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Here Are All the Changes Facebook Has Made Since the Cambridge Analytica Scandal

As a direct result of the Cambridge Analytica user information scandal, Facebook announced plans to restrict data access on their platform. In what Facebook promises will be "many changes" in the coming months, the platform started by cutting off API access to Events, Groups, Pages, and Instagram for new developers. If a new developer wants to gain access to these APIs, they must first submit a request for a formal app review.


Part of these API changes is a new access token requirement for app developers. The new rules require user access tokens to be renewed every 90 days. For example, if you use your Facebook account to make dinner reservations on OpenTable, that requires a Facebook token. These tokens can only be renewed with the consent of the user using the app.

Facebook also announced that they will make changes to the following features:

  • Search and Account Recovery: Facebook is suspending the feature that allowed you to search for people via phone numbers and/or email addresses. This is to help prevent malicious people from scraping public profile information if they already have your contact details.
  • Call and Text History: For users who use Messenger or Facebook Lite on Android, this is an opt-in feature that puts the people you most frequently communicate with at the top of your contact list. Facebook uses call and text history data to make these determinations. Now Facebook will only upload the information needed for this optional feature, and no other broad data — such as the times that calls take place — will be collected. All logged data needed for the feature to work will be removed from its servers after one year.
  • Data Providers and Partner Categories: Facebook will shut down its Partner Categories product. As we reported on March 28, 2018, this allowed third-party data providers to offer audience targeting directly on the platform.
  • App Controls: On April 9, 2018, Facebook started showing people what information they've shared with third parties through apps. Users can also check to see if their information was shared with Cambridge Analytica.

You may have seen this app control at the top of your Facebook News Feed recently.

What Do These Changes Mean for You?

In the short term, expect bugs around any app you use that uses permission settings from Facebook. This could be anything from Spotify to Tinder, the latter of which actually went down for a few hours after the API changes were pushed live.

For developers, this means even more red tape to gain access to Facebook's platform, which could cause some features and products you use every day to be shut down temporarily — or even permanently.

In the long term, expect more changes like this to be rolled out by Facebook and other social platforms. While these privacy changes may temporarily upset your user experience, they're designed to protect your information so it's (hopefully) never compromised again. The best thing you can do in the meantime is take proactive steps to protect your own data.

Facebook makes a lot of algorithm and platform updates, sometimes daily. At RebelMouse, we keep track of them so you don't have to. You can find a timeline of 2018 updates here. We do the same for Google as well.

Why RebelMouse Is the Best Content Marketing Platform

RebelMouse is a unique platform and company. The company was founded on the vision that media companies would need an always-modern solution to thrive in the new connected internet, and that brands would have to behave like new media companies and use the same platforms.

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Why Premium Creative Agencies and CTOs Choose to Develop on RebelMouse vs. WordPress and Drupal

The Intersection of Design and Development: Where Your Clients Thrive

We started RebelMouse seven years ago knowing that there was a fundamental design flaw in the world of traditional CMSs: Every instance, on every platform, had to be updated independently. It's similar to an era when users had to manage their own Microsoft Exchange Server for email. The costs of managing, maintaining, and iterating on a CMS to keep it awesome and world class is typically a $10 million-a-year endeavor. But even then, these cost-prohibitive CMSs are still behind the times.

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Native Multivariate Testing at Scale With RebelMouse

What Differentiates Our Approach

There are many popular tools that allow you to perform experiments and A/B tests on your users — primarily Google Chrome Experiments and Optimizely. But all of these solutions are JavaScript additions to your web page that sidestep the problem of old, outdated, and clumsy CMSs. These solutions work by calling on a third-party JavaScript library that rewrites a page after it's rendered. This approach adds extra page weight and creates strange user experiences due to having to wait for everything to load and be rewritten on the fly.

At RebelMouse, we've solved this in a very elegant way. At the core level of our platform, we can natively render different layouts and track the exact differences in performance when comparing a test to your other layouts.

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Modern E-Commerce: Blur the Line Between Content and Design

Create Modular + Reusable Design Patterns on RebelMouse

Content saturation is an industry-wide problem, and the e-commerce space is no exception given that it's filled with big brands, small Etsy stores, and everyone in between all fighting for similar audiences. The best way to fight this symptom is to understand your audience and provide them with what they want.

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Instagram-style E-commerce Features on RebelMouse

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Whether you're a brand with a blog or a media company with a site, driving purchasing behavior and building an audience that uses your content to find things they love to buy is vital. We're very proud to have built out the same functionality that everyone is now used to on Instagram, with layovers on images that lead to products with attribution.

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Building Premium Communities and User Journeys on RebelMouse

RebelMouse is much more than just a replacement for a traditional CMS. Our platform is a tremendous community-building experience. Today's social ecosystem has given us a seemingly limitless number of premium creators who understand how to create gorgeous and relevant content that drives the growth of their own audiences. These creators and influencers are either experts in certain topics, or heavily engaged in targeted content that drives their interests. They're not only consuming the content they're passionate about, but they're contributing to the conversation, too. The new role of the editor is not just to cover the most important topics and people around their expertise, but also to invite those preferred influencers into their community and get them to participate in creating premium content.

Read our deck here...

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Dynamic Voting: Grow Traffic and Engagement Organically

Help your audience find its voice.

Creating quality content is no longer on marketers alone. We live in a universe of creators who are willing to not only consume content that resonates, but play a role in the creation, promotion, and conversations surrounding it.

Since the start of RebelMouse, we've been on a journey to create dynamic media that is easier for content creators to curate and amplify on social. It's why we've built an online engagement platform centered around the power of communities that thrive naturally in the digital ecosystem.

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How to Monetize Your Website in Today’s Publishing Environment

In order to define distributive publishing, we have to ask the following question: If you have quality content, but nobody sees it, does it even exist? The answer is no, because your content needs to be supported in a way that lets it move seamlessly across all channels, especially site, search, and social. But let's take this question a step further: If you can't monetize your content to generate the support it needs, how do you create quality content in the first place?

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No More Website Updates: Publish Like It’s the 2020s

These are the next-gen updates you need to stay ahead of the competition

Content creation is still the most powerful engine that propels every publisher forward. But in 2020 and beyond, quality content won't sustain a site on its own. The modern content lifecycle hinges on a number of things working together in unison — including page speed, intelligent SEO, and effective distribution, just to name a few.

However, there's one thing that can throw a wrench in the entire system, and that's platform updates. Whether you're publishing on a common CMS solution like WordPress, using a custom in-house CMS, have access to a dedicated team of developers, or any option in between, platform updates can be both costly and frustrating.

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RebelMouse CEO: Reimagining Diversity “Starts in the Office”

Why women, minorities, and the LGBTQ+ community will restructure workplace norms

Entering a new decade means a new opportunity to change how we approach diversity. In a joint interview alongside Leanne Pittsford of Lesbians Who Tech, RebelMouse founder and CEO Andrea Breanna said that the only way to fight patriarchal dominance is to encourage and nurture more women, minorities, and members of the LGBTQ+ community in the workplace, particularly in tech.

Over half of RebelMouse's employees are women or identify as LGBTQ. Read our full diversity and inclusion report here.

Check out the full video below.

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