served from an AMP Cache, and the ability to maintain a session by using a third-party cookie allows publishers to remember user settings and preferences even when users move between the AMP cache domain and the publisher's domain.

Whitelist the Domains You Link To

Domains that you link out to need to be whitelisted to get a parameter to track the journey. Click here to learn more.

For the time being, you will need our help to add these whitelisted domains to the back end of RebelMouse. Then, our team will create a JSON string that looks like the following:

{
  "googleanalyticsRM":{
    "enabled":true,
    "destinationDomains":[
      "example.com"
    ],
    "proxyOnly":false
  }
}

So please email support@rebelmouse.com with the list of domains you want to use with AMP Linker, and our developer team will configure your site's settings for you.

Web Analytics Vendors That We Support

  • Adobe Analytics
  • Chartbeat
  • Comscore
  • Google Analytics
  • Nielsen
  • Omniture
  • RebelMouse Native Stats

Please reach out to support@rebelmouse.com with any other questions you may have.

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