RebelMouse Talk to Us
RebelMouse Partners With Silicon Valley Story Lab to Help Organizations Power Digital Transformation

Agencies team up to provide more effective digital engagement built on top of the most modern CMS

In May 2020, two media businesses announced a partnership that will help brands and nonprofits to power communication and engagement through the pandemic and beyond. RebelMouse, a creative agency fueled by a publishing platform with deep technology, and Silicon Valley Story Lab, a content-and-media strategy firm closely aligned with purpose-driven organizations, are joining forces to help clients and partners respond to the accelerating demand for digital engagement during and after the coronavirus crisis.

The global pandemic has turned the world upside down, and there is no more "business as usual." At the moment, every industry and every sector are encountering unprecedented disruption. The brands and organizations that are able to successfully navigate digital transformations will be the ones that survive the crisis.

Because of the pandemic, virtually anything that was done offline previously — meetings, conferences, performances, speeches, panels, talks, events, and more — will now have to be done digitally in the foreseeable future. And digital content itself is changing, as we are witnessing a watershed moment in consumer consumption. Now platforms need to be more nimble, more responsive, and more fluid, and the RebelMouse/Silicon Valley Story Lab partnership is built to address these scenarios.

"There's a growing recognition among market leaders that the pandemic is a catalyst for a change they have long seen coming," says Andrea Breanna, founder and CEO at RebelMouse. "We've formed this unique partnership — combining some of the world's best talent and technology — to make that transformation real."

The Partnership

Before launching RebelMouse, Andrea was Chief Technology Officer at Huffington Post, where she helped lead the phenomenal growth of the new-media giant domestically and internationally, setting the standard for scaling and distributing content around the globe. It was there she met Lance Gould, then an executive editor at Huffington Post, where he led a number of audience-engagement initiatives, particularly in projects that had a social-good component. After Huffington Post, Lance joined long-time content strategist and Forbes contributor Giovanni Rodriguez to launch Silicon Valley Story Lab (SVSL).

Over the years, Lance and Giovanni have developed and executed engagement programs for organizations as diverse as Google, the United Nations, Intel, the Obama White House, the World Economic Forum, the Democratic National Committee, the Global Fund, Singularity University (which Giovanni helped to launch in 2009), and dozens of technology startups, from market entry to exit.

"Giovanni and I are thrilled to be partnering with RebelMouse, a cutting-edge firm that brings both creative and technology savvy to our clients and partners," says Lance Gould, co-founder and Chief Creative Officer of SVSL. "We look forward to sharing the work we are doing as well as perspectives on what the future may bring."

RebelMouse is a cloud-based platform that provides content creators with the data-driven tools and creative strategy they need to unlock sustainable growth that's backed by sticky monetization methods. RebelMouse blends product and strategy together to move the needle where it matters most: site performance, search engine optimization, social audience growth, and collaborative customer journeys primed to transform conversion into loyalty. The publishing solution is responsible for the launch of some of the biggest new-media companies to date — such as Axios, Protocol, and The Dodo — and has propelled brands like United Airlines, PAPER Magazine, GOOD/Upworthy, and Brit + Co to digital success.

"From launch, our clients experience unprecedented traffic growth across the board," says Chris Anderson, Chief Strategy Officer at RebelMouse. "But where RebelMouse truly shines is in growing long-lasting audiences. Our community features and slick video integrations provide for a content experience that users adopt on the spot — important tools in our clients' arsenal as they exercise every avenue available to them to weather this ongoing pandemic."

"With RebelMouse we now have both the team and tech to move quickly into a growing market," says Giovanni Rodriguez, co-founder and CEO at SVSL. "Several of our clients have already committed to strategies where they move their engagement work to digital, including replacing or supplementing offline events with more advanced forms of digital engagement."

About Silicon Valley Story Lab

Silicon Valley Story Lab is a media and content-strategy firm with a simple but unique mission: to empower the world's most socially purposeful organizations to think and behave like media companies. With offices in Palo Alto and New York, the Lab is committed to helping organizations compete more effectively in the age of digital transformation. Among its services: story-driven branding; content development and distribution; and client training for thought leadership, business development, and sales. Visit them at www.siliconvalleystorylab.com.

