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Don’t Lose New Followers to Slow Page Speed

For most digital publishers, it's almost like a ticking time bomb every time a new reader hits their site. There are only a few split seconds available to deliver a fast, quality experience. Otherwise, the reader will move on, and the chance to gain a new follower goes up in flames.


To be fair, speed has been a priority for internet users ever since we said farewell to dial-up access. On Facebook, many publishers relied on mediums like native video and Instant Articles to deliver fast content experiences that never left the platform. But in light of Facebook's early 2018 algorithm changes and their information scandal, more users are diversifying away from the platform's News Feed. The so-called "friends and family" algorithm update that prioritizes posts from personal Facebook friends over those from publishers, has profoundly impacted the livelihood of a number of media companies. Mic — a popular publisher that heavily relied on Facebook to drive much of its traffic — saw their views on the platform plummet from 192 million in April 2017 to 11 million in March 2018, according to CrowdTangle (via Digiday). These media casualties, paired with the recent #DeleteFacebook movement following the Cambridge Analytica scandal, have put the platform in hot water with publishers.

The best way to diversify your distributive opportunities is with a fast web experience that performs well on all platforms and channels. An important initiative given that the focus on page speed will only become more prominent in the eyes of Google as 2018 rolls on. The search engine announced that mobile page speed will become a ranking factor starting in July 2018. For sites that aren't optimized for mobile, or are not currently utilizing the Google AMP format, this could mean a permanent fall from Google's page one. On mobile, Google's data suggests that 40% of consumers will click away if a page takes more than three seconds to load. That's no time at all, so the pressure is on to deliver faster experiences for everyone.

There are a lot of ways to both optimize for page speed and nail the right server response time. We implement a lot of best practices to ensure our clients deliver a lightning-fast experience on both desktop and mobile, and there's one easy-to-use feature we're particularly proud of: lazy loading. Contrary to what the function's name suggests, lazy loading helps our clients' web experiences capture readers within the first few seconds of a visit by drastically reducing load time.

What Is Lazy Loading?

In the world of computer programming, lazy loading is a design pattern that allows specific parts of your site to load in a certain order based on what the user needs to see first. We have the option to implement this feature on all RebelMouse sites. As a result, the properties we power have pages that load incredibly fast by selectively choosing the elements that should get delayed, and presenting the most important information to readers immediately.

Our Layout & Design tool makes it easy to collect elements for lazy load:

What Does Lazy Loading Look Like?

The best part about the way we use lazy loading is that you don't have to be a developer or computer programmer to use it. Within our Layout & Design tool, content creators can simply drag and drop site elements that they want to be considered part of the lazy load. For example, you could move the right-hand rail of your site into the lazy load element so it loads later, rather than right upon a user's entrance to the page.

Here's the whole process in action:

When Should Lazy Loading Be Used?

Lazy loading should be used for on-page components that aren't needed right away. Some examples are related post lists, sidebars, and other elements accessory to a story. By doing this, the main content of a story is immediately available to a user, and the secondary features load after the user is already busy consuming the core article.

There are pitfalls, however. Media properties have to test carefully when moving their ads to a lazy-load element, for instance. Failure to do so could negatively impact revenue depending on other competing elements in the load stack. But any decreases in ad revenue should also be negated by increased time on site, engagement, and user loyalty. It's a delicate balancing act that benefits greatly from robust A/B testing.

How Do I Start Using Lazy Load?

RebelMouse's intuitive lazy load is a core part of our CMS — the very same technology that's built new media powerhouses Axios, The Dodo, and Dance Magazine. The drag-and-drop method we use to implement lazy load is a great example of our lean tech model. We're continuously updating and optimizing our platform so content creators can worry less about tech and focus more on building loyal audiences through organic and distributive growth.

If now isn't the right time to replatform your site, you can still take advantage of our creative agency that helps ensure the site you do have is operating at its fastest possible speed. Let's start creating something together today.

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A Look Inside the Only Creative Agency Powered by Deep Technology

Strategic development of product that supports content distribution, conversion, and loyalty.

RebelMouse is a creative agency fueled by a publishing platform with deep technology. Our expertise is rooted in media and content marketing because there is no other team that understands distributive publishing better than we do. There is also no other CMS on the market today that provides content creators with the tools they need to unlock sustainable growth backed by sticky monetization methods. RebelMouse blends product and strategy together to move the needle where it matters most — organic traffic and user growth, conversion to loyalty, and revenue growth.

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Google Tag Manager + RebelMouse: A Guide

When and Why to Use Google Tag Manager vs. RebelMouse's Layout & Design Tool

What Is Google Tag Manager?

Google Tag Manager (GTM) helps you manage tags related to your website. Tags are snippets of code or pixels used for analytical purposes. A tag can claim ownership of a site in Google Search Console or track clicks and other insights.

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How to Create a New Community on RebelMouse

When your site is powered by RebelMouse, you don't just publish on a traditional CMS. You can receive full access to a community-building platform designed to spark organic conversations among influencers and creators who are already passionate about your company's core mission.

Thanks to a seamless user journey, our community experience not only encourages these conversations, but nurtures relationships through an intuitive user experience so that every reader becomes a loyal follower. Here's a look at how to set up your community on RebelMouse.

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How to Find Your Site's RSS Feeds

All RebelMouse sites have automatically generated RSS Feeds of their home page and sections. Here's how to find an RSS Feed list for your site:

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Encourage Collaboration With Our New Voting Feature

Help your audience find its voice.

Creating quality content is no longer on marketers alone. We live in a universe of creators who are willing to not only consume content that resonates, but play a role in the creation, promotion, and conversations surrounding it.

Since the start of RebelMouse, we've been on a journey to create dynamic media that is easier for content creators to curate and amplify on social. It's why we've built an online engagement platform centered around the power of communities that thrive naturally in the digital ecosystem.

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A Look at RebelMouse’s Media Powerhouses

Trusted by the biggest names in new media publishing.

The publishing climate changes every day of the week. This is why the best and the brightest in new media and legacy consumer brands make the switch to RebelMouse. We're a centralized, cloud-based, enterprise-grade platform that works ahead of the social giants — often granting our clients immunity against paralyzing algorithm updates or industry swings.

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How to Use 1Password to Protect Your Site + Connect RebelMouse to Google Analytics and Search Console

1Password is RebelMouse's preferred method to securely store and transfer login credentials. Fundamental to understanding 1Password is the concept of "vaults." RebelMouse will create a new vault for your company. In this vault, you will not only find the passwords we want you to have access to, but you'll also use your vault to add credentials you want to share with/transfer to RebelMouse. This way, anytime you need to share a password with us, you can add it to your company vault and vice versa.

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How to Change Video Thumbnails on RebelMouse

When users create an article in the Particle Assembler that includes videos, a default thumbnail image appears when the video is uploaded to the Entry Editor. However, sometimes a video does not have a placeholder image or the image is something you want to change.

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