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How to Win on Facebook Right Now

2017 marks another year of changes and updates to the Facebook platform. To no one's surprise, many of those updates were a direct response to both the fake news epidemic and intrusive ads that invaded the News Feed.

Throughout this cleanup process, many publishers who unintentionally violated new guidelines watched their Facebook reach decline. And without a strategy that's adaptive to Facebook's constant algorithm updates, publishers have been scrambling for answers and new ways to keep eyeballs on their content.

We can't really complain that good ol' quality content and an enhanced user experience is again at the forefront of all these efforts. Facebook has since even released News Feed Publisher Guidelines in an effort to bring back quality content that users truly value from publishers.

So if you've got the quality content part down, but still can't figure out how to increase your Facebook reach, there are a number of ways to make sure you're winning on both fronts.


Long-Form Content

Long-form content that is worth scrolling for is gold. We're not talking about long-form pieces that are filled with junk, but rather actual quality content that takes time and effort to produce. This is where you can not only get higher CPMs, but also higher engagement and sharing from your audiences. Long-form, detailed content gets shared more than its short-form alternative, and also ranks higher in Google. It's really a win-win.

Go “All in” on Instant Articles

Going "all in" on Instant Articles means every post has to be published as an Instant Article at least once. We can't stress this enough. It's become a must to winning the Facebook reach game. Not only will converting all your articles to Instant Articles grow your overall reach, but it will grow your website's total traffic too due to the leakage from desktop and mobile web.

Publishers that don't benefit from Instant Articles are simply not doing it right. We have a specific formula to optimize Instant Articles for maximum engagement and revenue.

It's a battle-tested, data-backed formula that's working for all of our clients: video + engaging, intelligently designed copy = $$$ on Instant Articles. And if you stick to it, you'll start to monetize Instant Articles with higher CPMs every day.

Your ad units should be configured so that they display evenly throughout your content, and everything should be perfectly optimized for social. Your website must also be paired alongside these efforts in order to create a fast and social experience because Facebook will kill reach to slow and poorly designed websites. Without these pieces in place, no real Instant Articles traffic can be built.

It’s Not All About Video

We were also onboard the rising video trend and preached its powers, but those powers are shifting. Video on Facebook has grown more complicated. Publishing properties that were purely social video peaked months ago. Those properties were filling a hole in content on Facebook, but they created very little loyalty and brand recognition — and that's super dangerous. Some publishers even experienced as much as a 60% drop in their traffic.

The good news is that writers are very much important again. The Facebook algorithm appreciates quality, thoughtful content. And it's not just writers, but true content curators who can build engaging pieces of content that bring in reach and revenue. Companies who laid off their editorial departments are now stuck because their pivot to video has been overdone. You absolutely need video, but you also need the mix of content that creates deep engagement and repeat loyalty to win on Facebook.

RebelMouse Can Help

Our technology is designed to keep up with the speed of the tech giants. We're obsessed with traffic + how things go viral, and it's allowed our clients to continue to see their Facebook reach increase. With the right mix of technology and strategy, we've mastered a content distribution formula that truly works.

Our CMS is designed to be your roadmap in the ever-changing media world, and encompasses everything from Instant Articles configuration + strategy to website launch. Not only will we help set up your Instant Articles, but we'll help you create a monetization and audience strategy that brings in real loyal, sticky audiences.

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Google Made Major Changes to Its Formula for Page Speed. Here’s What to Do About It in 2022.
Rebel Insights

Google Made Major Changes to Its Formula for Page Speed. Here’s What to Do About It in 2022.

Make sure your site is set up for success in 2022.

In the spring of 2020, Google let the world know that its Core Web Vitals would become the new benchmark for measuring a site's performance in its search results, known as the page experience update. Fast forward to more than a year later in August 2021 when, after much anticipation, Google's page experience update became official.

Since its rollout, developers have felt the impact of how their publishing platforms stack up against the new standard. Important decisions around the architecture of your site can now make or break your site's performance in the eyes of Google.

HTTP Archive, a tracking platform that crawls the web to identify trends and record historical patterns, frequently reports on how top content management systems (CMS) have weathered the page experience update through the creation of its Core Web Vitals Technology Report. RebelMouse has consistently outperformed major CMS platforms on Google's most critical metrics throughout the year:

Getting superior scores on Google's performance benchmarks isn't easy, either. The Ahrefs blog analyzed Core Web Vitals data from the Chrome User Experience Report (CrUX), which is data from actual Chrome users, to see how the web stacks up against Core Web Vitals. Their study found that only 33% of sites on the web are passing Core Web Vitals.

data from Ahrefs tracked on a line chart finds that shows only 33% of sites on the web pass Google's Core Web VitalsFrom Ahrefs.

Luckily, performing well on Core Web Vitals is possible with thoughtful, strategic changes to your site’s codebase. Here's what you need to know and how we can help.

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Why RebelMouse Is the Most Secure CMS on the Web

Delivering a secure, high-performing environment with extreme reliability is essential to all of our clients at RebelMouse. We only use industry-leading, reliable approaches to host our infrastructure. This ensures maximum stability and security for all of our clients’ data. Here are just some of the reasons we’re able to maintain a hard-bodied product that’s flexible, too.

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