RebelMouse Talk to Us
New Feature Alert: Mailchimp Groups Integration

Growing your newsletter audience is vital to creating a loyal audience you have a direct relationship with. Growing a newsletter is challenging, particularly when you have only one newsletter to offer. Users get fatigued by the same offer and often don't want to see everything you produce. Our Mailchimp Groups integration allows you to create newsletters for every Section that you have, or any other idea. You can easily integrate with our Layout & Design tool (or coordinate with your account manager and flag that you would like to work on this) so that your viewers can subscribe to just your "Technology" section or whatever taxonomy makes sense. Many media companies like Axios have an AM and PM newsletter. Having these sub-newsletters lets you create more surface space and opportunities to get more newsletter sign-ups and engagement.

This feature is released for clients using Mailchimp, and you can learn how to use and set up groups on Mailchimp's side here.

Editorial Interface: Sending Handwritten Newsletters and Important Posts to Groups:

We've upgraded the Newsletter tab of Entry Editor so you can see Groups and Categories drop-down lists to choose from to send a post directly to a group. Here's a video explaining how it works:

Automated "Most Popular" Newsletters

You can also set up automated newsletters that collect the most popular posts from sections and send them to the right groups. Here's a video explaining how:

Layout & Design Tool: Adding the Email Capture Forms for Specific Groups

It's important to start creating the newsletter modules that let your readers sign up for specific newsletters. Here's how to do it yourself.

Let's say you have a newsletter signup element on the homepage. And you want any user who subscribes using that element to subscribe to the MailChimp groups "TV shows" and "Reylo" (which you have set-up on MailChimp). All you have to do is navigate to the homepage in the left-rail of the Layout & Design tool, click on the newsletter element, and then in the settings check the boxes for "TV Shows" and "Reylo". Now, when users sign up using that homepage element, they will automatically be subscribed to those particular groups.

Image 2020-01-24 at 9.58.26 AM

And just to be clear on the logic, the L&D tool is there to choose to which groups subscribers should subscribe to when they sign-up on the site. And in newsletter dashboard page you can select to which group to send given newsletter.

You can also bring this up with your account manager to help with design and implementation.

If you have any questions about this update, please contact your account manager or support@rebelmouse.com. Happy sending!

Interested in a Free Website Health Check?Check Your
Website's Health
Get Your Free Analysis Now
Google Made Major Changes to Its Formula for Page Speed. Here’s What to Do About It in 2022.
Rebel Insights

Google Made Major Changes to Its Formula for Page Speed. Here’s What to Do About It in 2022.

Make sure your site is set up for success in 2022.

In the spring of 2020, Google let the world know that its Core Web Vitals would become the new benchmark for measuring a site's performance in its search results, known as the page experience update. Fast forward to more than a year later in August 2021 when, after much anticipation, Google's page experience update became official.

Since its rollout, developers have felt the impact of how their publishing platforms stack up against the new standard. Important decisions around the architecture of your site can now make or break your site's performance in the eyes of Google.

HTTP Archive, a tracking platform that crawls the web to identify trends and record historical patterns, has revealed how top content management systems (CMS) have weathered the page experience update through the creation of its Core Web Vitals Technology Report. RebelMouse consistently outperforms major CMS platforms on Google's most critical metrics since its rollout and into January 2022:

Luckily, performing well on Core Web Vitals is possible with thoughtful, strategic changes to your site’s codebase. Here's what you need to know and how we can help.

Keep reading... Show less
People on a train station
Rebel Insights

RebelMouse Q1 2021 Platform Updates

Speed, performance, and Core Web Vitals enhancements

Click here to read our Q2 2021 platform performance updates!

At RebelMouse, we pour our souls into making sure that our platform is always the most modern, high-performance CMS on the market. In fact, we invested over $100,000 worth of hours into our platform in Q1 2021 alone. This has resulted in updates and performance enhancements that publishers would have to pay for on their own to make happen on any other platform, such as WordPress. We're proud to be at a level of scale where we can invest this way into our platform, and we will continue to invest at this rate every quarter moving forward just as we have in the past.

Here are the major updates that we've added to the platform in Q1.

Keep reading... Show less
Build on a Better PlatformReady to See More?
Request a Proposal
The Subscription Model Is Taking off and Competition Has Never Been Steeper
Rebel Insights

The Subscription Model Is Taking off and Competition Has Never Been Steeper

The post-pandemic user landscape is still ripe for subscription revenue

You can get a subscription for everything these days. Whether it’s a cheese-of-the-month club or annual access to read your favorite content, the subscription-based model has continued to gain steam in recent years. In fact, the market for digital subscriptions is valued at $650 billion according to a new report from Lineup, a subscription management solution.

The power of the subscription model has been growing since even before the COVID-19 crisis began, and isn’t showing any signs of slowing as we enter a post-pandemic landscape. According to What’s New in Publishing, Gannett reported a 46% year-over-year increase in digital subscriptions in November 2021, putting them at 1.5M total subscribers. Hearst grew its digital subscriptions by 50% in 2021.

But subscriptions aren’t just for big name publishers. Users in 2022 are ready to pay up for legacy names and new media companies alike, as long as it’s for an experience that’s beneficial to them, reliable, and free of the clutter that can come from third-party platforms. Speaking of platforms, even TikTok and Instagram have started to gauge their audiences’ temperature on subscription experiences. So, the competition has never been steeper for publishers looking to build a subscriber base. Unfortunately, launching a simple paywall may not be enough.

Keep reading... Show less
Engagement on the Rise: Why It’s Your Ticket to Loyalty
Rebel Insights

Engagement on the Rise: Why It’s Your Ticket to Loyalty

New data from Chartbeat shows engagement time is increasing despite traffic dips

Getting users to your site is only half the battle. For publishers, it’s now become more critical to focus on how long those users stay on your site — and if they ever come back. Q1 2022 data analyzed by Chartbeat found that engagement is on the rise, even though metrics like pageviews and mobile traffic experienced a decline.

Chartbeat measures engaged time by the “amount of time that readers spend actively engaging with a page — scrolling, clicking, or moving their mouse.” With this in mind, their data showed that most regions in the world registered an average of 30 seconds of engaged time on site in Q1. Readers in Latin America led the results with an average of 34.7 seconds of engaged time.

Keep reading... Show less
Build on a Better PlatformReady to See More?
Request a Proposal