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Conquer Roles to Make Content Creation Seamless

The popular saying "it takes a village" certainly rings true for most content creation processes. The massive saturation of content in recent years has translated into a mad dash for publishers to achieve adequate reach and engagement in the social ecosystem while still delivering meaningful revenue. No easy feat.


But what if you had the option to take advantage of the saying "strength in numbers" in parallel? Our new content workflow is an architecture designed to successfully authorize, manage, and support as many people on your content team as possible. The structure is based on a roles-and-ratings process that gives each planned post a clear path to publish.

Click here for a full guide to user permissions on RebelMouse.

The new content workflow is available for every media property we power. We also offer a community-based content hub model called Creators Network. Let's take a look at how both roles and the ratings system work for our new CMS workflow and Creators Network.

Roles

On our platform, user roles range from base-level contributors all the way up to administrators. The roles are especially important when operating within Creator's Network, which brings multiple communities together to create and share within one large content hub.

The way each role interacts with other titles is completely customizable. The workflow is designed to streamline the edit, revision, and publishing process to make sure live content is not only perfect, but always optimized for site, search, and social. The way each team sets up their role structure can be dependent on the number of writers employed, the amount of content published, and the cadence of posts.

Whether you publish to Creators Network or on our CMS, think of a post traveling through roles like so:

Creator → Editor → Strategist → Publish

Here's a more in-depth look at the roles available out of the box:

Creator: A creator is someone who applies to be a contributor, and is either approved or declined by an administrator. By default, a creator can only submit their content for review. But star ratings attached to each creator can be modified to dictate what each user has for permissions. This means that some creators can be marked as trusted, either to have their content prioritized for quicker review or to allow them to publish without any review.

Community Manager: A Community Manager is a person who manages the flow of content and users within a community, similar to an Editor in Chief.

Community EIC (Editor in Chief): A Community EIC's main role is to create content, and review/edit content for their community. They should be trusted with the voice of the site and community and admired for their copy editing work. They can mark posts as ready to publish or unpublished/return to draft, update articles on their own, or send articles to be further reviewed by community strategists.

Community President: A Community President's number one role is to be a networker, inviting in the best creators that match the community's mission, and re-engaging the best users who have already created content. They can see creators' rank within the open community or within a specific community that they preside over. They can also accept or decline creators who apply to join the community.

Content Strategist: A Content Strategist is a user that can manage other users and posts from all closed communities. They typically are paired with the best creators to give fast feedback and work with them to build traffic.

Administrator: Administrators have full operating rights over the entire content hub. They often are not content creators.

Community User Ratings

The ratings scale we used is based on the tried-and-true five-star system. It's designed to showcase the best creators within your community. It's also flexible. For example, you can customize a system where Content Strategists can also allocate rankings. This way a specific editorial role has the ability to gauge the success of each piece of content and its creators.

To make the review process more efficient, it's also possible to set a designated revision flow based on a creator's rating. For instance, if an author has a rating of four-or-more stars, their article submission could go straight to the Content Strategist for review. The ranking system is not designed to be a competition (although it would motivate some writers!), but rather a way to distinguish and prioritize certain creators and the content they produce.

Improve Your Workflow

Leveraging our roles-and-ratings structure means every article undergoes the checks and balances it needs to generate engagement when it hits the feeds. By embracing the undeniable truth that social has created a universe of creators, we can use this digital proof to validate our own messages and build loyalty.

Start optimizing your content and its lifecycle today. We launch sites fast. We also offer strategy services to ensure your media property reaches its biggest audience at scale while simultaneously generating impactful revenue. Let's create something together today.

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A Guide to User Permissions on RebelMouse

Page Speed Is Crucial to Your Marketing Efforts

Most marketers don't prioritize page speed because they don't think it impacts their bottom line. However, page load has a direct impact on conversions and revenue.

Here's a very simple scenario, supported by industry data, to underscore why the way pages are built and powered is crucial for paid media initiatives and your overall business:

Let's say a paid media campaign drives 100,000 new visitors to a landing page that takes five seconds to load. Google says that 53% of mobile site visitors will leave a page that takes longer than three seconds to load. So of the 100K mobile site visitors you paid to bring to the page, ~50K are leaving immediately due to poor page performance alone.

Some studies even show that bounce rate increases approximately 100% for every two-second delay. So, if site load jumps to seven seconds, you'll pretty much lose all of the visitors your paid strategies brought in.

A Poor Site Experience Costs More Than You Realize

Page load plays a huge part in customer dissatisfaction, too. Continuing on with our previous example, let's classify the ~50K that didn't abandon the page as dissatisfied due to poor page performance. As HubSpot points out, 79% of them are less likely to buy again from the same website. That's ~40K visitors never coming back to the site due to poor page speed. The loss is even greater when you consider how valuable returning visitors are: They represent up to 48% of all transactions and spend almost 2x more than new visitors, according to Business Insider.

Plus, people love to spread the word about a bad experience, probably more than a good one. 40% of visitors who had a bad experience with a website's performance would tell a friend or a family member. So of your 50K dissatisfied visitors, 20K are talking negatively about your brand. If they tell only one person each, that's an opportunity cost of another 20K potential site visitors and customers.

The main takeaway? Your paid media has to work much, much harder when you neglect to optimize your site for performance.

