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RebelMouse vs. Sitecore

RebelMouse vs. Sitecore

RebelMouse is a cutting-edge CMS and creative agency that teaches media companies and brands how to build content and site experiences for today's dynamic landscape. How does RebelMouse compare to a platform like Sitecore?

Sitecore Focuses on the Funnel, Not Content

Sitecore is a customer experience platform that creates brand sites designed to move audiences through the funnel. But Sitecore built its sizable agency ecosystem by customizing Drupal solutions for brands, so clients still encounter the limitations and pitfalls that come from a traditional CMS: suboptimal site experiences that are extremely stressful and expensive to maintain and update over time. And with content so crucial to driving brand loyalty, Sitecore's suite of products are not modern enough to close the gap as brands fully embrace becoming publishers.

RebelMouse Provides Publishers With an Advantage

RebelMouse, founded by former HuffPost CTO Andrea Breanna, has the expertise, best practices, and modern technology to transform media companies and brands into confident publishers in today's dynamic landscape. Our clients become leaders in content and engagement in their respective categories because we're unique in how we guide content teams to success.

RebelMouse's platform leapfrogs traditional CMS solutions with a centralized, cloud-based model. Every feature update, infrastructure improvement, and security patch is pushed live to all of our clients at once without interruption. We constantly monitor industry giants like Google and Facebook, so our clients are always positioned to maximize organic search and social reach. We optimize for high page speed across mobile and desktop since we know Google heavily penalizes site experiences with poor page speed, as does Facebook, and potential customers are known to quickly abandon slow pages. Our tech is always iterating and automatically updating for our clients, which means investing less money in an all-encompassing solution that fuels more growth.

The Right Platform for Content Teams

RebelMouse makes it easy for cross-functional teams to build and manage publishing environments. Our authoring tools make editorial, audience development, and social teams efficient and savvy, thanks to our proprietary technology that's been engineered to optimize content across platforms. We give marketing and strategy teams digestible data to understand and better tailor content for strategies that drive meaningful traffic. Our design tools appeal to product teams because we make it simple to launch sophisticated new sites, new sections, and new campaigns that are already set up to include your full marketing stack. Plus, content and data are easily shareable across every relevant owned property. And our platform is a developer-friendly solution for engineers to deliver far better results and support to their companies without straining tech resources.

Our Formula for Growth Works

The value of RebelMouse's modern approach is clear once you look at the data. Compare the following Google PageSpeed Insights scores among brand-owned media sites. Keep in mind, we've set 60 as a benchmark score given how Google's own sites and apps perform.

Sitecore sites barely reach the benchmark. These types of scores will hurt brands trying to maximize organic reach and engagement.

The Chicken Wire From Chick-fil-A (on Sitecore)

https://developers.google.com/speed/pagespeed/insights/?url=https%3A%2F%2Fthechickenwire.chick-fil-a.com%2FFood%2F10-chick-fil-a-breakfasts-under-400-calories

San Diego Tourism Authority (on Sitecore)

https://developers.google.com/speed/pagespeed/insights/?url=https%3A%2F%2Fwww.sandiego.org%2Farticles%2F25-fun-free-things-to-do-in-san-diego.aspx

Meanwhile, RebelMouse clients see scores that match or exceed the benchmark.

Dance Magazine

https://developers.google.com/speed/pagespeed/insights/?url=https%3A%2F%2Fwww.dancemagazine.com%2Fblack-dancers-ballet-2649796767.html

Market News

https://developers.google.com/speed/pagespeed/insights/?url=https%3A%2F%2Fmarketnews.com%2Fpolicy%2Fmni-state-of-play-ecb-on-hold-downside-risks-weakening

Brit + Co

https://developers.google.com/speed/pagespeed/insights/?url=https%3A%2F%2Fwww.tomorrowunlocked.com%2Fthe_nomads

More importantly, our clients tend to see growth across all key metrics once they make the move to RebelMouse.

This client is an established brand that enjoys huge organic reach. Contests and content expansion led to organic growth on all platforms and deeper engagement with customers.

This client is an SEO and e-commerce case study in using our tools to effectively capture key phrases that drive purchases from users. They have had a phenomenal year.

We're excited that we've nailed a product that delivers such an enormous advantage for teams. The need for content, along with budgets, will only continue to grow, so it's important to choose the best tools that make it easy to maintain a successful, sustainable content strategy at a lower cost.

And RebelMouse is flexible, so we can either plug into your current Sitecore environment or power a standalone content experience.

If you're a developer, definitely get in touch with us. We're opening up RebelMouse to a larger ecosystem of developers so you can give more with RebelMouse.

No matter how you choose to work with us, you'll always get the right technology and approach that keep teams innovative, efficient, and happy in a cost-effective way. Request a proposal today to learn more about how we can best work together.

Why RebelMouse Is the Best Content Marketing Platform

RebelMouse is a unique platform and company. The company was founded on the vision that media companies would need an always-modern solution to thrive in the new connected internet, and that brands would have to behave like new media companies and use the same platforms.

