SEO Is Making a Comeback. Here Are Our Thoughts
Facebook was in the headlines again recently after an executive at the company said CEO Mark Zuckerberg "doesn't care about publishers." A story that Facebook has since denied. But since January's sweeping friends-and-family algorithm update, publishers have seen a dramatic decline on the platform. A recent report by Buffer found that Page engagement has decreased by 50%. The shift has publishers returning to search-optimized content over social-forward posts to gain followers and grow revenue.