RebelMouse Talk to Us
How We’re Making Sites Faster in 2021

A look into some of our latest performance upgrades

Content deliverability is what will define a successful publisher in 2021. After the tumultuous year that was 2020, audiences will only tolerate quality content, and they will only consume it on a site that provides a next-level experience.

With users in mind, Google continued on its trajectory of prioritizing user experience in 2020. Six months after announcing Core Web Vitals in May, Google said its page experience signals will officially roll out and begin impacting search rankings in May 2021. The page experience signals include Google's Core Web Vitals and existing search signals. Together, these will determine a website's page experience and overall site performance. Click here to learn more.


Page experience signals will drastically impact every site's search engine optimization strategy. At RebelMouse, we've been preparing for these types of changes for years. Here are just some of the platform updates that we've launched to help your site meet Google's latest standards.

Optimizations for Cumulative Layout Shift (CLS) and Largest Contentful Paint (LCP)

Google's prioritized three metrics, grouped together as Core Web Vitals, that can be tracked and evaluated specifically using Google Search Console. These metrics include Cumulative Layout Shift (CLS), Largest Contentful Paint (LCP), and First Input Delay (FID). Click here for a full breakdown of what each one of these metrics mean.

Since Google's page experience signals could make or break your search strategy in 2021, we've been making upgrades to ensure that your site scores high against Core Web Vitals' measurements, particularly CLS and LCP. Here's what's new:

  • Compressed Images: RebelMouse already uses state-of-the-art, next-generation image management solutions. Because of this, we were able to upgrade our platform to support progressive image loading. This means that images on your site load instantaneously with a lower resolution that progressively improves as the page loads completely.
    • There is no change in human-perceived image quality, and we're able to shave 15–30% from an image's file size.
    • Lead media images are now a fixed size.
    • The change to compressed images are platform wide and will require no additional work from you.

Lazy-Loading Font Improvements

Throughout the year, we've analyzed different ways to move the needle on Largest Contentful Paint (LCP). In many cases, we've found that site slowdowns were caused by custom fonts. The fastest fonts are Google Fonts, but they can slow sites down, too.

We've figured out an approach that makes it simple to lazy load all of the fonts that aren't used in the first view of a screen. This has resulted in a drastic improvement for our clients that were losing 10–30 performance points on complicated font integrations.

  • This upgrade requires some updates to be done on your site using our Layout & Design Tool.
  • This upgrade has the potential to improve LCP scores significantly for all sites using custom fonts.

Click here to read how it works.

Deferred Lazy Script and Style Elevation

This update will be released in two phases, and will help improve LCP scores significantly. The first phase will require explicitly moving elements to a new priority level in our Layout & Design Tool. After testing that this change doesn't cause any unexpected issues with different JavaScript libraries, we plan to roll this out to the full platform so that it's enabled by default.

Reordered Document Object Model (DOM)

The Document Object Model (DOM) is your site's HTML in a tree-like structure. Recently, we optimized our front-end code to continue to have a smaller codebase that loads site elements only when needed. This pushes lots of functionality to the bottom of the DOM tree. This change should help significantly improve LCP, Time to Interactive (TTI), and overall page performance scores.

If you have any questions about these site updates, email suppport@rebelmouse.com or contact your account manager today.

Build on a Better PlatformReady to See More?
Request a Proposal
People on a train station
Rebel Insights

RebelMouse Q1 2021 Platform Updates

Speed, performance, and Core Web Vitals enhancements

Click here to read our Q2 2021 platform performance updates!

At RebelMouse, we pour our souls into making sure that our platform is always the most modern, high-performance CMS on the market. In fact, we invested over $100,000 worth of hours into our platform in Q1 2021 alone. This has resulted in updates and performance enhancements that publishers would have to pay for on their own to make happen on any other platform, such as WordPress. We're proud to be at a level of scale where we can invest this way into our platform, and we will continue to invest at this rate every quarter moving forward just as we have in the past.

Here are the major updates that we've added to the platform in Q1.

Keep reading... Show less
Build on a Better PlatformReady to See More?
Request a Proposal
An Important Note on Site Quality From Google’s Search Expert
Rebel Insights

An Important Note on Site Quality From Google’s Search Expert

Do you ever wonder if a few typos can impact your site’s search performance? According to Google’s Search Advocate John Mueller, it takes more than just a few grammatical missteps for Google’s crawler to determine your site’s quality.

During a New Year’s Eve Office Hours hangout, Mueller said that if certain portions of a website are deemed low quality, it can negatively impact the site’s search ranking overall. A good example of this is a site that has different language versions within the same domain. If the site has a French-language version that is made up of quality content, but the English translation isn’t up to the same standard, the ranking of the French version of the site could be negatively impacted.

Keep reading... Show less
what is google search console insights
Rebel Insights

Fuel a Data-Driven Content Strategy With Google Search Console Insights

At RebelMouse, we believe a data-driven content strategy is the key to success. Luckily, the era of "post and pray" is far behind us. Creators no longer need to create articles blindly and hope that they are successful. There are now tools that can help creators understand the kind of content that resonates with their desired audiences.

That's why we are excited to let you know about Google Search Console's Insights feature. According to Google, this new data view will help content creators and site owners answer the following questions:

  • What are your best performing pieces of content?
  • How are your new pieces of content performing?
  • How do people discover your content across the web?
  • What do people search for on Google Search before they visit your content?
  • Which article refers users to your website and content?
Keep reading... Show less
Build on a Better PlatformReady to See More?
Request a Proposal