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What's Next After Facebook

Andrea Breanna

It's always hard to imagine what is next until suddenly it's dramatically obvious.

It is now completely clear. The first phase of the internet confused freedom of speech with code of conduct. Platforms built through the hard work of good people are being used to spread hate across the world at rates we have never seen before. The largest platforms in the world are now completely toxic. And in our decades of enduring this, the toxicity has become normalized. What women endure online — as an important example — is worth sobbing over (and I honestly hope you do).

Trump is the first Facebook president. He put all of his (and Russia's) campaign money into social. Not only was it immoral for Facebook to take the money of a bully to make their quarter, but they continue to operate a broken paradigm. Trump should have been banned at least five years ago for his abusive bullying online. Now he threatens a nuclear holocaust on Twitter, and Jack Dorsey stays silent.

This is because the platforms of today were built from the ground up on the model of free speech. Which is fine. Those platforms can exist for you to say whatever you want for good or ill. It's not like we can have an enforceable code of conduct for the entirety of the open web. But we can have a code of conduct for the social platforms we choose to use. And the right one will emerge to be a safe place where there is no room for bullies.

Twitter and Facebook have their codes of conduct already in place and have every single reason to ban Donald Trump from using the platforms they worked so very hard to create. After all, the only thing at stake is the tens of millions of lives that will be lost when he uses our nuclear force on an impoverished country, or the fact that he tortures the weak in our very own country — one many generations worked so very hard to build.

I believe culture is malleable. It is ideas that change culture. We have a responsibility to work on spreading the ideas that matter, and to spread them on platforms that value their code of conduct as much as we value our Constitution.

RebelMouse CEO + Founder Paul Berry vocalizes what we were all thinking in May 2017.

The Washington Post releases details on the story four months later.

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Why RebelMouse Is the Best Content Marketing Platform

RebelMouse is a unique platform and company. The company was founded on the vision that media companies would need an always-modern solution to thrive in the new connected internet, and that brands would have to behave like new media companies and use the same platforms.

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View Your Add Media Bar Results in Full-Screen Mode

Browse dynamic assets to enhance every article

In RebelMouse's Entry Editor, there's always an opportunity to add dynamic media to your article using our Add Media Bar. Now, you can browse all the options within the Add Media Bar, including YouTube, Facebook, and GIPHY, in full-screen mode.

To pull up the Add Media Bar, click the ⨁ icon next to your cursor on the left-hand side of the screen. Then, to activate full-screen mode, click the Expand icon on the right-hand side:

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How to Use Google Search Console’s Removals Tool

Quickly remove articles from search or see why a URL was pulled from search

Google recently released a new version of its Removals tool that temporarily blocks URLs from showing up in search results. The tool also shows which content is no longer being displayed due to either being outdated or because it was filtered out by SafeSearch, a Google feature that removes offensive content.

The new tool can be helpful if you want to quickly remove an article from showing up in search or to find information on why your content was removed from search by third-party requests.

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How to Use Override Tags for Headlines + Subheadlines

Customize your preferences easily in our Layout & Design Tool

Site design should be agile, which means it's important to be able to make quick style changes that keep your content cohesive and organized. To make this even easier, there's now the ability to override the tags of your headlines and subheadlines for each article using our Layout & Design tool.

You can make these headline and subheadline changes using a Posts element. Here's a screencast of how this works:

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The Override default Headline Tag can be set to values <h1> through <h6>. The Override default Subheadline Tag can be set to values <h1> through <h6>, <p>, and <div>.

The new headline and subheadline overrides also work with AMP. If you have any questions about this new feature, email support@rebelmouse.com or contact your account manager today.

How to Enable Primary Tag Tracking in Google Analytics

Track your top-performing topics

On RebelMouse, we give you the ability to use as many tags as needed on every article to help keep you organized. But there's also an option to assign one primary tag to a post. A primary tag is built on the same principle as a primary section. One tag lets you assign higher importance to certain pieces of content when processing and organizing your posts.

There is also a primary tag dimension built into our RebelCMS which can be enabled for tracking in Google Analytics.

