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RebelMouse Announces Platform-Wide Support for Next-Gen Images

At RebelMouse, we're traffic junkies that work every day to make sure our clients have the best-performing sites on the open web, often beating out industry giants on speed. It's why the sites in our network receive 90+ performance scores via Google PageSpeed Insights.

Due to our commitment to delivering the highest-performing sites on the web, all of the images we host use Google's WebP format. We convert all GIF, JPEG, and PNG images to Google's next-generation image format, too.


According to Google, WebP lossless images are 26% smaller in size compared to PNGs. WebP lossy images are also 25–34% smaller than comparable JPEG images. For more information on the new format, click here.

It's vital for high page speed to serve next-generation image formats. Here's how a page that's not using WebP images performs according to Google's PageSpeed Insights tool:

As you can see, common image formats return a number of penalties. By contrast, here's how a page performs when it uses Google's next-generation image format:

In these results, the only penalties that result are from the logo, ads, and Amazon assets embedded in the article. By using WebP, we're able to shave valuable seconds off of the load time.

Every image you upload into our Entry Editor will be converted into the WebP format:

You can crop and resize WebP images with Entry Editor's photo editor as well. For browsers that don't support WebP, we fall back to non-next-generation image file types. If you have any questions about Google's WebP image format, email support@rebelmouse.com or talk to your account manager today.

Click here to read more about how we support SEO-friendly image filenames.

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Rebel Insights

RebelMouse Q1 2021 Platform Updates

Speed, performance, and Core Web Vitals enhancements

Click here to read our Q2 2021 platform performance updates!

At RebelMouse, we pour our souls into making sure that our platform is always the most modern, high-performance CMS on the market. In fact, we invested over $100,000 worth of hours into our platform in Q1 2021 alone. This has resulted in updates and performance enhancements that publishers would have to pay for on their own to make happen on any other platform, such as WordPress. We're proud to be at a level of scale where we can invest this way into our platform, and we will continue to invest at this rate every quarter moving forward just as we have in the past.

Here are the major updates that we've added to the platform in Q1.

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RebelMouse Clients See Performance Improvement After AMP Optimization
Rebel Insights

RebelMouse Clients See Performance Improvement After AMP Optimization

Performance is a major pillar of our platform, which means we are always making changes — both big and small — to improve page speed. Our focus on fast websites isn't platform specific, either. We want to make sure that users have a top-notch experience however they view your content, and this includes our integration with Google's AMP format.

Our team of traffic-obsessed developers recently implemented some performance optimizations to enhance our platform's integration with AMP, and that has improved the average response time for our clients. This means that users are able to access your AMP pages more quickly, which, in turn, improves your site's traffic from Google.

Here's a breakdown of the changes we've made:

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how to make images seo friendly
Rebel Insights

Keep Search a Priority With SEO-Friendly Image Filenames

There are a lot of factors that go into a successful search engine optimization (SEO) strategy, including performance, structured data, and, of course, choosing the right keyword(s). Our proprietary search technology helps content creators prep every article for success on search. This all-encompassing approach includes the use of SEO-friendly image filenames.

On RebelMouse, if you assign an alt tag to an image in Entry Editor, that alt tag will also become the image's file name. Briefly, alt tags describe images for search engines, and also allow people using screen readers to know what the image is without actually being able to see it. Adding your desired search phase to every alt text field, and in turn every image file name, will reinforce its relevance to Google's crawler, bringing you one step closer to the top of search returns.

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