Digital Marketing Statistics
To engage digital audiences, the marketing industry is a dynamic landscape that encompasses various methods, developing trends, and cutting-edge technologies to reach new audiences. Marketing initiatives continue to thrive across a wide range of channels, including social media, mobile platforms, audio, video, and others, with no indications of slowing down.
As automation, artificial intelligence( AI), and sophisticated analytics become more integrated into marketing campaigns, the potential income and creative efforts for the marketing industry will skyrocket. The RebelMouse team is glad to give you 37 of the most recent digital marketing statistics for 2024, which provide insights into digital marketing revenue, CMS performance, and future AI growth.
1. 58% of marketing professionals indicated they used social media posting tools to leverage their content marketing efforts in a 2022 poll.
2. In 2022, the global content marketing industry produced an estimated $63 billion in revenue. Growth is predicted to reach $72 billion in 2023, with a further increase expected to reach $108 billion by 2026.
3. According to a global survey conducted in 2022, 27% of marketers spent less than $1,000 per month on content marketing, while 10% paid $10,000 to $20,000 per month.
4. 92.3% of users access the internet through a mobile phone.
5. As of 2023, mobile accounted for over 50% of all web traffic globally in the first quarter of 2023.
6. An annual study of Chief Marketing Officers (CMOs) in Northern and Western Europe, as well as North America, states that in 2023, 9.1% of their companies' sales went into marketing strategies.
7. The global marketing automation industry's revenue increased by an expected 22% to $5.9 billion between 2021 and 2023.
8. The amount spent on digital ads in the U.S. increased to $32 billion in 2022 from $28.9 billion in 2021.
9. By 2024, it’s predicted that B2B digital advertising spending in the U.S. will total $18.5 billion.
10. Facebook was the most popular platform among international marketers in January 2023, with 89% of users, closely followed by Instagram with 80%.
11. According to market estimates, the U.S. will spend the most on advertising in 2024 — roughly $363 billion — making it the top advertising economy.
AI Statistics and Trends for 2024
The AI market has revolutionized various industries, such as health, finance, marketing, media, and education, by boosting productivity and delivering innovative solutions. In this digital age, the possibilities with AI are boundless.
Popular tools like chatbots, image-generating AI, and AI-powered mobile apps have significantly enhanced both personal and professional life for creative professionals and individuals. The ongoing trends in AI continue to evolve and expand. These AI statistics for 2024 offer insights into the future, assisting businesses that continue to prepare for and adapt to the ongoing AI revolution.
12. It’s anticipated that the global market for AI in marketing will reach $107.4 billion by 2028, up from $27.4 billion in 2023.
13. In 2022, 23% of American B2B marketers aimed to incorporate AI and automation into their strategies to enhance customer data analysis.
14. An international survey conducted in 2022 revealed that, compared to 88% in 2021, 90% of marketing professionals in 35 countries employed AI solutions to automate client interactions. Furthermore, the same proportion of marketers as last year, 88% — reported that AI continued to help with personalizing the consumer journey across several channels.
15. A global poll of marketing professionals conducted in 2022 revealed that 39% of respondents trusted AI to expedite email send times, and 42% trusted AI for real-time content and offers customization.
16. In a 2023 U.S. survey, 16% of respondents aged 35–44 found brand/advertiser-generated AI images highly appealing.
17. In a 2023 U.S. survey, 12% of respondents aged 18–34 found generative AI images in influencer-created social media advertising highly appealing.
18. In 2022, 32% of marketers employed AI and marketing automation for offers, email personalization, and paid advertising. Furthermore, for product and content recommendations, content ideas, and email subject line personalization, 22% of respondents coupled AI with marketing automation.
19. According to a U.S. survey conducted in October 2022, B2B marketers who used chatbots had notable increases in lead generation: 26% saw increases of 10–20%, 25% saw increases of 5–10%, and 15% saw increases of more than 30%.
20. AI could accelerate the growth of labor productivity in the U.S. between 2023 and 2033.
21. Global startup funding for AI has increased over the past ten years from $670 million to $36 billion.
Content Management System 2024 Statistics and Trends
Successful websites and online businesses are built on content management systems (CMS). A strong CMS provides the means and tactics to connect you with your target market and expedite laborious chores like SEO management and creative planning.
The market for CMS platforms is primarily driven by the world's growing need for data and a CMS' ability to collect, store, and systematically organize data, as well as utilize an intuitive interface to streamline and optimize content creation and design initiatives. Below are trending CMS statistics for 2024 that will help you decide if a CMS platform (or replatform) is the right move for your business.
22. In a 2022 poll, 30% of marketers claimed they used a CMS over social media to leverage their content marketing activities.
23. Over 77 million websites in the world use a CMS platform.
24. The global content management software market was valued at $17.5 billion in 2021 and is projected to reach $25.5 billion by 2028, with a CAGR of about 6.5% during the forecast period.
25. Over 34 million (45%) of the 77 million websites in the world are powered by WordPress.
26. Globally, there are more than 35 million blog sites. By the end of 2023, there will be over four million blog sites in the U.S.
27. In 2023, there will be 1.1 billion websites worldwide, with 18% active and 82% inactive.
28. In June 2023, there were 905 million inactive websites and 202 million active websites worldwide.
29. Every day in 2023, 252,000 new websites are created globally.
30. In 2023, globally, three new websites are created every second, 175 new websites are created every minute, and 10,500 new websites are created every hour.
31. The top CMS platforms in 2023 are Squarespace, Wix, and WordPress.
32. 36% of websites do not use popular CMS platforms like Squarespace, Wix, and WordPress.
33. In 2023, most WordPress sites are vulnerable to hacking and malware.
34. In 2023, 33% of webpages are hand coded.
35. Enterprise companies spend about 28% of their marketing budget on CMS platforms.
36. In the CMS market, web content management (WCM) is the industry leader.
37. North America holds the largest market share for CMS platforms.
What to Look for in a CMS Platform in 2024?
Check out our infographic on the essential features that your CMS platform should have in 2024. Understand how content management, Core Web Vitals, on-page SEO, and more play a significant role in your digital marketing success and business exposure.
Make the Switch to the RebelMouse CMS Platform
An intuitive CMS platform is only the beginning of your business journey. While many platforms offer the basic components of content management, they often fall short when it comes to driving business awareness and achieving success across Google’s products.
RebelMouse’s CMS goes beyond the basics by offering powerful AI integrations, omnichannel support for platforms like Google, social media, and Apple News, web content management, authoring tools, predictive analytics, and more. Our goal is to help you establish and strengthen connections with your audience, ultimately driving success for your business. Check out our case studies and testimonials here.
From website design and development plans to the installation of AI and marketing automation, our team offers help at every stage of the process. We'll make sure your website has everything it needs to prosper throughout 2024's rapidly changing digital environment.
For more information about how to add RebelMouse to your digital arsenal, contact us today to get started. Our team will help you make the switch to a system and team that’s dedicated to bringing you online success.
Sources used: BuiltWith, Exploding Topics, Facts and Factors, Siteefy, Statista, Tech Report
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