Why Track Primary Tags?

Tracking primary tags through Google Analytics allows you to track the performance of specific tags, which is helpful if you want to see what kinds of topics are performing well or underperforming on your site.

Once enabled in Google Analytics, you can see the performance of a specific primary tag, such as its pageviews, users, and more:

Then, in Google Data Studio, we can gather the data on your primary tags together to see your top-performing tags and gain insights into how they're performing.

How to Track Primary Tags in Google Analytics

To track your primary tags in Google Analytics, click on the Admin panel in your account. Then, select Custom Definitions.

Next, click Custom Dimensions.

After that, click on the red + New Custom Dimension button.

Fill in the name as Primary Tag, and set the Scope to Hit. Click the blue Create button.

That is all you need to do to set up tracking for your primary tags. Once completed, our team has to link a primary tag custom dimension on our back end. Please contact support@rebelmouse.com or datastudio@rebelmouse.com to finalize this step. Happy tracking!

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New: Elasticsearch in the Posts Dashboard

Easily search to find any post on your site

For publishers, content is often your most valuable asset. That's why it's important to take care of your article library as it grows and discovers new life over and over again. Now, we've made it easier to find your posts with our new Elasticsearch functionality.

You can now search for every article ever created on your site using your Posts Dashboard. First, click the Filters icon in the top right-hand corner to pull up the search navigation:

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Take Advantage of Google’s Structured Data for Lead Media Videos

Organize your content for success on search

Google's structured data is a way to organize your content so that it provides additional information to Google's site crawler. The descriptive data allows Google to more effectively index your site for search. On the RebelCMS, we make it easy to add structured data to your content and videos.

Now, we offer the ability to apply structured data when your lead media is a video:

Example of a lead media video from RebelMouse-powered Tomorrow Unlocked.

With structured data for lead media videos, we can provide important details to Google's crawler about the video, including the description, thumbnail URL, upload date, and duration, by marking up your video with the @type VideoObject.

You can easily check it on any article that has a video in the lead media of an article using a structured data testing tool:

Below is a screenshot from Google's own Structured Data Testing Tool. As you can see on the right-hand side, the article is split into two @types: NewsArticle and Video Object.

If you expand VideoObject, you can see the structured data specific to the video in the article:

Structured data for lead media videos is also supported by AMP. It's important to note that this is only for videos that are added to your article using a link — from sources like YouTube, Facebook, or JW Player — and does not apply to videos that are embedded directly.

If there's no description for your lead media video, our platform will pull from metadata information contained within the article where available. Below is the order in which we pull from these other data points. If the first option is blank as well, we pull the data from option two instead, and so on until we're forced to default to option four.

  1. A brief description from the article's body (This is the same meta information that's used for social sharing.)
  2. The subheadline of the article
  3. The caption from the video
  4. Your site's name

If you have any questions about structured data for lead media videos, email support@rebelmouse.com or talk to your account manager today.

Customize Entry Editor Settings in the Layout & Design Tool

Design your own editorial experience

The modern content lifecycle looks different for every publisher. That's why we're constantly updating our editorial suite to cater to the needs of every team. Most CMS platforms have a one-size-fits-all approach to their Entry Editor, but this requires editorial teams to work around the confines of that system. Instead, what if you had the power to fully customize your Entry Editor for your team and organization in a way that best suits your workflow?

Now, with the RebelCMS, it's possible. We've extended our Layout & Design tool to include the customization of our Entry Editor experience. Here's how it works.

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No More Website Updates: Publish Like It’s the 2020s

These are the next-gen updates you need to stay ahead of the competition

Content creation is still the most powerful engine that propels every publisher forward. But in 2020 and beyond, quality content won't sustain a site on its own. The modern content lifecycle hinges on a number of things working together in unison — including page speed, intelligent SEO, and effective distribution, just to name a few.

However, there's one thing that can throw a wrench in the entire system, and that's platform updates. Whether you're publishing on a common CMS solution like WordPress, using a custom in-house CMS, have access to a dedicated team of developers, or any option in between, platform updates can be both costly and frustrating.

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