What's Next After Facebook

It's always hard to imagine what is next until suddenly it's dramatically obvious.

It is now completely clear. The first phase of the internet confused freedom of speech with code of conduct. Platforms built through the hard work of good people are being used to spread hate across the world at rates we have never seen before. The largest platforms in the world are now completely toxic. And in our decades of enduring this, the toxicity has become normalized. What women endure online — as an important example — is worth sobbing over (and I honestly hope you do).


Trump is the first Facebook president. He put all of his (and Russia's) campaign money into social. Not only was it immoral for Facebook to take the money of a bully to make their quarter, but they continue to operate a broken paradigm. Trump should have been banned at least five years ago for his abusive bullying online. Now he threatens a nuclear holocaust on Twitter, and Jack Dorsey stays silent.

This is because the platforms of today were built from the ground up on the model of free speech. Which is fine. Those platforms can exist for you to say whatever you want for good or ill. It's not like we can have an enforceable code of conduct for the entirety of the open web. But we can have a code of conduct for the social platforms we choose to use. And the right one will emerge to be a safe place where there is no room for bullies.

Twitter and Facebook have their codes of conduct already in place and have every single reason to ban Donald Trump from using the platforms they worked so very hard to create. After all, the only thing at stake is the tens of millions of lives that will be lost when he uses our nuclear force on an impoverished country, or the fact that he tortures the weak in our very own country — one many generations worked so very hard to build.

I believe culture is malleable. It is ideas that change culture. We have a responsibility to work on spreading the ideas that matter, and to spread them on platforms that value their code of conduct as much as we value our Constitution.

RebelMouse CEO + Founder Paul Berry vocalizes what we were all thinking in May 2017.

The Washington Post releases details on the story four months later.

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Maximize Your SEO Potential With RebelMouse’s Entry Editor

Take a peek into how our proprietary technology helps sites surge on search

The RebelMouse platform features a rich search engine optimization (SEO) toolset that guides writers and editors to think about the right search phrase behind every story, as well as how to focus on small but meaningful modifications designed to improve organic search performance.

Our SEO technology centers around best practices for search, including detailed metadata that will help Google's site crawler identify, index, and rank your content quickly. It often leads our clients to experiences traffic surges that look like the following after launching on our platform:

how to increase search traffic

Here's a look inside our proprietary technology that helps our clients experience quick search boosts that turn into long-term SEO wins.

The Search Tab

how to find the right search phrase

Every new article presents a new opportunity to win on search. RebelMouse's Entry Editor features an SEO tab that's designed to help you optimize every post to give it the best shot at winning a targeted search phrase. Here's a glimpse into how it guides editors through a perfected search strategy before the "Publish" button is even clicked.

Define Your Search Phrase

search volume data

It can be tricky to nail down which search phrase you want to win. Within the SEO tab, you can brainstorm your ideas in real time. Through the creative usage of APIs, we ensure writes and editors are armed with the right information when optimizing content for SEO. In the example above, the drop-down list is suggesting search phrases that are already performing well on Google. The number next to each recommended phrase is its monthly search volume.

This helps you determine which phrases are easy to win, or perhaps too competitive to strategize for, on an article-by-article basis. Click here to read more about this feature.

Optimize Your Slug to Match Your Search Phrase

submit url to search engines

The SEO tab in our Entry Editor is designed to repeat your desired search phrase throughout your content so that Google's crawler has every chance to index it correctly for search. With this methodology in mind, it's a best practice to have your article's URL slug match your desired search phrase. From the SEO tab, you can click the Optimize Slug button to automatically match your URL slug to the search phrase you want to win. Click here to read more about this feature.

Pick Smart Recirculation Links

seo outlinks

After you've defined your search phrase and optimized your URL slug accordingly, you can select highly relevant links to add as related content to the end of your article. We call these Around the Web (ATW) links. The SEO tab allows you to pick the best links from your own site, as well as from around the web, which leads to truly amazing traffic boosts. This is a proven SEO practice that's rewarded by Google. Since your article will link to pages already winning your search phrase, it can increase your own post's relevance score in the eyes of Google's crawler.

We automate the surfacing of both ATW and internal links for you, so it's as easy as ticking a handful of checkboxes to add them to your post. We've also done the math, and the data is clear: Adding ATW and internal links to the end of your articles can increase traffic coming to your posts from Google by over 300%! Click here to read more about this feature.

Craft Metadata Before Publish

what is seo metadata

When it comes to Google's site crawler, providing clever metadata is one of the best ways to contextualize your content for search. From there, Google's search algorithm will rank your site for search queries that it determines are relevant to your content. Our SEO tab allows you to write your metadata right from within our Entry Editor. Plus, our character counter will help you make sure that your SEO headline and description match Google's best practices for metadata text length.

It's important to make sure your metadata is clearly written in a succinct way so that Google can quickly understand the nature of your content. Click here to read more.

The RebelMouse Particle Assembler

how to optimize an article for seo

RebelMouse's Particle Assembler is a content creation tool within our Entry Editor that makes it easy to transform your posts into media-rich micro pieces of content, which we call particles, that can both be shared individually and crawled separately on search. Our Assembler functionality gives your content more legs, which means more chances to generate more traffic.

The following steps demonstrate how you can use our Assembler to optimize an article to win a search phrase.

Use Particle Headlines to Reinforce Your Search Phrase

how to write headlines for seo

Assembler is accessible via one simple click in the formatting toolbar of our Entry Editor. From there, an organizational layout will be inserted into your article that will help guide you through building out the particles that will shape your Assembler. The best way to think of Assembler is by treating it as an enhanced list format. If your article is about vegan cooking trends, each particle can feature a new trend. But Assembler does not need to be a simple list. It can also cover the main points of your article and feature user-generated content or even related stories.

Assembler is a helpful SEO tool because it can generate a unique URL slug for each particle, maximizing your article's ability to get indexed by Google for more than one key search phrase. Click here to read more about this feature.

Make the Most of Google's "People Also Ask" Module

how to optimize for people also ask

Particle headlines are also a great way to make use of Google's "People Also Ask" module. This will help you identify search patterns of users who are interested in your search phrase. By tailoring your particles to those patterns, it's likely that your post will move up in Google's search rankings. Click here to read more about this strategy.

Add Media to Every Particle

alt text for seo

Each particle is another opportunity to add relevant media to your post, and Assembler makes it easy to add alt text to every image you upload. Alt text is very important for accessibility and can also have benefits for SEO. Briefly, alt text is text that is added to an image to describe it to search engines, and also to allow people using screen readers to be able to know what the image is without actually being able to see it. You can easily add alt text to any image in RebelMouse from our Entry Editor. Adding your search phase into every alt text field will only bring you one step closer to the top of Google Search's first page.

Make the Most of Our SEO Toolset

RebelMouse's proprietary technology works for any kind of site, whether you're a brand, a new media company, or a legacy publisher. SEO doesn't have to be something that only developers and analysts can understand and augment. Our product is designed to put the power of search in the hands of content creators, editors, and social curators, too.

Start winning on search with every publish. Request a proposal today and let's start working together.

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