What Is RebelMouse?
Request a Proposal
subscription model for publishers
Content Strategy

In 2022, Publishers Take Back Control With Subscription Success

Users are ready to pay for content that delivers

The Rise of the Mature User

It's been a long and winding path, but in 2022 the subscription model continues its upward trajectory as a top revenue strategy for publishers of all sizes. The tug of war between platforms and publishers reached its peak in the last few years of the previous decade, leaving users desperate for a modern user experience that's clear of any clutter from the duopoly that is Google and Facebook. This is why intelligent paywall models are a top choice for users looking to consume content right from the source. When done correctly, the strategy can work for any type of media. The New York Times, a frequent showpiece example of the power of paywalls, is constantly reporting record-busting subscription numbers, with 7.6 million digital subscriptions in 2021.

And it all makes perfect sense. The subscription model eliminates the middleman — such as the platforms — so readers get the experience and content they want, and publishers get the cash they need.

Keep reading... Show less
People on a train station
Rebel Insights

RebelMouse Q1 2021 Platform Updates

Speed, performance, and Core Web Vitals enhancements

Click here to read our Q2 2021 platform performance updates!

At RebelMouse, we pour our souls into making sure that our platform is always the most modern, high-performance CMS on the market. In fact, we invested over $100,000 worth of hours into our platform in Q1 2021 alone. This has resulted in updates and performance enhancements that publishers would have to pay for on their own to make happen on any other platform, such as WordPress. We're proud to be at a level of scale where we can invest this way into our platform, and we will continue to invest at this rate every quarter moving forward just as we have in the past.

Here are the major updates that we've added to the platform in Q1.

Keep reading... Show less
Interested in a Free Website Health Check?Check Your
Website's Health
Get Your Free Analysis Now
Sign Up for RebelMouse’s Free Website Health Check
Rebel Insights

Sign Up for RebelMouse’s Free Website Health Check

Most publishers are bogged down with day-to-day content strategy and creation, which usually means their technology suffers. That translates into poor search rankings, traffic dips, and loss of revenue.

Even so, the idea of replatforming to a new CMS, migrating your data, and overhauling your site’s architecture can sometimes feel more daunting than simply fixing the issues your website currently faces. But the stumbling block here is that most publishers aren’t even sure what the exact problems are with their current site.

That’s why RebelMouse offers a free website health check. This comprehensive audit will help you make a data-backed decision on what the best and most cost-effective next steps are to brighten your site’s future. Here’s what our health check includes:

Keep reading... Show less
The Subscription Model Is Taking off and Competition Has Never Been Steeper
Rebel Insights

The Subscription Model Is Taking off and Competition Has Never Been Steeper

The post-pandemic user landscape is still ripe for subscription revenue

You can get a subscription for everything these days. Whether it’s a cheese-of-the-month club or annual access to read your favorite content, the subscription-based model has continued to gain steam in recent years. In fact, the market for digital subscriptions is valued at $650 billion according to a new report from Lineup, a subscription management solution.

The power of the subscription model has been growing since even before the COVID-19 crisis began, and isn’t showing any signs of slowing as we enter a post-pandemic landscape. According to What’s New in Publishing, Gannett reported a 46% year-over-year increase in digital subscriptions in November 2021, putting them at 1.5M total subscribers. Hearst grew its digital subscriptions by 50% in 2021.

But subscriptions aren’t just for big name publishers. Users in 2022 are ready to pay up for legacy names and new media companies alike, as long as it’s for an experience that’s beneficial to them, reliable, and free of the clutter that can come from third-party platforms. Speaking of platforms, even TikTok and Instagram have started to gauge their audiences’ temperature on subscription experiences. So, the competition has never been steeper for publishers looking to build a subscriber base. Unfortunately, launching a simple paywall may not be enough.

Keep reading... Show less
Build on a Better PlatformReady to See More?
Request a Proposal