Owned and Paid Media Should Work Together for Better Efficiency

And speaking of site improvements to help the bottom line, marketers can't overlook the value of owned content (e.g., articles, reviews, social feeds, etc.) and its impact on overall traffic and lead generation strategies. Sites tend to see significant lift in audience reach and conversion when content is paired with commerce: For e-commerce companies, content can account for up to 69% of total organic traffic. And, even more compelling, conversion rates have been 6x higher for companies that adopt content marketing.

RebelMouse's CMS makes it easy for brands to systematically optimize page speed performance and organic reach, which allows paid media to be more efficient.

RebelMouse allows clients to easily manage website layouts and components at any time, ensuring sites remain fast and are rewarded by Google and Facebook. Our platform features proprietary SEO tools designed to help clients optimize organic search with every post and better align paid and organic search strategies for increased efficiency. Similarly, our platform also includes proprietary social tools to organically build community and growth, and our data helps clients spot winning organic trends that can inform paid social media.

RebelMouse Is a Partner That Can Guide You

When it comes to content marketing, it's important to be mindful of the relationship between owned, earned, and paid media — it will only help your teams engage and convert more audiences into customers and brand loyalists. At RebelMouse, we're proud of how we work with brands and our ability to provide the expertise, best practices, and modern technology that help teams become better content marketers. If you're a brand marketer, feel free to reach out to us to learn how RebelMouse can help you be more strategic and effective in your content marketing efforts.

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Target High-Value Users With Affinity Categories

Unlock valuable audience data and shape a new strategy

In today's landscape, quality content isn't enough — it's half the battle. Publishers need to produce shareable content backed by data to experience sustainable growth. At RebelMouse, we have a unique pageview methodology that provides an innovative user experience for every reader without sacrificing revenue and growth opportunities for publishers.

To do this, we track massive amounts of data across our platform through the use of custom-built Google Data Studio dashboards.

Click here to see the kind of growth our clients experience every day.

One of the best ways to discover more about your audience is by taking advantage of Affinity Categories. This feature breaks down audience demographics, including age, location, interests, and more. Affinity Categories are usually used to target audiences for ads, but we also use them to gain insights on what topics a site's visitors are interested in overall.

Normally, each category is listed out separately in Google Analytics. In the example shown above, our data experts split categories into separate levels to reveal different levels of audience depth. For instance, by splitting up the category News & Politics, we can better explore the detailed distribution of users interested in specific types of news:

  • News & Politics/Avid News Readers/Avid Political News Readers
  • News & Politics/Avid News Readers/Entertainment News Enthusiasts

From an editorial standpoint, this is useful because it allows publishers to determine and target varying levels of high-value users, improving the efficacy of a new content strategy or ad campaign.

If your site is already powered by RebelMouse, email support@rebelmouse.com to get a breakdown of your audience's Affinity Categories. If you aren't powered by RebelMouse yet, request a proposal today and start receiving the data you need to grow loyal followers at scale.

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Infinite Scroll: An Innovative + Intuitive UX

There is a common misconception that publishers have to sacrifice monetization and professional design to deliver a high-performing, quality user experience to its readers. But in today's modern publishing environment, websites can deliver an unobtrusive site experience that's intuitive, elegant, and prosperous.

To do this consistently, RebelMouse supports infinite scroll as part of our bigger design strategy called Social UX for Media. Much like the news feeds of Facebook, Twitter, and Instagram, infinite scroll provides an endless stream of articles to its readers so they never reach the "end" of your content.

Infinite scroll is an innovative approach, but it is also a widely adopted standard that has been endorsed and is supported officially by Google, Comscore, Nielsen, and many other industry giants. It's part of a new media strategy deployed by companies with massive valuations and the highest level of visibility in the U.S. market, including Axios, Vice, and The Verge.

In fact, RebelMouse built and launched news powerhouse Axios, now one of the biggest new media companies to date, with our Social UX for Media design featuring infinite scroll. It's still a core part of Axios' successful publishing strategy today. The feature has also been key to the growth of many other RebelMouse-powered properties, including La Verità, Dance Magazine, and United Airlines.

RebelMouse's Social UX for Media design, featuring infinite scroll on hub.united.com.

The primary reason infinite scroll is so successful is because it mimics user behavior in an innovative, yet familiar way, thanks to its similarity to social feeds. On mobile, expandable posts make it easy for users to read "before the jump" and quickly expand to the rest of the article with one click, rather than being taken to another article page. This is similar to when a user expands a caption on Instagram. It's these simple design details that bring massive growth to key stats like return visits and time on site.

Our page view methodology not only keeps the user experience intact, it also includes robust ad serving technology. We use industry standard rules for page views that require at least 50% of the screen space to change before it counts as a new page view. So whether you use Comscore or Nielsen to verify your site traffic, infinite scroll will not have a negative impact on your insights.

If you're interested in launching a site with our game-changing Social UX for Media design, request a proposal today and let's start working together. If your site is already powered by RebelMouse, and you have questions about infinite scroll, email support@rebelmouse.com.

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Particle Assembler: Ads in Slideshows Now Supported

You can now insert ads between slides in a slideshow!

Monetizing users' engagement and page views is pivotal to most digital businesses, and our Particle Assembler has been an invaluable tool in helping RebelMouse clients to insert native ads seamlessly into their content. Now we've taken this functionality one step further by introducing support for ads between slides in Assembler's slideshow layout.

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