Content Strategy

Content Strategy Tip: How to Order Your Site’s Stream of Content

Content Strategy Tip: How to Order Your Site’s Stream of Content

Curate your content experience for maximum reach

As publishers, we spend so much time creating quality content that sometimes we forget about how to order articles on our site for maximum reach. However, our data has proven that it's important to be strategic when determining the order of content after each article. Here are some suggestions on how to structure your content stream for success.

Don't Rush a CTA

It can be tempting to place a subscription Call-to-Action (CTA) module — like an email newsletter sign-up form — immediately after an article. Although counterintuitive, our experience has shown that this is not the best strategy.

If it's a new reader, asking them to subscribe to your newsletter immediately after they finish an article could be a little premature because you haven't given them enough time to check more of your content. Also, repeat users who are familiar with your site may already be subscribers.

If you do have an email newsletter, a subscription CTA module should be saved for the third or fourth spot below the main article. This placement gives users enough time to gauge their interest in your content.

Alternate Popular + Timely Content

It's best to have users flow directly into more original content after an article. Our suggestion is to alternate content in your stream between the most popular articles in the last hour and recently published content.

Mixing up the flow like this means that new users are shown the most popular content, while new content is still given a chance to gain pageviews. Another great option is to strategically use a recommendation module in the second position to promote popular articles while the user is still in view of the main article.

If you have any questions about ordering your content in the stream on your site, please contact your account manager or send an email to

What Is RebelMouse?
Request a Proposal

Websites Are Built

The Fastest Sites in the World Run on RebelMouse

Let’s Chat


RebelMouse Performance Monitoring

Real-Time Core Web Vitals

Get Started

Our Core Features

Our platform is a complete digital publishing toolbox that's built for modern-day content creators, and includes game-changing features such as our:

Layout and Design toolLayout and Design tool on mobile

Why RebelMouse?

Unprecedented Scale

RebelMouse sites reach more than 120M people a month, with an always-modern solution that combines cutting-edge technology with decades of media savvy. And due to our massive scale, 1 in 3 Americans have visited a website powered by RebelMouse.

120M+ Users
550M+ Pageviews
17+ Avg. Minutes per User
6+ Avg. Pages per User

Today's Top Websites Use RebelMouse

Thanks to the tremendous scale of our network, we are able to analyze a wealth of traffic data that informs our strategies and allows us to be a true strategic partner instead of just a vendor.

upworthyindy100Vault12No Film SchoolRawStoryResponsible StatecraftPrideMNI Market NewsPremierGuitarPenskeINN Educate Brand ConnectThe FulcrumGZEROOkayafricaBrit+CoPaper MagazinePowerToFlyNarcityCommonDreamsAllBusiness

What Clients Say

We’re here to help you weigh and understand every tech and strategic decision that affects your digital presence. Spend less time managing everything yourself, and more time focused on creating the quality content your users deserve.

Case Studies

A Team Built Like No Other

RebelMouse employs a unique, diverse, and decentralized team that consists of 70+ digital traffic experts across more than 25 different countries. We have no central office, and we cover every time zone to ensure that we’re able to deliver amazing results and enterprise-grade support around the clock.

Our team is well-versed in all things product, content, traffic, and revenue, and we strategically deploy ourselves to help with each element across all of our clients. We thrive on solving the complex.

Let's Chat