Conquer Roles to Make Content Creation Seamless
The popular saying "it takes a village" certainly rings true for most content creation processes. The massive saturation of content in recent years has translated into a mad dash for publishers to achieve adequate reach and engagement in the social ecosystem while still delivering meaningful revenue. No easy feat.
But what if you had the option to take advantage of the saying "strength in numbers" in parallel? Our new content workflow is an architecture designed to successfully authorize, manage, and support as many people on your content team as possible. The structure is based on a roles-and-ratings process that gives each planned post a clear path to publish.
The new content workflow is available for every media property we power. We also offer a community-based content hub model called Creators Network.
Let's take a look at how both roles and the ratings system work for our new CMS workflow and Creators Network.
On our platform, user roles range from base-level contributors all the way up to administrators. The roles are especially important when operating within Creator's Network, which brings multiple communities together to create and share within one large content hub.
The way each role interacts with other titles is completely customizable. The workflow is designed to streamline the edit, revision, and publishing process to make sure live content is not only perfect, but always optimized for site, search, and social. The way each team sets up their role structure can be dependent on the number of writers employed, the amount of content published, and the cadence of posts.
Whether you publish to Creators Network or on our CMS, think of a post traveling through roles like so:
Creator → Editor → Strategist → Publish
Here's a more in-depth look at the roles available out of the box:
Creator: A creator is someone who applies to be a contributor, and is either approved or declined by an administrator. By default, a creator can only submit their content for review. But star ratings attached to each creator can be modified to dictate what each user has for permissions. This means that some creators can be marked as trusted, either to have their content prioritized for quicker review or to allow them to publish without any review.
Community Manager: A Community Manager is a person who manages the flow of content and users within a community, similar to an Editor in Chief.
Community EIC (Editor in Chief): A Community EIC's main role is to create content, and review/edit content for their community. They should be trusted with the voice of the site and community and admired for their copy editing work. They can mark posts as ready to publish or unpublished/return to draft, update articles on their own, or send articles to be further reviewed by community strategists.
Community President: A Community President's number one role is to be a networker, inviting in the best creators that match the community's mission, and re-engaging the best users who have already created content. They can see creators' rank within the open community or within a specific community that they preside over. They can also accept or decline creators who apply to join the community.
Content Strategist: A Content Strategist is a user that can manage other users and posts from all closed communities. They typically are paired with the best creators to give fast feedback and work with them to build traffic.
Administrator: Administrators have full operating rights over the entire content hub. They often are not content creators.
Community User Ratings
The ratings scale we used is based on the tried-and-true five-star system. It's designed to showcase the best creators within your community. It's also flexible. For example, you can customize a system where Content Strategists can also allocate rankings. This way a specific editorial role has the ability to gauge the success of each piece of content and its creators.
To make the review process more efficient, it's also possible to set a designated revision flow based on a creator's rating. For instance, if an author has a rating of four-or-more stars, their article submission could go straight to the Content Strategist for review. The ranking system is not designed to be a competition (although it would motivate some writers!), but rather a way to distinguish and prioritize certain creators and the content they produce.
Improve Your Workflow
Leveraging our roles-and-ratings structure means every article undergoes the checks and balances it needs to generate engagement when it hits the feeds. By embracing the undeniable truth that social has created a universe of creators, we can use this digital proof to validate our own messages and build loyalty.
Start optimizing your content and its lifecycle today. We launch sites fast. We also offer strategy services to ensure your media property reaches its biggest audience at scale while simultaneously generating impactful revenue. Let's create something together today.