RebelMouseTalk to Us
How We Created a New Social Platform for Food

One of the pillars of RebelMouse is our lightning-fast site launches. We love the fact that we can create a successful media property in little to no time at all. But there's more to RebelMouse than a quick launch turnaround. We can also create + customize pretty much anything you want — and we did just that with My Recipe Magic.

Our team created an entirely new web community on My Recipe Magic that is dynamic and social. It's kind of like Pinterest, but for food only. Your one-stop shop for all things yummy. It's a place to find, share, and create new recipes, and it's pretty addictive.

Here's how My Recipe Magic is standing out from their competition:


Social Logins

Users are the lifeblood of any community-driven site, and My Recipe Magic knows this all too well. That's why they worked with us to make it so their users can both get social on the platform and easily access their own personal home page through a new social login feature.

You can now create your own My Recipe Magic account with your social logins — like Twitter or Facebook — or email address. The social login might seem like a simple feature at first glance, but it's important for a few reasons:

  • It's fast, easy, and convenient. Less time remembering and typing, more time salivating over awesome dishes.
  • Personalization is good for engagement. People tend to stick around more when they can easily get to their desired destination using logins they're familiar with.
  • It eliminates the stress created from forgetting your username or password, which helps curb bounce rate.

The Pinterest Just for Food

RebelMouse created a Pinterest-like experience so My Recipe Magic users can easily share and get social within the site. This new experience lets you:

Create collections. You can create any type of collection, much like a Pinterest board, to keep all your favorite recipes organized.

Follow collections. You can follow other users' and chefs' collections to get inspiration from your favorites and add a little bit of their expertise to your personal page.

Use hashtags to organize and search. Search for any keyword in the search bar using a hashtag, like on Twitter, and it will pull up all relevant recipes. And if the recipes you're looking for don't contain your search keywords in their titles, our hashtag tool will still find the right results you're looking for.

(The magic search lets you customize your results for everything from season to cook time.)

Create your own personal stream. Just like your own News Feed, you get to decide on which content pops up in your recipe stream.

Start a social network. The River, located on your personal My Recipe Magic home page, shows a stream of who published new recipes, who followed you, and who liked and commented on collections you follow. Think of it as a notification feed.

The feed of The River is what customizes your My Recipe Magic home page:

Save recipes using a bookmarklet. Much like Pinterest's Save button, you can use the RebelMouse bookmarklet feature in your browser to grab recipes you find anywhere on the web and save them to your My Recipe Magic home page.

Plus, all these tools look and work just as great on mobile devices.

Recipe Editor/Creator

We even customized our Entry Editor to handle structured data for recipes, which makes it easy and fun to upload your own recipes. This allows users to get creative, and it even shows important metrics like measurements, unit conversions, and nutritional value.

Once you upload a recipe to the My Recipe Magic community, you send the content to an administrator for approval. It's a seamless process that gets your favorite dishes published quickly.

More Than Just a CMS

We are so proud of My Recipe Magic. It was fun to build an entirely new social platform on one of our favorite topics: Food!


GIPHY

No matter how niche, funny, or serious your content may be, RebelMouse can build something around your message. Our team of Rebels are experts on not just product, but also social strategy, content optimization, and audience growth. During the launch process of your site, our dynamic team of experts work with you daily to completely customize your project so you're set up for mass success.

While we love launching traditional new media companies like Dance Magazine, Axios, and The Dodo, we're always excited to use our craft to build something robust that caters to specific content needs.

Launch a new site, re-platform the one you have, or use our creative agency. Join RebelMouse today.

What Is RebelMouse?
Request a Proposal
Multivariate Testing: An Introduction to Data-Driven Site Design
Rebel Insights

Multivariate Testing: An Introduction to Data-Driven Site Design

Understand the differences between multivariate testing and A/B tests

The modern digital landscape is founded on one critical element — data. From content creation to site design, there’s no reason to take chances on what will resonate with your audiences. Adopting a data-driven mindset means you can take the guesswork out of your business strategy and focus on the methods that are actually moving the needle.

