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does more content mean better search performance

Google’s Search Expert weighs in on how content quantity impacts search performance

It can be easy for content creators to assume that their search rankings may improve with more content. More content means more chances for a search win, right? Not necessarily. According to Google’s Search Advocate John Mueller, quantity and quality don’t always go hand in hand.

Mueller often provides little nuggets of SEO tips that reveal a very helpful glimpse into the mysterious inner workings of the Google Search algorithm. This month, Mueller let the search community know via Twitter that more content does not equal better search performance in the eyes of Google’s crawler. Here’s a peek at the discussion:

Mueller has previously gone on record saying that content frequency is not a ranking factor for search. He recently clarified that this even includes quality content:

This means that even if you are writing 15 quality articles a week, it doesn’t necessarily mean that you will rank higher on search than your competitors who may only publish once a month. So what’s the best way to make sure your content performs well on search? There are a lot of factors that go into a successful SEO strategy, but when it comes to the meat and potatoes of your content, it’s best to focus on practicing what’s known as white hat SEO.

While it may sound like an unusual term, practicing white hat SEO simply means creating content that falls within Google Search’s guidelines. These rules center around creating relevant, quality content on a fast-loading platform that’s mobile-friendly and easy to navigate. So instead of worrying about how much content you can generate, it’s better to focus on the kinds of content you create.

Click here to read more about white hat SEO on WordStream’s blog.

Start Winning at Search in 2022

RebelMouse is a publishing platform with built-in, proprietary search technology that makes it easy for each piece of content to rank quickly on search engines. Our modern CMS outperforms the competition on Core Web Vitals so that content creators never have to worry about page speed. We can also make sure that your team is creating quality, SEO-friendly content at the site level so that you can drive the level of traffic your site deserves.

Click here to start chatting with us about how we can help transform your business.

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Rebel Insights

RebelMouse Q1 2021 Platform Updates

Speed, performance, and Core Web Vitals enhancements

Click here to read our Q2 2021 platform performance updates!

At RebelMouse, we pour our souls into making sure that our platform is always the most modern, high-performance CMS on the market. In fact, we invested over $100,000 worth of hours into our platform in Q1 2021 alone. This has resulted in updates and performance enhancements that publishers would have to pay for on their own to make happen on any other platform, such as WordPress. We're proud to be at a level of scale where we can invest this way into our platform, and we will continue to invest at this rate every quarter moving forward just as we have in the past.

Here are the major updates that we've added to the platform in Q1.

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Google Launches Long Tap to Preview Function for Discover
Rebel Insights

Google Launches Long Tap to Preview Function for Discover

Google Discover just got a bit more interactive. SEO consultant Glenn Gabe posted on Twitter that he noticed a long tap to preview function pop up on Google Discover for Chrome users.

The new preview feature is another great reason to start optimizing your content for Google Discover. As a reminder, according to Google, Discover is a hyper-personalized feed that "actively tunes itself to a user's interests and displays content that aligns with those interests." Since Discover's feed is curated by a user's previous web activity, it's a great opportunity to expose your content to an ultra-targeted audience.

The long tap to preview allows a user to preview an article page when they press and hold down on a story. Here’s a screenshot of what the new long tap to preview looks like:

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RebelMouse Q1 2022 Platform Performance Updates
Rebel Insights

RebelMouse Q1 2022 Platform Performance Updates

Click here to read our Q4 2021 platform performance updates.

Click here to read our Q3 2021 platform performance updates.

Click here to read our Q2 2021 platform performance updates.

Click here to read our Q1 2021 platform performance updates.

RebelMouse started 2022 off strong with a continued commitment to site performance, particularly Google’s Core Web Vitals, that makes the sites within our network the fastest on the open web. In fact, our commitment to high performance was recognized by Google. We analyzed the audience behavior of a number of sites we power, both before and after we optimized for high performance scores on Core Web Vitals. On every site we analyzed, there was a significant boost in loyalty and engagement metrics. Click here to read the full case study on Google’s web.dev blog.

Here’s a bit more of what we’ve been up to since the start of the year:

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