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SEO Is Making a Comeback. Here Are Our Thoughts

Facebook was in the headlines again recently after an executive at the company said CEO Mark Zuckerberg "doesn't care about publishers." A story that Facebook has since denied. But since January's sweeping friends-and-family algorithm update, publishers have seen a dramatic decline on the platform. A recent report by Buffer found that Page engagement has decreased by 50%. The shift has publishers returning to search-optimized content over social-forward posts to gain followers and grow revenue.


The "Delete Facebook" mantra has also been popular among publishers and influencers, too, following Facebook's data misuse and accompanying Cambridge Analytica scandal. At RebelMouse, we think these concerns are valid. But we also think it's important to realize Facebook isn't going anywhere. On a traffic level, a lot of the resistance against Facebook is just noise. We have clients growing on Facebook every day, often seeing their reach increase — not decrease — by 50%.

Still, it's exciting to be in a space where Google can grow traffic again. The search engine has made a lot of changes to prioritize quality content this year. Previously, playing the "writing for SEO" game meant using a keyword-stuffing, robotic-esque writing style that often didn't serve the reader. With Google's recent updates, content can be optimized for SEO that's purposeful, relevant, and personalized for the right audience.

Facebook knows Google is gaining a competitive edge, and is trying to catch up. The platform recently announced several local-centric changes coming to Pages, including a "call to make an appointment/reservation" option for salons and restaurants, among other user-focused updates. Facebook's pivot toward helping Pages deliver what readers — not publishers — are looking for indicates that the duopoly is now in a battle to win back users and not marketers.

Luckily, we have always had a focus on both personalization and an optimized experience for the reader. If anything, Google's latest quality updates have given overdue credit to the content RebelMouse clients already regularly produce. We power the media property Motherly, which is currently winning the top spot for "baby names 2018." Our client GearBrain is ranking number one on Google for "cars with Alexa." Both are really tough phrases to win, but they were able to do so thanks to an SEO strategy that's engineered for the long game while backed by our deep technology.

Your content doesn't have to be chained to industry shifts and algorithm changes. At RebelMouse, we iterate alongside the industry's tide so you can focus on creating content that's engaging and profitable.

This article from NYMag does a really good job of summing up the shift to search. Give it a read and let us know how we can help you refine your strategy to optimize every post for site, search, and social.

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How to Fix the Post Preview Bug Due to Connatix Video Ads

Some users have reported that when previewing a post in the Entry Editor with a Connatix video ad embedded, the video takes over the entire screen like in the following example:

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Changing the World on Behalf of Millennial Mothers

Motherly is a new media property redefining motherhood. Created by women for women, their mission is one of empowerment to support women on their unmatched journey to mommyhood. Founded in 2015 by serial entrepreneur Jill Koziol and award-winning Washington Post digital strategist Liz Tenety, Motherly leads the effort in curating female-driven content that builds strong communities through the power of dynamic, multiplatform storytelling.

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NEW! End of Summer 2018 Product Updates

It's almost the end of summer 2018 and we have some awesome product updates to announce! Here's what's new: scheduling posts to be unpublished, a copyright option for Facebook Instant Articles, Keywee and Parse.ly integrations for Facebook Instant Articles, parent/child relationships for sections in the dashboard, a scheduled filter for community-enabled dashboards, and a Google Search Console integration for the Entry Editor. There's a lot to unpack here, we know! So continue on below for more details on each announcement.

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