Subscribe to Our Newsletter

x

Google’s Danny Sullivan Publishes a Tweetstorm About Google’s Future

It's the 20th Anniversary of Google. Here's What We Can Expect for the Next 20.

Google's "search liaison" Danny Sullivan released a series of tweets on September 24, 2018 to showcase the future of the search engine. In light of growing platform fatigue from publishers across the digital space, Google has experienced a resurgence in 2018.



The tweetstorm was designed to both celebrate Google's 20th anniversary and announce their plans for the next two decades. In the official announcement, Google reaffirmed a commitment to user experience. Many of this year's Google algorithm updates have shifted toward streamlining users' experience during search, with a deliberate focus on delivering relevant, quality results to queries. This same sentiment was confirmed during Sullivan's flurry of tweets, along with the announcement of some other useful updates to the search engine. Here's a look at what we learned.

Understanding Synonyms

When websites and publishers first started strategizing around search results in the early days of search engines, there were a number of ways to slip your article onto page one of the SERP. Some publishers practiced methods such as keyword stuffing and writing for SEO specifically, which often resulted in robotic and stilted copy. But over the past 20 years, Google has figured out how to better understand a user's search for solutions, and has catered results based on finding the right answer — not just the most optimized-for-search article page. As you can see in the first tweet of Danny's storm, users can use the word "change" in a search query for many different scenarios. The algorithm has now advanced enough to recognize the difference.

Using AI to Help Connect Words to Concepts

Sullivan said that the search engine is leveraging artificial intelligence to help better understand synonyms. Google has launched several AI-powered updates and campaigns this year to optimize users' paths to correct answers. Using what's called "neural matching," the algorithm is able to match words to concepts that may have been mismatched or lost before.

Search Is a Journey

The idea that search is a journey and it doesn't have one solid end has been a concept Google has explored all year. Sullivan announced several updates in his tweetstorm that aim to explore this journey further, announcing a save-for-later feature for users who may lose track of their original search queries.

Collections Coming Later This Year

Sullivan announced that content users save for later will eventually be grouped into Collections that searchers can continue to reference. This is particularly interesting as Google continues its tug-of-war with other platforms. There are similar features to this on Instagram and Pinterest.

Introducing Topic Layers

Another part of understanding a searcher's journey is enabling them to easily explore a topic. The Topic Layer will leverage what the algorithm already knows about a user's search history in addition to how a subject naturally relates to other search topics.

Google Feed Becomes Google Discover

The Google Feed has been rebranded as Google Discover. Users will be able to explore a specific topic via Google Search using cards and additional native information available throughout its pages, rather than just the top results. This is an effort to not only continue to enhance a user's journey, but another way to compete with platforms such as Instagram and Snapchat that have pages similar to Discover.

Visual Search Comes Alive with Google Images Updates

Using the power of artificial intelligence again, Google announced many changes to the Google Image experience, including better captions and breakdowns of related information. Sullivan said they will make the entire search journey more visually immersive with moving images and high-quality photos on the first page of search results.

Check out the AI-powered stories in the tweet embedded below. The search engine is on its own journey to become a social platform of its own.

Introducing Google Lens

Visual search has arrived with the announcement of Google Lens. Users will now be able to search by image instead of keyword(s) on mobile. Google has updated its algorithm so that Google Image results are not just organized by best photo, but rather by best photo and accompanying content. This will be particularly useful for products, e-commerce, and any other sort of tangible, project-based searches.

Keeping up with the New Age of Search

Google also released a new beta test for SOS Alerts and changes to its job search forums in its large round of 20th anniversary updates. Google's changes usher in the continued return of SEO, which is good news for publishers. The search engine's advancements provide more opportunities for all publishers — both brands and media companies — to diversify their content and revenue streams. After Facebook's "friends and family" update in January 2018, publishers have been experimenting with varying strategies to prioritize content across multiple platforms, including on site.

Search is a wonderful way to not only publish your content in several places — such as Google News and Accelerated Mobile Pages (AMP) — but it's also a tool that incentivizes more clicks to your site. Publishers can now strategize around appropriate and relevant quality content that answers search queries to see their rankings improve, rather than trying to manipulate articles to trick a finicky algorithm.

We can help you keep up with all of the algorithm updates to ensure your SEO strategy is set up to win. Request a proposal today and let's start working together.

You're almost there! Fill out the form below and a Rebel will contact you within one business day.

x

A Look Inside the Only Creative Agency Powered by Deep Technology

Strategic development of product that supports content distribution, conversion, and loyalty.

RebelMouse is a creative agency fueled by a publishing platform with deep technology. Our expertise is rooted in media and content marketing because there is no other team that understands distributive publishing better than we do. There is also no other CMS on the market today that provides content creators with the tools they need to unlock sustainable growth backed by sticky monetization methods. RebelMouse blends product and strategy together to move the needle where it matters most — organic traffic and user growth, conversion to loyalty, and revenue growth.

Keep reading... Show less

Curate Well-Rounded Content: Embed Previous Posts With Assembler

Flat media is dead. That's why we are always updating our product to make it easier and more intuitive to create dynamic media. A great example of one of these features allows users to embed previously published posts into a new post through our Particle Assembler.

Keep reading... Show less

Updates: Edit Email Templates in Entry Editor, Easily Select the Right Tags

We have two new product updates that will make editing each article easier and more customized.

Keep reading... Show less

New: Simplify Your Workflow With Our New Copy and Paste Function

There's a new feature in RebelMouse's Entry Editor that easily lets you copy and paste an entire post, including lead media, headline, subheadline, body, social copy, and social scheduling information. Don't worry — we will only copy the social scheduling language you've previously set up. Using this functionality will not schedule the post to be sent out again.

Keep reading... Show less

How to Set a Canonical URL

A canonical URL is an HTML element that prevents duplicate content. This helps prevent SEO issues by indicating whether a URL is a "canonical" or "preferred" version of a page.

Keep reading... Show less

You're almost there! Fill out the form below and a Rebel will contact you within one business day.

x

The CFO's Guide to RebelMouse

A look at how you gain more and spend less with our platform.

Every Chief Financial Officer (CFO) has an important mission: Balance efficiency with fiscal responsibility while eliminating risk. To survive and thrive in today's publishing industry, this can be a tall order. New options for vendors, hosting, and service providers pop up all the time, and as technology advances, so do the kinds of tools you need to grow reach and revenue.

Keep reading... Show less

Be an Advocate for Engagement With Discovery Email Templates

RebelMouse's Discovery tool offers various forms of social outreach, including emails that you can send to influencers while you're editing your article. We utilize our proprietary technology to seamlessly pull in the email addresses of social media account owners. And now, coupled with customizable template language that automatically gets pulled into your workflow, you can easily send out messages to let these accounts know that you love their content and wouldn't mind if they shared a related story of yours.

Keep reading... Show less

New E-Commerce Option: Easily Feature Products With Just a Few Clicks

Every year, the numbers of shoppers who choose to purchase online versus in retail stores continues to grow. It's estimated that the number of online shoppers will rise to 230.5 million by 2021. At RebelMouse, we've added a new particle layout for our clients that do e-commerce. This feature makes it super simple to highlight products right from within our Entry Editor.

Keep reading... Show less

2018: A RebelMouse Year in Review

From product to personal, we flourished on every level.

It's always overwhelming to think about how far we've come as a company every time December rolls around. From all the peaks and valleys our ever-changing industry likes to throw at us, to the personal triumphs and challenges we experience as a team, each year is always one to remember. But this time, 2018 took the cake. It was 365 days of twists, turns, and far more shining moments than ever before.

Keep reading... Show less