And one of the best ways to figure out what strategies are moving the needle for your website is through multivariate testing.

What Is Multivariate Testing?

Multivariate testing is the process of testing one or more components on a website in a live environment. These components can be anything from a CTA button, headline formatting, or even an entire page design. The beauty of multivariate testing is that you can test each one of these individual features on a page to see what performs well among your users.

Think about it for a moment. Creative teams with great ideas are most successful when they have an environment where ideas can easily be tested against each other instead of trying to find total agreement on one idea. Multivariate testing allows teams to cherry-pick each idea to create an end result that works best, backed by the data to prove it.

multivariate testing allows for various layout designs and element placements to be tested live to see what attracts the most readershipSee which elements and layout designs attract the most readers with multivariate testing. Graphic from Invesp.

Multivariate Testing vs. A/B Tests

Traditional A/B testing is the process of creating two different layouts and splitting the traffic between the two to see which one performs better. It’s possible to test more than just two layouts, of course, and there’s no issue with creating A/B/C/D/etc. tests depending on how many layouts you have to try.

A/B tests can produce great results, but they are limited since they test an entire layout at once. Remember, multivariate testing allows you to test the different components of a layout individually. Think of multivariate testing as running multiple A/B tests at one time. Here’s a good illustration of the differences between A/B testing and multivariate testing from HubSpot:

A/B testing compares two layouts as a single page, while multivariate testing allows for multiple elements to be tested simultaneouslyAn illustration of the more complex testing available through multivariate testing. From HubSpot.

Multivariate testing is a great way to help creative environments stay focused. However, it’s vital that all ideas get measured, because one idea might sound awesome to the group or a team member, but it may not always perform.

How Do I Know When to Use Multivariate Testing?

If you are looking for fast results, it’s best to use A/B testing. However, multivariate testing is the preferred choice if you have the time to analyze and review multiple data points. Combined, the testing on each one of your site elements will help you curate the highest-performing page possible. It’s also recommended that you use multivariate testing on your pages with the highest traffic because there will be more data to analyze to determine which site elements are garnering the most engagement.

Keep reading...Show less
Google Made Major Changes to Its Formula for Page Speed. Here’s What to Do About It in 2022.
Rebel Insights

Google Made Major Changes to Its Formula for Page Speed. Here’s What to Do About It in 2022.

Make sure your site is set up for success in 2022.

In the spring of 2020, Google let the world know that its Core Web Vitals would become the new benchmark for measuring a site's performance in its search results, known as the page experience update. Fast forward to more than a year later in August 2021 when, after much anticipation, Google's page experience update became official.

Since its rollout, developers have felt the impact of how their publishing platforms stack up against the new standard. Important decisions around the architecture of your site can now make or break your site's performance in the eyes of Google.

HTTP Archive, a tracking platform that crawls the web to identify trends and record historical patterns, frequently reports on how top content management systems (CMS) have weathered the page experience update through the creation of its Core Web Vitals Technology Report. RebelMouse has consistently outperformed major CMS platforms on Google's most critical metrics throughout the year:

Getting superior scores on Google's performance benchmarks isn't easy, either. The Ahrefs blog analyzed Core Web Vitals data from the Chrome User Experience Report (CrUX), which is data from actual Chrome users, to see how the web stacks up against Core Web Vitals. Their study found that only 33% of sites on the web are passing Core Web Vitals.

data from Ahrefs tracked on a line chart finds that shows only 33% of sites on the web pass Google's Core Web VitalsFrom Ahrefs.

Luckily, performing well on Core Web Vitals is possible with thoughtful, strategic changes to your site’s codebase. Here's what you need to know and how we can help.

Keep reading...Show less
Interested in a Free Website Health Check?Check Your
Website's Health
Get Your Free Analysis Now