RebelMouse Talk to Us
Boost Your Performance With RebelMouse’s New AMP-Rendering Engine

Using React + Node, AMP-powered sites provide a next-level user experience

RebelMouse is proud to announce a new rendering engine driven by Google's lightning-fast AMP format. In our relentless pursuit of world-class site performance, our team of developers put together a faster experience for our clients that includes a more cohesive codebase, quicker development output, and increased reliability and overall performance.

To do this, we used React and Node — JavaScript languages that appeal to a broad pool of developers. The same code can run on both servers and browsers, and allows us to leverage modern front end optimization tools.

Here's a quick rundown of what React, AMP, and Node are, and how RebelMouse has used them to create an AMP-focused front end experience that's fit for the next decade of publishing.


React is a JavaScript library for building user interfaces. It's maintained by Facebook and a community of individual developers and companies. React can be used as a codebase in the development of single-page and/or mobile applications. It's optimal for fetching rapidly changing data that needs to be recorded.

Accelerated Mobile Pages (AMP) is a web component framework and a website publishing technology developed by Google, created to pioneer "a user-first format for web content."

Node.js is an open-source, cross-platform, JavaScript runtime environment that executes JavaScript code outside of a browser.

We've worked with these technologies for years, but now we're excited to release a purpose-built renderer to get the most out of AMP experiences. Here's what this latest upgrade brings:

  • Performance Boost: Since it's faster, your AMP scores improve, which gives you an additional boost in Google's algorithm, as well as on Twitter.
  • Streamlined Workflow: We destructured our app into smaller React components. This upgrade makes it easier to test all parts of the app for further optimization.
  • One Codebase: Both the back and front end have the same code, which reduces code duplication and clutter.
  • Battle-Tested Tools: Webpack's top-notch bundling optimizations are specialized development tools that enhance the front end, which includes hot reloading of code at runtime.
  • Completely Reinvented CSS/Style Injection: There are no longer inline styles. We've also perfected the output optimizations and reduced duplication.
  • New Middleware Service (XML-to-JSX): We now process and cache data from our Layout & Design tool into digestible code on the fly. This includes boosting the computational performance of A/B tests.
  • Re-Engineered Post Content Data: By creating a Post Object Model (POM), we've increased the reliability of post composition functions, which greatly improves performance.
  • Ads Injection 2.0: The order of your ads is now much faster, with outstanding insertion precision.

Take a look at how our new AMP-rendering engine can improve your site's performance. Here's an article page's performance results using Google's PageSpeed Insights tool without our new engine in place:

And here's the same article page being tested with our new engine in place:

If you have any questions about how we now render Google's AMP format, email support@rebelmouse.com or talk to your account manager today.

Interested in a Free Website Health Check?Check Your
Website's Health
Get Your Free Analysis Now
People on a train station
Rebel Insights

RebelMouse Q1 2021 Platform Updates

Speed, performance, and Core Web Vitals enhancements

Click here to read our Q2 2021 platform performance updates!

At RebelMouse, we pour our souls into making sure that our platform is always the most modern, high-performance CMS on the market. In fact, we invested over $100,000 worth of hours into our platform in Q1 2021 alone. This has resulted in updates and performance enhancements that publishers would have to pay for on their own to make happen on any other platform, such as WordPress. We're proud to be at a level of scale where we can invest this way into our platform, and we will continue to invest at this rate every quarter moving forward just as we have in the past.

Here are the major updates that we've added to the platform in Q1.

Keep reading... Show less
Build on a Better PlatformReady to See More?
Request a Proposal
how to set up google publisher center
Rebel Insights

A Guide to Google's Publisher Center

May 2022 Update: Looking to set up Publisher Center?

Navigating critical tools for your organization on your own can be treacherous. RebelMouse has built a platform infrastructure that exceeds the digital publishing industry’s standards, while simultaneously cracking the code on Google's algorithm puzzles. Our platform is designed from the ground up to empower users of every skill level to build sites that perform well against Google’s Core Web Vitals, which means better organic reach, search returns, and visibility. In fact, Google recently featured RebelMouse on its web.dev blog to highlight how our performance optimizations nurture user loyalty and engagement. We provide the tools and information that unlock sustainable growth and revenue, and we outperform other industry leaders on site, search, and social. Let's start working together.

In late 2019, Google merged Google News Producer and Google News Publisher Center into a single tool. Officially called Publisher Center, Google has created an enhanced user experience and expanded set of functionalities that easily allow any publisher to manage content across multiple properties on Google News.

One of the many great new features Publisher Center offers is the ability to manage multiple sites simultaneously under one organization, as well as the ability to switch between more than one organization.

This makes managing many sites across multiple organizations a snap.

Keep reading... Show less
RebelMouse Q1 2022 Platform Performance Updates
Rebel Insights

RebelMouse Q1 2022 Platform Performance Updates

Click here to read our Q4 2021 platform performance updates.

Click here to read our Q3 2021 platform performance updates.

Click here to read our Q2 2021 platform performance updates.

Click here to read our Q1 2021 platform performance updates.

RebelMouse started 2022 off strong with a continued commitment to site performance, particularly Google’s Core Web Vitals, that makes the sites within our network the fastest on the open web. In fact, our commitment to high performance was recognized by Google. We analyzed the audience behavior of a number of sites we power, both before and after we optimized for high performance scores on Core Web Vitals. On every site we analyzed, there was a significant boost in loyalty and engagement metrics. Click here to read the full case study on Google’s web.dev blog.

Here’s a bit more of what we’ve been up to since the start of the year:

Keep reading... Show less
Build on a Better PlatformReady to See More?
Request a Proposal