RebelMouse Talk to Us
vimeo.com

Country isn't a zip code. Country is a state of mind. That's the core strategy behind One Country — a new media company dedicated to celebrating country music culture through not just music, but fashion, food, and lifestyle.

One Country was originally on WordPress before switching to RebelMouse. But after enjoying publishing on the RebelMouse platform for several years, their ownership changed and One Country's future became uncertain. Everyone — including RebelMouse founder Paul Berry, who served on One Country's advisory board at the time — knew One Country was a powerful asset with the potential to turn a loyal following into real revenue.


Project Requirements:

  • Create a CMS that empowers editors to easily create articles built for social growth
  • Convert social growth into page views
  • Quickly build a new media property with a nonintrusive ad strategy that is monetizable but still preserves One Country's voice
  • Empower a small team by filling in missing roles through mentorship
  • Provide One Country with the tools it needs to flourish as a new media company despite budget and resource constraints

Our Solution

RebelMouse + One Country entered into a revenue-sharing partnership, adding to our robust Site Network.

While a revshare agreement may sound like simply splitting ad revenue, it's actually a methodical partnership that's becoming the way new media operates in 2017. This relationship allows RebelMouse to provide lean tech to partners like One Country, freeing up their teams from heavy developer support, UX designers, and sometimes even a head of product.

More importantly, it means RebelMouse serves as One Country's compass in the ever-changing media landscape. Our team isn't just account managers and product support, but rather a fully functioning creative agency with experts in content, social, audience development, and monetization.

RebelMouse shepherds One Country's site roadmap and works with business development and sales teams to create premium ad strategies. Additionally, RebelMouse helps One Country not only create new revenue streams, but introduces new partnerships and advises on any potential promising — or maybe too risky — deals. Through these new ventures, we advise the sales staff on how to package new deliverables and sell them at scale without disrupting One Country's usability and core goals.

It's an "all hands on deck" effort that's blossomed into a game-changing relationship. Rebels wake up with the One Country team every day and look at their metrics — everything from social insights to ad conversions — and use that data to tweak their content for success. And it's working.

Contributors to Growth

One Country already had the right content and mindset for viral success, but with the help of our Site Network, they experienced 200% revenue growth this year.

These are some of the key factors that contributed to that growth:

  1. Authoring tools. The RebelMouse Particle Accelerator and built-in ad management tools, combined with RebelMouse's understanding of how Facebook Instant Articles work, enables One Country to maximize revenue across their site as well as Instant Articles, particularly on viral content.
  2. Thoughtful A/B testing. The RebelMouse platform allows for site layouts to be A/B tested, which means implementing and testing different ad formats to achieve the right balance of user experience and revenue. One Country's ad mix includes programmatic banners, native ads, and video units woven into our Social UX for Media layout.
  3. Creative agency partnership. RebelMouse worked with One Country to implement smart header bidding to generate more competitive ad CPM rates. Since implementing header bidding, One Country's on-site RPM has seen a 115% increase in just over two months.

Join the RebelMouse Site Network + start reaching your monetization goals in days, not months.

What Is RebelMouse?
Request a Proposal
The Most Secure CMS of 2022
Featured

The Most Secure CMS of 2022

Why RebelMouse Is the Most Secure CMS on the Web

Delivering a secure, high-performing environment with extreme reliability is essential to all of our clients at RebelMouse. We only use industry-leading, reliable approaches to host our infrastructure. This ensures maximum stability and security for all of our clients’ data. Here are just some of the reasons we’re able to maintain a hard-bodied product that’s flexible, too.

Keep reading... Show less
Google Made Major Changes to Its Formula for Page Speed. Here’s What to Do About It in 2022.
Rebel Insights

Google Made Major Changes to Its Formula for Page Speed. Here’s What to Do About It in 2022.

Make sure your site is set up for success in 2022.

In the spring of 2020, Google let the world know that its Core Web Vitals would become the new benchmark for measuring a site's performance in its search results, known as the page experience update. Fast forward to more than a year later in August 2021 when, after much anticipation, Google's page experience update became official.

Since its rollout, developers have felt the impact of how their publishing platforms stack up against the new standard. Important decisions around the architecture of your site can now make or break your site's performance in the eyes of Google.

HTTP Archive, a tracking platform that crawls the web to identify trends and record historical patterns, has revealed how top content management systems (CMS) have weathered the page experience update through the creation of its Core Web Vitals Technology Report. RebelMouse consistently outperforms major CMS platforms on Google's most critical metrics since its rollout and into 2022:

Getting superior scores on Google's performance benchmarks isn't easy, either. The Ahrefs blog analyzed Core Web Vitals data from the Chrome User Experience Report (CrUX), which is data from actual Chrome users, to see how the web stacks up against Core Web Vitals. Their study found that only 33% of sites on the web are passing Core Web Vitals.

data from Ahrefs tracked on a line chart finds that shows only 33% of sites on the web pass Google's Core Web Vitals From Ahrefs.

Luckily, performing well on Core Web Vitals is possible with thoughtful, strategic changes to your site’s codebase. Here's what you need to know and how we can help.

Keep reading... Show less
Interested in a Free Website Health Check?Check Your
Website's Health
Get Your Free Analysis Now