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Content and SEO: The More the Merrier?

does more content mean better search performance

Google’s Search Expert weighs in on how content quantity impacts search performance

It can be easy for content creators to assume that their search rankings may improve with more content. More content means more chances for a search win, right? Not necessarily. According to Google’s Search Advocate John Mueller, quantity and quality don’t always go hand in hand.

Mueller often provides little nuggets of SEO tips that reveal a very helpful glimpse into the mysterious inner workings of the Google Search algorithm. This month, Mueller let the search community know via Twitter that more content does not equal better search performance in the eyes of Google’s crawler. Here’s a peek at the discussion:

Mueller has previously gone on record saying that content frequency is not a ranking factor for search. He recently clarified that this even includes quality content:

This means that even if you are writing 15 quality articles a week, it doesn’t necessarily mean that you will rank higher on search than your competitors who may only publish once a month. So what’s the best way to make sure your content performs well on search? There are a lot of factors that go into a successful SEO strategy, but when it comes to the meat and potatoes of your content, it’s best to focus on practicing what’s known as white hat SEO.

While it may sound like an unusual term, practicing white hat SEO simply means creating content that falls within Google Search’s guidelines. These rules center around creating relevant, quality content on a fast-loading platform that’s mobile-friendly and easy to navigate. So instead of worrying about how much content you can generate, it’s better to focus on the kinds of content you create.

Click here to read more about white hat SEO on WordStream’s blog.

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