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New Feature Alert: Mailchimp Groups Integration

Growing your newsletter audience is vital to creating a loyal audience you have a direct relationship with. Growing a newsletter is challenging, particularly when you have only one newsletter to offer. Users get fatigued by the same offer and often don't want to see everything you produce. Our Mailchimp Groups integration allows you to create newsletters for every Section that you have, or any other idea. You can easily integrate with our Layout & Design tool (or coordinate with your account manager and flag that you would like to work on this) so that your viewers can subscribe to just your "Technology" section or whatever taxonomy makes sense. Many media companies like Axios have an AM and PM newsletter. Having these sub-newsletters lets you create more surface space and opportunities to get more newsletter sign-ups and engagement.

This feature is released for clients using Mailchimp, and you can learn how to use and set up groups on Mailchimp's side here.

Editorial Interface: Sending Handwritten Newsletters and Important Posts to Groups:

We've upgraded the Newsletter tab of Entry Editor so you can see Groups and Categories drop-down lists to choose from to send a post directly to a group. Here's a video explaining how it works:

Automated "Most Popular" Newsletters

You can also set up automated newsletters that collect the most popular posts from sections and send them to the right groups. Here's a video explaining how:

Layout & Design Tool: Adding the Email Capture Forms for Specific Groups

It's important to start creating the newsletter modules that let your readers sign up for specific newsletters. Here's how to do it yourself.

Let's say you have a newsletter signup element on the homepage. And you want any user who subscribes using that element to subscribe to the MailChimp groups "TV shows" and "Reylo" (which you have set-up on MailChimp). All you have to do is navigate to the homepage in the left-rail of the Layout & Design tool, click on the newsletter element, and then in the settings check the boxes for "TV Shows" and "Reylo". Now, when users sign up using that homepage element, they will automatically be subscribed to those particular groups.

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And just to be clear on the logic, the L&D tool is there to choose to which groups subscribers should subscribe to when they sign-up on the site. And in newsletter dashboard page you can select to which group to send given newsletter.

You can also bring this up with your account manager to help with design and implementation.

If you have any questions about this update, please contact your account manager or support@rebelmouse.com. Happy sending!

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Content Strategy

In 2022, Publishers Take Back Control With Subscription Success

Users are ready to pay for content that delivers

The Rise of the Mature User

It's been a long and winding path, but in 2022 the subscription model continues its upward trajectory as a top revenue strategy for publishers of all sizes. The tug of war between platforms and publishers reached its peak in the last few years of the previous decade, leaving users desperate for a modern user experience that's clear of any clutter from the duopoly that is Google and Facebook. This is why intelligent paywall models are a top choice for users looking to consume content right from the source. When done correctly, the strategy can work for any type of media. The New York Times, a frequent showpiece example of the power of paywalls, is constantly reporting record-busting subscription numbers, with 7.6 million digital subscriptions in 2021.

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Rebel Insights

RebelMouse Q1 2021 Platform Updates

Speed, performance, and Core Web Vitals enhancements

Click here to read our Q2 2021 platform performance updates!

At RebelMouse, we pour our souls into making sure that our platform is always the most modern, high-performance CMS on the market. In fact, we invested over $100,000 worth of hours into our platform in Q1 2021 alone. This has resulted in updates and performance enhancements that publishers would have to pay for on their own to make happen on any other platform, such as WordPress. We're proud to be at a level of scale where we can invest this way into our platform, and we will continue to invest at this rate every quarter moving forward just as we have in the past.

Here are the major updates that we've added to the platform in Q1.

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