How We Created a New Social Platform for Food

One of the pillars of RebelMouse is our lightning-fast site launches. We love the fact that we can create a successful media property in little to no time at all. But there's more to RebelMouse than a quick launch turnaround. We can also create + customize pretty much anything you want — and we did just that with My Recipe Magic.

Our team created an entirely new web community on My Recipe Magic that is dynamic and social. It's kind of like Pinterest, but for food only. Your one-stop shop for all things yummy. It's a place to find, share, and create new recipes, and it's pretty addictive.

Here's how My Recipe Magic is standing out from their competition:


Social Logins

Users are the lifeblood of any community-driven site, and My Recipe Magic knows this all too well. That's why they worked with us to make it so their users can both get social on the platform and easily access their own personal home page through a new social login feature.

You can now create your own My Recipe Magic account with your social logins — like Twitter or Facebook — or email address. The social login might seem like a simple feature at first glance, but it's important for a few reasons:

  • It's fast, easy, and convenient. Less time remembering and typing, more time salivating over awesome dishes.
  • Personalization is good for engagement. People tend to stick around more when they can easily get to their desired destination using logins they're familiar with.
  • It eliminates the stress created from forgetting your username or password, which helps curb bounce rate.

The Pinterest Just for Food

RebelMouse created a Pinterest-like experience so My Recipe Magic users can easily share and get social within the site. This new experience lets you:

Create collections. You can create any type of collection, much like a Pinterest board, to keep all your favorite recipes organized.

Follow collections. You can follow other users' and chefs' collections to get inspiration from your favorites and add a little bit of their expertise to your personal page.

Use hashtags to organize and search. Search for any keyword in the search bar using a hashtag, like on Twitter, and it will pull up all relevant recipes. And if the recipes you're looking for don't contain your search keywords in their titles, our hashtag tool will still find the right results you're looking for.

(The magic search lets you customize your results for everything from season to cook time.)

Create your own personal stream. Just like your own News Feed, you get to decide on which content pops up in your recipe stream.

Start a social network. The River, located on your personal My Recipe Magic home page, shows a stream of who published new recipes, who followed you, and who liked and commented on collections you follow. Think of it as a notification feed.

The feed of The River is what customizes your My Recipe Magic home page:

Save recipes using a bookmarklet. Much like Pinterest's Save button, you can use the RebelMouse bookmarklet feature in your browser to grab recipes you find anywhere on the web and save them to your My Recipe Magic home page.

Plus, all these tools look and work just as great on mobile devices.

Recipe Editor/Creator

We even customized our Entry Editor to handle structured data for recipes, which makes it easy and fun to upload your own recipes. This allows users to get creative, and it even shows important metrics like measurements, unit conversions, and nutritional value.

Once you upload a recipe to the My Recipe Magic community, you send the content to an administrator for approval. It's a seamless process that gets your favorite dishes published quickly.

More Than Just a CMS

We are so proud of My Recipe Magic. It was fun to build an entirely new social platform on one of our favorite topics: Food!


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No matter how niche, funny, or serious your content may be, RebelMouse can build something around your message. Our team of Rebels are experts on not just product, but also social strategy, content optimization, and audience growth. During the launch process of your site, our dynamic team of experts work with you daily to completely customize your project so you're set up for mass success.

While we love launching traditional new media companies like Dance Magazine, Axios, and The Dodo, we're always excited to use our craft to build something robust that caters to specific content needs.

Launch a new site, re-platform the one you have, or use our creative agency. Join RebelMouse today.

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Largest Contentful Paint (LCP): A website's LCP is the time it takes to load the main content on a page. Google wants LCP to happen within 2.5 seconds of when a page first starts loading.

First Input Delay (FID): This metric quantifies a user's experience when trying to interact with unresponsive pages. This usually occurs between First Meaningful Paint (FMP) and Time to Interactive (TTI) (more on what these two mean below). You want your FID score to be low to prove the usability of your site. According to Google, pages should haven an FID of less than 100 milliseconds.

Cumulative Layout Shift Score (CLS): CLS determines how often your users experience unexpected layout shifts or changes on a page. To ensure visual stability, you want your CLS score to be low. Google wants pages to maintain a CLS score of less than 0.1.

From Google.

Google says Core Web Vitals scores will be considered across every page, and will be a ranking factor in its Top Stories feature. While relevant quality content will always be the most important, the page experience ranking is now a make-or-break metric for your site's survival.

"A good page experience doesn't override having great, relevant content. However, in cases where there are multiple pages that have similar content, page experience becomes much more important for visibility in Search." —From Google's page experience announcement, May 2020

Core Web Vitals will determine every site's performance score. You can see your site's Core Web Vitals specifically via Google Search Console, but your website's overall page performance is measured using Google's PageSpeed Insights and Lighthouse tools.

At RebelMouse, we guarantee a performance score of 90 or higher via PageSpeed Insights. To do this, we've built out a platform infrastructure that exceeds industry standards on Google's key metrics, particularly its Core Web Vitals, outperforming most industry leaders.

You can read more about how we've mastered Google's KPIs here. But the truth is in the data. Below is table that provides a snapshot into how RebelMouse-powered sites score:

And here's what the scores look like for some of the biggest sites on the open web:

As you can see, there's a lot of data Google takes into account even outside of Core Web Vitals. Here's a quick summary of the other important metrics that Google trusts to measure page performance:

First Contentful Paint (FCP): This metric measures the time from click to the time when a user's browser renders the first bit of content from the Document Object Model (DOM), which is your site's HTML structure. According to Google, this is an important milestone for your readers because it provides signals that your page is loading.

First Meaningful Paint (FMP): This is the amount of time it takes the most important content, what Google calls "hero elements," to load on site. Hero elements are different for every site, but should be intuitive based on your content. This metric helps determine your site's usability.

Time to Interactive (TTI): This is the most important metric to keep an eye on. This is when the site is fully rendered and ready for user action. This is a critical point when slow load time can occur, usually because JavaScript or other complex content hasn't fully rendered. So, in short, think of TTI as how long it takes for your site to load in its entirety.

Total Blocking Time (TBT): TBT measures a page's load responsiveness to quantify how long a page is non-interactive prior to becoming interactive. You want your site to have a low TBT to maintain its usability.

Speed Index (SI): SI is the measurement of how quickly the contents of a page are populated. You want your speed index score to be as low as possible.

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Click here to read more about our modern approach to web performance. If you want to make performance a priority, request a proposal today. We can easily transform your site into one of the fastest on the web, giving you increased user retention and better conversion rates than ever before.

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