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Twitter has officially shifted to Google's AMP format on its mobile app for both iOS and Android, eliminating the platform's previous, slower mobile viewing pages.

At the Google I/O conference in May 2017, representatives announced that Google AMP pages load twice as fast as traditional links from Google search. It was also during that conference when Twitter officials announced that they planned to make the switch to AMP for their native app. Now that the rollout is underway, publishers are already experiencing the boost.


Relay Media, a strictly AMP-based platform, reports that since the switch to AMP, sessions have spiked from 4% in December 2016 to 20% in June 2017. They also found that since the shift to AMP, 10–15% of their AMP visits are not sourced from Google search, but rather from platforms like Twitter.

The dramatic shift to a faster-loading experience means that publishers who aren't publishing on AMP are missing out on vital traffic. If your brand or media company can't iterate on AMP pages to learn how to effectively send traffic to your full site, you are increasingly crippled.

Publish on AMP, Now

Google's AMP format is key to maximizing your SEO on mobile and providing users with a streamlined loading experience. RebelMouse has seamless integration with AMP. The unique RebelMouse Layout & Design tool enables users to update and edit an AMP-specific page format.

From Relay Media http://bit.ly/2ijM8mF

We're more than just a CMS. We're a creative agency, too. This means we not only configure and implement AMP articles for you, but we also provide strategy on how to create meaningful content for the platform and then launch that content for distributive success.

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The Most Secure CMS of 2022
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The Most Secure CMS of 2022

Why RebelMouse Is the Most Secure CMS on the Web

Delivering a secure, high-performing environment with extreme reliability is essential to all of our clients at RebelMouse. We only use industry-leading, reliable approaches to host our infrastructure. This ensures maximum stability and security for all of our clients’ data. Here are just some of the reasons we’re able to maintain a hard-bodied product that’s flexible, too.

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Google Made Major Changes to Its Formula for Page Speed. Here’s What to Do About It in 2022.
Rebel Insights

Google Made Major Changes to Its Formula for Page Speed. Here’s What to Do About It in 2022.

Make sure your site is set up for success in 2022.

In the spring of 2020, Google let the world know that its Core Web Vitals would become the new benchmark for measuring a site's performance in its search results, known as the page experience update. Fast forward to more than a year later in August 2021 when, after much anticipation, Google's page experience update became official.

Since its rollout, developers have felt the impact of how their publishing platforms stack up against the new standard. Important decisions around the architecture of your site can now make or break your site's performance in the eyes of Google.

HTTP Archive, a tracking platform that crawls the web to identify trends and record historical patterns, has revealed how top content management systems (CMS) have weathered the page experience update through the creation of its Core Web Vitals Technology Report. RebelMouse consistently outperforms major CMS platforms on Google's most critical metrics since its rollout and into 2022:

Getting superior scores on Google's performance benchmarks isn't easy, either. The Ahrefs blog analyzed Core Web Vitals data from the Chrome User Experience Report (CrUX), which is data from actual Chrome users, to see how the web stacks up against Core Web Vitals. Their study found that only 33% of sites on the web are passing Core Web Vitals.

data from Ahrefs tracked on a line chart finds that shows only 33% of sites on the web pass Google's Core Web Vitals From Ahrefs.

Luckily, performing well on Core Web Vitals is possible with thoughtful, strategic changes to your site’s codebase. Here's what you need to know and how we can help.

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