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Optimizing Page Speed on RebelMouse

RebelMouse is the fastest media platform available today. With that said, third-party plugins can slow your page speed down. But there are ways you can optimize them.


Data Snapshots to Understand

First, take a moment and review what you're competing with:

How Fast Could You Be on RebelMouse?

Our platform is blazingly fast, but you need to control your third-party plugins carefully. Here's how a RebelMouse-powered client is performing:

How to Get Faster

  • Use lazy-loading objects everywhere you can. We have an in-depth article on how to handle this here.
  • Move third-party JavaScript from the header to right before the closing of the body tag.
    • In our Layout & Design tool, we recommend that you create a shared element called "Third-Party JavaScript Calls," and that you place it in your footer.
    • If you use infinite scroll, you can place the shared element right after the "Infinite Scroller" module so that it's before the closing of the body tag, since you probably will never have users reach your footer.

Here is how it works:

Use asynchronous calls on every third-party JavaScript library. There are some wonderful articles on the internet that explain this. We recommend these two in particular:

If you're working with a particular partner, and moving their code to asynchronous doesn't work when you test it, you should absolutely reach out to them directly and ask them to support it, as well as give you the right code snippet for it. This will make a big difference in load times.

Ensure your image crop ratios are not set to "Preserve Original" in our Layout & Design tool. This is done in the post element, as shown here:

Curious if your site is firing on all cylinders? Check with your account manager today to make sure your site is optimized for top performance.

If you're not on RebelMouse yet, we can help you optimize your current site's page speed, in addition to addressing your Lighthouse audit, Google Search Console setup, and SEO strategy. Don't fall victim to slow page speed in 2019. Request a proposal today and let's start working together.

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Content Strategy

In 2022, Publishers Take Back Control With Subscription Success

Users are ready to pay for content that delivers

The Rise of the Mature User

It's been a long and winding path, but in 2022 the subscription model continues its upward trajectory as a top revenue strategy for publishers of all sizes. The tug of war between platforms and publishers reached its peak in the last few years of the previous decade, leaving users desperate for a modern user experience that's clear of any clutter from the duopoly that is Google and Facebook. This is why intelligent paywall models are a top choice for users looking to consume content right from the source. When done correctly, the strategy can work for any type of media. The New York Times, a frequent showpiece example of the power of paywalls, is constantly reporting record-busting subscription numbers, with 7.6 million digital subscriptions in 2021.

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RebelMouse Q1 2021 Platform Updates

Speed, performance, and Core Web Vitals enhancements

Click here to read our Q2 2021 platform performance updates!

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Here are the major updates that we've added to the platform in Q1.

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A Guide to Google's Publisher Center

May 2022 Update: Looking to set up Publisher Center?

Navigating critical tools for your organization on your own can be treacherous. RebelMouse has built a platform infrastructure that exceeds the digital publishing industry’s standards, while simultaneously cracking the code on Google's algorithm puzzles. Our platform is designed from the ground up to empower users of every skill level to build sites that perform well against Google’s Core Web Vitals, which means better organic reach, search returns, and visibility. In fact, Google recently featured RebelMouse on its web.dev blog to highlight how our performance optimizations nurture user loyalty and engagement. We provide the tools and information that unlock sustainable growth and revenue, and we outperform other industry leaders on site, search, and social. Let's start working together.

In late 2019, Google merged Google News Producer and Google News Publisher Center into a single tool. Officially called Publisher Center, Google has created an enhanced user experience and expanded set of functionalities that easily allow any publisher to manage content across multiple properties on Google News.

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The Subscription Model Is Taking off and Competition Has Never Been Steeper

The post-pandemic user landscape is still ripe for subscription revenue

You can get a subscription for everything these days. Whether it’s a cheese-of-the-month club or annual access to read your favorite content, the subscription-based model has continued to gain steam in recent years. In fact, the market for digital subscriptions is valued at $650 billion according to a new report from Lineup, a subscription management solution.

The power of the subscription model has been growing since even before the COVID-19 crisis began, and isn’t showing any signs of slowing as we enter a post-pandemic landscape. According to What’s New in Publishing, Gannett reported a 46% year-over-year increase in digital subscriptions in November 2021, putting them at 1.5M total subscribers. Hearst grew its digital subscriptions by 50% in 2021.

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