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Rebel Case Study: Taste Talks

The Future of Food + The Culture + The Occasion

Taste Talks is a national series of festivals celebrating the future of taste through symposia, tastings, dinners and parties. They bring together thought leaders and luminaries from around the world together with everyday food enthusiasts to engage in great conversation, amazing food and one-of-a-kind experiences.

They believe food is a true medium that can bridge the gap and engage all people through experiences shared across digital and social. They came to RebelMouse for the platform to make it all happen.

From GIPHY



The Vision

  • Raise overall awareness of Taste Talks and their festivals
  • Drive users to signup for updates about the 2016 festival series
  • Drives users to share articles featuring the one-of-a-kind food dishes


What Happened: Rebel Runner Platform

The team leveraged our easy-to-use, agile Rebel Runner platform to:

  • Build engaging stories paired with eye-catching images
"Everytime a Burger Saved My Life," by Lien Ta
  • Weave in social media feeds and bold CTAs
"Glassware or Artwork? For These Designers, It's Both," by Nicole Schnitzler
  • Organize content into sections, and use actionable insights to make smart curatorial decisions
"Urban Foraging in Los Angeles: Weird or Worth It?" by Carly Silverman


Why They <3 RebelMouse

  • Beautiful, dynamic platform that is (almost) as pretty as the food
  • Engaging + intuitive polls + quiz features to keep the conversation going
"With RebelMouse, we can easily showcase and share the food and culture content we love across a huge range of social platforms. RebelMouse's super helpful tools allow us to optimize and organize our content in a way that makes sense for our brand, and, most importantly, the end result is gorgeous." -- TasteTalks

From GIPHY

Cheers to living that #FoodLife. Power your publish with us. Send us a quick note to get started.

How to Include Interactive Elements in Posts

Enhance your articles with rich and creative media

Every article is a fresh chance to grab new readers and nurture loyal followers. This is why we give creators every opportunity to build content rich with media elements that enhance every reader's experience.

Add More Layers to Your Content

You can easily add interactive elements, like charts, to posts on our platform. For example, if you need to embed iframe code into a post, this can be done via our Add Media Bar. To do so, click the code icon (< >):

A text box will appear so you can insert your code:

Embedded Code Across Platforms

One important thing to keep in mind is that Google AMP, AppleNews, and Facebook Instant Articles will not always support embedded code. So if you use an iframe, it's best to turn off distribution to those channels for that particular post. If you have a lot of posts that require embedded code, this could be problematic for growth across those important platforms.

If you do want to use an iframe on a post destined for Google AMP distribution, it can be possible if the iframe is not at the top of the page or within the first 75% of the viewport when the page is scrolled to the top (whichever is smaller). AMP is a fast technology designed for mobile users and iframes are loaded using arbitrary timing that AMP's technology cannot ensure. For this reason, it's suggested that iframes be included in places that are not visible by users upon load.

If you have an article that needs to include an iframe at the top of the page, or within the first 75% of the viewport, AMP can be turned off for that individual article within Entry Editor.

If you don't need an interactive chart to be interactive in nature, can turn it into an image and upload it directly to your post. This way it will work on all platforms, including Google AMP, Apple News, and Facebook Instant Articles. This option, when possible, is ideal to ensure you're optimized for page speed.

Take Advantage of Shortcodes

Another great way to embed media is through our shortcodes functionality. Click here to learn more about shortcodes. Shortcodes can also inserted using the Add Media Bar. Click the brackets icon ([ ]) to choose the shortcode you want to use.

Here's an example of a chart on an article page that's been inserted using a shortcode:

If you have any questions about how to add interactive elements to your content, please email support@rebelmouse.com or talk to your account manager today.

Shortcodes Dashboard: Dynamic Media in Just a Few Clicks

Create multidimensional content with easy-to-find shortcodes

We believe static media is dead, and that every piece of content should be multidimensional and engaging. This is why our platform enables creators so they can add dynamic media to their content in easy and efficient ways.

One simple way to add interactive content to any post is through the use of shortcodes. Shortcodes are small snippets of code that are easier to remember than longer sequences. They typically will activate a feature or embed media into an article.

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