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Instagram-style E-commerce Features on RebelMouse

Revolutionizing e-commerce on RebelMouse

Whether you're a brand with a blog or a media company with a site, driving purchasing behavior and building an audience that uses your content to find things they love to buy is vital. We're very proud to have built out the same functionality that everyone is now used to on Instagram, with layovers on images that lead to products with attribution.


Instagram has experienced explosive growth, with a record-breaking one billion active users per month. That growth hasn't slowed in 2021, and now the social platform is evolving into a place that isn't just for friends and influencers, but also a vibrant e-commerce platform. While the social network has always been a strong way to showcase products, the app built on this strength with the launch of its Shopping on Instagram feature in March 2020. The new functionality allows users to browse and purchase products without ever leaving the platform.

The new shopping capabilities are a brilliant addition considering that 130 million users tap on shopping posts every month on Instagram, and around 50% of those users will take action on those products or services, which includes visiting a brand's website.

The reason Shopping on Instagram works is because it diminishes a seller-heavy environment and allows users to discover the products they want in an immersive experience that's already familiar.

Personalization and quality UX are key for modern monetization. Read more about this here.

Instead of heading to a traditional site that's full of banner ads for sales and intrusive product suggestions, Instagram's shopping function gives users more control over which products they browse while simplifying the purchase process.

But what if this same shopping experience could be mimicked when users make it to your website? Instagram is a beautiful place to showcase products in a way that's relatable to target audiences, so why stop when the app closes?

Driving Purchasing Behavior Is an Important Monetization Strategy

As part of RebelMouse's enterprise e-commerce solution, we have a feature that resembles the product-browsing experience you can find on Instagram. In their app, interactive dots lay over images that, when clicked, expand to show a product's image, title, price, and link out to buy it:

We've replicated this functionality in our Particle Assembler so that users can easily browse products directly from an image:

In a couple of clicks, users can purchase the items they want by directly going to the respective product page, whether it's a RebelMouse internal page or an external link.

Not only does this experience give users more control over their purchase journey, it's a fast and intuitive process aimed at triggering conversions and building loyalty. When users have a pleasant experience purchasing a product, they're more likely to return. RebelMouse is built on these simple truths.

Check out this live example of the feature being used by our client PAPER Magazine in partnership with Prada.

If you want an e-commerce solution that's visually stunning and designed to create organic engagement with a social-forward experience, request a proposal today and let's create something beautiful together.

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