Subscribe to Our Newsletter

x

SEO Is Making a Comeback. Here Are Our Thoughts

Facebook was in the headlines again recently after an executive at the company said CEO Mark Zuckerberg "doesn't care about publishers." A story that Facebook has since denied. But since January's sweeping friends-and-family algorithm update, publishers have seen a dramatic decline on the platform. A recent report by Buffer found that Page engagement has decreased by 50%. The shift has publishers returning to search-optimized content over social-forward posts to gain followers and grow revenue.


The "Delete Facebook" mantra has also been popular among publishers and influencers, too, following Facebook's data misuse and accompanying Cambridge Analytica scandal. At RebelMouse, we think these concerns are valid. But we also think it's important to realize Facebook isn't going anywhere. On a traffic level, a lot of the resistance against Facebook is just noise. We have clients growing on Facebook every day, often seeing their reach increase — not decrease — by 50%.

Still, it's exciting to be in a space where Google can grow traffic again. The search engine has made a lot of changes to prioritize quality content this year. Previously, playing the "writing for SEO" game meant using a keyword-stuffing, robotic-esque writing style that often didn't serve the reader. With Google's recent updates, content can be optimized for SEO that's purposeful, relevant, and personalized for the right audience.

Facebook knows Google is gaining a competitive edge, and is trying to catch up. The platform recently announced several local-centric changes coming to Pages, including a "call to make an appointment/reservation" option for salons and restaurants, among other user-focused updates. Facebook's pivot toward helping Pages deliver what readers — not publishers — are looking for indicates that the duopoly is now in a battle to win back users and not marketers.

Luckily, we have always had a focus on both personalization and an optimized experience for the reader. If anything, Google's latest quality updates have given overdue credit to the content RebelMouse clients already regularly produce. We power the media property Motherly, which is currently winning the top spot for "baby names 2018." Our client GearBrain is ranking number one on Google for "cars with Alexa." Both are really tough phrases to win, but they were able to do so thanks to an SEO strategy that's engineered for the long game while backed by our deep technology.

Your content doesn't have to be chained to industry shifts and algorithm changes. At RebelMouse, we iterate alongside the industry's tide so you can focus on creating content that's engaging and profitable.

This article from NYMag does a really good job of summing up the shift to search. Give it a read and let us know how we can help you refine your strategy to optimize every post for site, search, and social.

You're almost there! Fill out the form below and a Rebel will contact you within one business day.

x

A Look Inside the Only Creative Agency Powered by Deep Technology

Strategic development of product that supports content distribution, conversion, and loyalty.

RebelMouse is a creative agency fueled by a publishing platform with deep technology. Our expertise is rooted in media and content marketing because there is no other team that understands distributive publishing better than we do. There is also no other CMS on the market today that provides content creators with the tools they need to unlock sustainable growth backed by sticky monetization methods. RebelMouse blends product and strategy together to move the needle where it matters most — organic traffic and user growth, conversion to loyalty, and revenue growth.

Keep reading... Show less

New: Easily Remove Users + Transfer Content

We subscribe to the idea that we live in a universe filled with creators. With that said, not all creators are created equal, and sometimes they move on after a while. That's why we want to make sure our site administrators have complete control over who has access to their RebelMouse pages. We've launched a new user interface within our users dashboard that allows you to efficiently remove authors from your site. And during this process, you can also reallocate posts from one user to another in bulk. Here's a look at how it all works.

Keep reading... Show less

NEW: RebelMouse Native Comments with Notifications

Content creation is never static. To build an audience, it's important to ensure that your content is not only dynamic, but sparks a conversation.

Keep reading... Show less

You're almost there! Fill out the form below and a Rebel will contact you within one business day.

x

How to Add a Title to Section and Tag Pages

Sometimes you might find the need to put a title on a section page. Here's an example:

Here's how to do it:

Keep reading... Show less

Introducing New and Dynamic Styles in Particle Assembler

Content creators are the lifeblood of your web property and their time is precious. That's why at RebelMouse we're always looking to enhance the ways creators can shape their content into dynamic and engaging media.

Our Particle Assembler is an intuitive way to create stunning dev-free designs in just a few clicks. And now Assembler has more styles to make your content pop.

Keep reading... Show less