Product Updates + Strategy

RebelMouse Announces Platform-Wide Support for Next-Gen Images

RebelMouse Announces Platform-Wide Support for Next-Gen Images

At RebelMouse, we're traffic junkies that work every day to make sure our clients have the best-performing sites on the open web, often beating out industry giants on speed. It's why the sites in our network receive 90+ performance scores via Google PageSpeed Insights.

Due to our commitment to delivering the highest-performing sites on the web, all of the images we host use Google's WebP format. We convert all GIF, JPEG, and PNG images to Google's next-generation image format, too.

According to Google, WebP lossless images are 26% smaller in size compared to PNGs. WebP lossy images are also 25–34% smaller than comparable JPEG images. For more information on the new format, click here.

It's vital for high page speed to serve next-generation image formats. Here's how a page that's not using WebP images performs according to Google's PageSpeed Insights tool:

As you can see, common image formats return a number of penalties. By contrast, here's how a page performs when it uses Google's next-generation image format:

In these results, the only penalties that result are from the logo, ads, and Amazon assets embedded in the article. By using WebP, we're able to shave valuable seconds off of the load time.

Every image you upload into our Entry Editor will be converted into the WebP format:

You can crop and resize WebP images with Entry Editor's photo editor as well. For browsers that don't support WebP, we fall back to non-next-generation image file types. If you have any questions about Google's WebP image format, email or talk to your account manager today.

Click here to read more about how we support SEO-friendly image filenames.

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Delivering a secure, high-performing environment with extreme reliability is essential to all of our clients at RebelMouse. We only use industry-leading, reliable approaches to host our infrastructure. This ensures maximum stability and security for all of our clients’ data. Here are just some of the reasons we’re able to maintain a hard-bodied product that’s flexible, too.

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Make sure your site is set up for success in 2022.

In the spring of 2020, Google let the world know that its Core Web Vitals would become the new benchmark for measuring a site's performance in its search results, known as the page experience update. Fast forward to more than a year later in August 2021 when, after much anticipation, Google's page experience update became official.

Since its rollout, developers have felt the impact of how their publishing platforms stack up against the new standard. Important decisions around the architecture of your site can now make or break your site's performance in the eyes of Google.

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Getting superior scores on Google's performance benchmarks isn't easy, either. The Ahrefs blog analyzed Core Web Vitals data from the Chrome User Experience Report (CrUX), which is data from actual Chrome users, to see how the web stacks up against Core Web Vitals. Their study found that only 33% of sites on the web are passing Core Web Vitals.

data from Ahrefs tracked on a line chart finds that shows only 33% of sites on the web pass Google's Core Web VitalsFrom Ahrefs.

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