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4 Steps to Increase Page Speed on RebelMouse

Simple tips on how to optimize your site with just a few clicks

Page speed has quickly become an integral part of digital publishing. Publishers who haven't optimized for load time and usability will see lower search rankings, less page views, and lower revenue.

Because of this, RebelMouse has made page speed a top priority. Our Google PageSpeed Insights scores are often much higher than some of the biggest properties on the open web, and our clients enjoy reaping the benefits of an unobtrusive user experience. Our intuitive platform also makes it easy for publishers in our network to take site optimization into their own hands.


The following are some tips for clients publishing on RebelMouse who want to make small changes to improve their page speed performance.

1. Conditional Content: If you're using an element for a specific solution, make sure you use a Conditional Content element. For example, if you have something that should only appear for desktop users, make sure to add a Conditional Content element and set it up so that the code only renders on desktop. The following is just one example of where we did this and immediately saw an improvement of five points in page speed.

2. Lazy Load: Use the Lazy Load element in our Layout & Design tool whenever possible. This feature loads a page's elements only when they're needed by a user instead of all at once. For example, it's common to lazy load a sidebar because it's typically not the primary element on a page.

For example, if you need to add custom JavaScript to your code, make sure you use a Lazy Load element. We can easily do this by adding the following to the script tag:

<script type="text/lazy-javascript" priority="1">//your code is here</script>
  • Prioritize what to load first, such as the following:
    • 0 = Most important
    • 1 = Important ads
    • 3 = Middle of the page
    • 5 = Bottom of the page

When adding third-party scripts like the one below, double-check to make sure they're set to lazy load.

To test that lazy load is working properly, try the following steps:

  • Try our lazy loading (<script type="text/lazy-javascript" priority="3" data-src="//static.chartbeat.com/js/chartbeat.js"></script>)
  • Try to use "defer" (<script src="" defer>)
  • Try to use "async" (<script src="" async>)
  • Place the script without modifiers (<script src="" />)

3. Hide Images: Instead of hiding images with CSS, check the option "Hide Image" in our Layout & Design tool to maximize performance. Images can be large in file size and add extra load time to your website. If you hide them with CSS, they'll still load even if they're out of sight. But if you use our simple checkbox, you don't even fetch the image from our back end.

4. Alternative Fonts: One other small thing that can make a huge difference in your site's performance is using alternative fonts. Adding alternative fonts to your pages can give you a page speed improvement of approximately 10 points.

If you have any questions about how to optimize your site for maximum performance, email support@rebelmouse.com or talk to your account manager today.

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How to Include Interactive Elements in Posts

Enhance your articles with rich and creative media

Every article is a fresh chance to grab new readers and nurture loyal followers. This is why we give creators every opportunity to build content rich with media elements that enhance every reader's experience.

Add More Layers to Your Content

You can easily add interactive elements, like charts, to posts on our platform. For example, if you need to embed iframe code into a post, this can be done via our Add Media Bar. To do so, click the code icon (< >):

A text box will appear so you can insert your code:

Embedded Code Across Platforms

One important thing to keep in mind is that Google AMP, AppleNews, and Facebook Instant Articles will not always support embedded code. So if you use an iframe, it's best to turn off distribution to those channels for that particular post. If you have a lot of posts that require embedded code, this could be problematic for growth across those important platforms.

If you do want to use an iframe on a post destined for Google AMP distribution, it can be possible if the iframe is not at the top of the page or within the first 75% of the viewport when the page is scrolled to the top (whichever is smaller). AMP is a fast technology designed for mobile users and iframes are loaded using arbitrary timing that AMP's technology cannot ensure. For this reason, it's suggested that iframes be included in places that are not visible by users upon load.

If you have an article that needs to include an iframe at the top of the page, or within the first 75% of the viewport, AMP can be turned off for that individual article within Entry Editor.

If you don't need an interactive chart to be interactive in nature, can turn it into an image and upload it directly to your post. This way it will work on all platforms, including Google AMP, Apple News, and Facebook Instant Articles. This option, when possible, is ideal to ensure you're optimized for page speed.

Take Advantage of Shortcodes

Another great way to embed media is through our shortcodes functionality. Click here to learn more about shortcodes. Shortcodes can also inserted using the Add Media Bar. Click the brackets icon ([ ]) to choose the shortcode you want to use.

Here's an example of a chart on an article page that's been inserted using a shortcode:

If you have any questions about how to add interactive elements to your content, please email support@rebelmouse.com or talk to your account manager today.

Shortcodes Dashboard: Dynamic Media in Just a Few Clicks

Create multidimensional content with easy-to-find shortcodes

We believe static media is dead, and that every piece of content should be multidimensional and engaging. This is why our platform enables creators so they can add dynamic media to their content in easy and efficient ways.

One simple way to add interactive content to any post is through the use of shortcodes. Shortcodes are small snippets of code that are easier to remember than longer sequences. They typically will activate a feature or embed media into an article.

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How to Add Scalable Vector Graphics to RebelMouse

Quickly add an SVG to any page

A Scalable Vector Graphic, or SVG, is a type of graphic format that gives you more flexibility than standard formats like JPEG or PNG.

To add an SVG to your RebelMouse site, first go to your Layout & Design tool. Next, open the SVG in a code editor and copy the entire <svg> element. Then, add a Custom HTML element to your layout and paste in the SVG code:

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