RebelMouse Partners With Silicon Valley Story Lab to Help Organizations Power Digital Transformation

Agencies team up to provide more effective digital engagement built on top of the most modern CMS

In May 2020, two media businesses announced a partnership that will help brands and nonprofits to power communication and engagement through the pandemic and beyond. RebelMouse, a creative agency fueled by a publishing platform with deep technology, and Silicon Valley Story Lab, a content-and-media strategy firm closely aligned with purpose-driven organizations, are joining forces to help clients and partners respond to the accelerating demand for digital engagement during and after the coronavirus crisis.

The global pandemic has turned the world upside down, and there is no more "business as usual." At the moment, every industry and every sector are encountering unprecedented disruption. The brands and organizations that are able to successfully navigate digital transformations will be the ones that survive the crisis.

Because of the pandemic, virtually anything that was done offline previously — meetings, conferences, performances, speeches, panels, talks, events, and more — will now have to be done digitally in the foreseeable future. And digital content itself is changing, as we are witnessing a watershed moment in consumer consumption. Now platforms need to be more nimble, more responsive, and more fluid, and the RebelMouse/Silicon Valley Story Lab partnership is built to address these scenarios.

"There's a growing recognition among market leaders that the pandemic is a catalyst for a change they have long seen coming," says Andrea Breanna, founder and CEO at RebelMouse. "We've formed this unique partnership — combining some of the world's best talent and technology — to make that transformation real."

The Partnership

Before launching RebelMouse, Andrea was Chief Technology Officer at Huffington Post, where she helped lead the phenomenal growth of the new-media giant domestically and internationally, setting the standard for scaling and distributing content around the globe. It was there she met Lance Gould, then an executive editor at Huffington Post, where he led a number of audience-engagement initiatives, particularly in projects that had a social-good component. After Huffington Post, Lance joined long-time content strategist and Forbes contributor Giovanni Rodriguez to launch Silicon Valley Story Lab (SVSL).

Over the years, Lance and Giovanni have developed and executed engagement programs for organizations as diverse as Google, the United Nations, Intel, the Obama White House, the World Economic Forum, the Democratic National Committee, the Global Fund, Singularity University (which Giovanni helped to launch in 2009), and dozens of technology startups, from market entry to exit.

"Giovanni and I are thrilled to be partnering with RebelMouse, a cutting-edge firm that brings both creative and technology savvy to our clients and partners," says Lance Gould, co-founder and Chief Creative Officer of SVSL. "We look forward to sharing the work we are doing as well as perspectives on what the future may bring."

RebelMouse is a cloud-based platform that provides content creators with the data-driven tools and creative strategy they need to unlock sustainable growth that's backed by sticky monetization methods. RebelMouse blends product and strategy together to move the needle where it matters most: site performance, search engine optimization, social audience growth, and collaborative customer journeys primed to transform conversion into loyalty. The publishing solution is responsible for the launch of some of the biggest new-media companies to date — such as Axios, Protocol, and The Dodo — and has propelled brands like United Airlines, PAPER Magazine, GOOD/Upworthy, and Brit + Co to digital success.

"From launch, our clients experience unprecedented traffic growth across the board," says Chris Anderson, Chief Strategy Officer at RebelMouse. "But where RebelMouse truly shines is in growing long-lasting audiences. Our community features and slick video integrations provide for a content experience that users adopt on the spot — important tools in our clients' arsenal as they exercise every avenue available to them to weather this ongoing pandemic."

"With RebelMouse we now have both the team and tech to move quickly into a growing market," says Giovanni Rodriguez, co-founder and CEO at SVSL. "Several of our clients have already committed to strategies where they move their engagement work to digital, including replacing or supplementing offline events with more advanced forms of digital engagement."

About Silicon Valley Story Lab

Silicon Valley Story Lab is a media and content-strategy firm with a simple but unique mission: to empower the world's most socially purposeful organizations to think and behave like media companies. With offices in Palo Alto and New York, the Lab is committed to helping organizations compete more effectively in the age of digital transformation. Among its services: story-driven branding; content development and distribution; and client training for thought leadership, business development, and sales. Visit them at www.siliconvalleystorylab.com.

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