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Why Premium Creative Agencies and CTOs Choose to Develop on RebelMouse vs. WordPress and Drupal

The Intersection of Design and Development: Where Your Clients Thrive

We started RebelMouse seven years ago knowing that there was a fundamental design flaw in the world of traditional CMSs: Every instance, on every platform, had to be updated independently. It's similar to an era when users had to manage their own Microsoft Exchange Server for email. The costs of managing, maintaining, and iterating on a CMS to keep it awesome and world class is typically a $10 million-a-year endeavor. But even then, these cost-prohibitive CMSs are still behind the times.

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Native Multivariate Testing at Scale With RebelMouse

What Differentiates Our Approach

There are many popular tools that allow you to perform experiments and A/B tests on your users — primarily Google Chrome Experiments and Optimizely. But all of these solutions are JavaScript additions to your web page that sidestep the problem of old, outdated, and clumsy CMSs. These solutions work by calling on a third-party JavaScript library that rewrites a page after it's rendered. This approach adds extra page weight and creates strange user experiences due to having to wait for everything to load and be rewritten on the fly.

At RebelMouse, we've solved this in a very elegant way. At the core level of our platform, we can natively render different layouts and track the exact differences in performance when comparing a test to your other layouts.

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Modern E-Commerce: Blur the Line Between Content and Design

Create Modular + Reusable Design Patterns on RebelMouse

Content saturation is an industry-wide problem, and the e-commerce space is no exception given that it's filled with big brands, small Etsy stores, and everyone in between all fighting for similar audiences. The best way to fight this symptom is to understand your audience and provide them with what they want.

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Instagram-style E-commerce Features on RebelMouse

Revolutionizing e-commerce on RebelMouse

Whether you're a brand with a blog or a media company with a site, driving purchasing behavior and building an audience that uses your content to find things they love to buy is vital. We're very proud to have built out the same functionality that everyone is now used to on Instagram, with layovers on images that lead to products with attribution.

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Building Premium Communities and User Journeys on RebelMouse

RebelMouse is much more than just a replacement for a traditional CMS. Our platform is a tremendous community-building experience. Today's social ecosystem has given us a seemingly limitless number of premium creators who understand how to create gorgeous and relevant content that drives the growth of their own audiences. These creators and influencers are either experts in certain topics, or heavily engaged in targeted content that drives their interests. They're not only consuming the content they're passionate about, but they're contributing to the conversation, too. The new role of the editor is not just to cover the most important topics and people around their expertise, but also to invite those preferred influencers into their community and get them to participate in creating premium content.

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Dynamic Voting: Grow Traffic and Engagement Organically

Help your audience find its voice.

Creating quality content is no longer on marketers alone. We live in a universe of creators who are willing to not only consume content that resonates, but play a role in the creation, promotion, and conversations surrounding it.

Since the start of RebelMouse, we've been on a journey to create dynamic media that is easier for content creators to curate and amplify on social. It's why we've built an online engagement platform centered around the power of communities that thrive naturally in the digital ecosystem.

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How to Monetize Your Website in Today’s Publishing Environment

In order to define distributive publishing, we have to ask the following question: If you have quality content, but nobody sees it, does it even exist? The answer is no, because your content needs to be supported in a way that lets it move seamlessly across all channels, especially site, search, and social. But let's take this question a step further: If you can't monetize your content to generate the support it needs, how do you create quality content in the first place?

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RebelMouse Q3 2021 Platform Performance Updates

For many publishers and brands, Q3 2021 was about recovering web traffic lost to Google's page experience signals update that was rolled out over the summer. For us, the quarter was about continuing our success of delivering excellent Core Web Vitals metrics across our site network with platform performance updates both big and small.

As a globally distributed team, it's important for us to remain transparent about how we're able to power some of the best-performing sites on the open web. And while we're already looking forward to closing out the year stronger than ever before, here's a detailed look back at our accomplishments in Q3 2021.

We invested 1,946 hours into our platform in Q3 2021 alone, and all of the sites on our platform benefited from the work in various ways. Here are the key areas that we focused on:

  • 184 hours were spent on delivering new features
  • 1,010 hours were spent on improving existing features
  • 752 hours were spent on performance and infrastructure updates
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RebelMouse Clients See Performance Improvement After AMP Optimization

Performance is a major pillar of our platform, which means we are always making changes — both big and small — to improve page speed. Our focus on fast websites isn't platform specific, either. We want to make sure that users have a top-notch experience however they view your content, and this includes our integration with Google's AMP format.

Our team of traffic-obsessed developers recently implemented some performance optimizations to enhance our platform's integration with AMP, and that has improved the average response time for our clients. This means that users are able to access your AMP pages more quickly, which, in turn, improves your site's traffic from Google.

Here's a breakdown of the changes we've made:

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Keep Search a Priority With SEO-Friendly Image Filenames

There are a lot of factors that go into a successful search engine optimization (SEO) strategy, including performance, structured data, and, of course, choosing the right keyword(s). Our proprietary search technology helps content creators prep every article for success on search. This all-encompassing approach includes the use of SEO-friendly image filenames.

On RebelMouse, if you assign an alt tag to an image in Entry Editor, that alt tag will also become the image's file name. Briefly, alt tags describe images for search engines, and also allow people using screen readers to know what the image is without actually being able to see it. Adding your desired search phase to every alt text field, and in turn every image file name, will reinforce its relevance to Google's crawler, bringing you one step closer to the top of search returns.

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