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Conquer Roles to Make Content Creation Seamless

The popular saying "it takes a village" certainly rings true for most content creation processes. The massive saturation of content in recent years has translated into a mad dash for publishers to achieve adequate reach and engagement in the social ecosystem while still delivering meaningful revenue. No easy feat.


But what if you had the option to take advantage of the saying "strength in numbers" in parallel? Our new content workflow is an architecture designed to successfully authorize, manage, and support as many people on your content team as possible. The structure is based on a roles-and-ratings process that gives each planned post a clear path to publish.

Click here for a full guide to user permissions on RebelMouse.

The new content workflow is available for every media property we power. We also offer a community-based content hub model called Creators Network. Let's take a look at how both roles and the ratings system work for our new CMS workflow and Creators Network.

Roles

On our platform, user roles range from base-level contributors all the way up to administrators. The roles are especially important when operating within Creator's Network, which brings multiple communities together to create and share within one large content hub.

The way each role interacts with other titles is completely customizable. The workflow is designed to streamline the edit, revision, and publishing process to make sure live content is not only perfect, but always optimized for site, search, and social. The way each team sets up their role structure can be dependent on the number of writers employed, the amount of content published, and the cadence of posts.

Whether you publish to Creators Network or on our CMS, think of a post traveling through roles like so:

Creator → Editor → Strategist → Publish

Here's a more in-depth look at the roles available out of the box:

Creator: A creator is someone who applies to be a contributor, and is either approved or declined by an administrator. By default, a creator can only submit their content for review. But star ratings attached to each creator can be modified to dictate what each user has for permissions. This means that some creators can be marked as trusted, either to have their content prioritized for quicker review or to allow them to publish without any review.

Community Manager: A Community Manager is a person who manages the flow of content and users within a community, similar to an Editor in Chief.

Community EIC (Editor in Chief): A Community EIC's main role is to create content, and review/edit content for their community. They should be trusted with the voice of the site and community and admired for their copy editing work. They can mark posts as ready to publish or unpublished/return to draft, update articles on their own, or send articles to be further reviewed by community strategists.

Community President: A Community President's number one role is to be a networker, inviting in the best creators that match the community's mission, and re-engaging the best users who have already created content. They can see creators' rank within the open community or within a specific community that they preside over. They can also accept or decline creators who apply to join the community.

Content Strategist: A Content Strategist is a user that can manage other users and posts from all closed communities. They typically are paired with the best creators to give fast feedback and work with them to build traffic.

Administrator: Administrators have full operating rights over the entire content hub. They often are not content creators.

Community User Ratings

The ratings scale we used is based on the tried-and-true five-star system. It's designed to showcase the best creators within your community. It's also flexible. For example, you can customize a system where Content Strategists can also allocate rankings. This way a specific editorial role has the ability to gauge the success of each piece of content and its creators.

To make the review process more efficient, it's also possible to set a designated revision flow based on a creator's rating. For instance, if an author has a rating of four-or-more stars, their article submission could go straight to the Content Strategist for review. The ranking system is not designed to be a competition (although it would motivate some writers!), but rather a way to distinguish and prioritize certain creators and the content they produce.

Improve Your Workflow

Leveraging our roles-and-ratings structure means every article undergoes the checks and balances it needs to generate engagement when it hits the feeds. By embracing the undeniable truth that social has created a universe of creators, we can use this digital proof to validate our own messages and build loyalty.

Start optimizing your content and its lifecycle today. We launch sites fast. We also offer strategy services to ensure your media property reaches its biggest audience at scale while simultaneously generating impactful revenue. Let's create something together today.

Related Articles:

Building Premium Communities and User Journeys on RebelMouse

A Guide to User Permissions on RebelMouse

How to Include Interactive Elements in Posts

Enhance your articles with rich and creative media

Every article is a fresh chance to grab new readers and nurture loyal followers. This is why we give creators every opportunity to build content rich with media elements that enhance every reader's experience.

Add More Layers to Your Content

You can easily add interactive elements, like charts, to posts on our platform. For example, if you need to embed iframe code into a post, this can be done via our Add Media Bar. To do so, click the code icon (< >):

A text box will appear so you can insert your code:

Embedded Code Across Platforms

One important thing to keep in mind is that Google AMP, AppleNews, and Facebook Instant Articles will not always support embedded code. So if you use an iframe, it's best to turn off distribution to those channels for that particular post. If you have a lot of posts that require embedded code, this could be problematic for growth across those important platforms.

If you do want to use an iframe on a post destined for Google AMP distribution, it can be possible if the iframe is not at the top of the page or within the first 75% of the viewport when the page is scrolled to the top (whichever is smaller). AMP is a fast technology designed for mobile users and iframes are loaded using arbitrary timing that AMP's technology cannot ensure. For this reason, it's suggested that iframes be included in places that are not visible by users upon load.

If you have an article that needs to include an iframe at the top of the page, or within the first 75% of the viewport, AMP can be turned off for that individual article within Entry Editor.

If you don't need an interactive chart to be interactive in nature, can turn it into an image and upload it directly to your post. This way it will work on all platforms, including Google AMP, Apple News, and Facebook Instant Articles. This option, when possible, is ideal to ensure you're optimized for page speed.

Take Advantage of Shortcodes

Another great way to embed media is through our shortcodes functionality. Click here to learn more about shortcodes. Shortcodes can also inserted using the Add Media Bar. Click the brackets icon ([ ]) to choose the shortcode you want to use.

Here's an example of a chart on an article page that's been inserted using a shortcode:

If you have any questions about how to add interactive elements to your content, please email support@rebelmouse.com or talk to your account manager today.

Shortcodes Dashboard: Dynamic Media in Just a Few Clicks

Create multidimensional content with easy-to-find shortcodes

We believe static media is dead, and that every piece of content should be multidimensional and engaging. This is why our platform enables creators so they can add dynamic media to their content in easy and efficient ways.

One simple way to add interactive content to any post is through the use of shortcodes. Shortcodes are small snippets of code that are easier to remember than longer sequences. They typically will activate a feature or embed media into an article.

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