Old Case Studies

How 7x7 Went From Beloved Print Magazine To Modern Digital Publisher

Picture of Golden Gate Bridge in San Francisco, California

A swift upgrade.

The Vision

As the #1 lifestyle site in the major tech market of San Francisco, 7x7 was on a mission to bring a super-modern, tech-driven editorial experience to audiences, no matter where they are.

The Problem

Having a publishing platform that was built in the Internet Stone Age. What was considered cutting-edge in 2006 just didn't cut it anymore. The outdated, glitchy CMS was difficult for editors to use and clunky for audiences to read through, making it a constant effort to provide up-to-the-minute Bay Area stories and happenings.



Golden Gate bridge GIFGiphy

What Happened: The RebelMouse DCMS

In June 2016, 7x7 introduced the new and vastly improved site with Rebel Runner, which provided them with a highly optimized and super-intuitive platform.

Here's what 7x7 expressed to their readers when they launched the new site:

" Not only is our new site prettier to look at (bigger pictures! working slideshows!), it is also better organized (now by Bay Area region to help you find things to do based on where you really live, work, and play); loaded with nifty features (polls! videos! gifs!); optimized for reading on your desktop, smartphone, and tablet; and designed for easy sharing of the stories and photos you like via your chosen social networks."

snapshot of 7x7 homepage before moving to RebelMouse

7x7 (homepage) on the old platform

New 7x7 homepage on RebelMouse

7x7 (homepage) on RebelMouse

New article page on RebelMouse

7x7 (article page) on RebelMouse


Key Takeaway: Monetization Gets An Upgrade, Too!

While enhancing the editorial experience was a priority, 7x7's monetization process also needed an upgrade. As a premier editorial site with 7M monthly impressions and growing, 7x7 can command top advertising dollars.

With the Rebel Runner platform, not only has ad targeting and placement become much more flexible and easy to implement, but the improved native content offering continues to make it a must-buy for Fortune 500 advertisers like Google, Audi, Chase and Macy's.

To summarize, upgrade.

Beyonce GIF

Check out 7x7 and learn more about the RebelMouse DCMS.

Want to upgrade your content game and become a Rebel? Contact us today to get started.

What Is RebelMouse?
Request a Proposal

Where 
Websites Are Built

The Fastest Sites in the World Run on RebelMouse

Let’s Chat

new!

RebelMouse Performance Monitoring

Real-Time Core Web Vitals

Get Started
DISCOVER MORE

Our Core Features

Our platform is a complete digital publishing toolbox that's built for modern-day content creators, and includes game-changing features such as our:

Layout and Design toolLayout and Design tool on mobile
animate
animate

Why RebelMouse?

Unprecedented Scale

RebelMouse sites reach more than 120M people a month, with an always-modern solution that combines cutting-edge technology with decades of media savvy. And due to our massive scale, 1 in 3 Americans have visited a website powered by RebelMouse.

120M+ Users
550M+ Pageviews
17+ Avg. Minutes per User
6+ Avg. Pages per User

Today's Top Websites Use RebelMouse

Thanks to the tremendous scale of our network, we are able to analyze a wealth of traffic data that informs our strategies and allows us to be a true strategic partner instead of just a vendor.

upworthyindy100Vault12No Film SchoolRawStoryResponsible StatecraftPrideMNI Market NewsPremierGuitarPenskeINN Educate Brand ConnectThe FulcrumGZEROOkayafricaBrit+CoPaper MagazinePowerToFlyNarcityCommonDreamsAllBusiness

What Clients Say

We’re here to help you weigh and understand every tech and strategic decision that affects your digital presence. Spend less time managing everything yourself, and more time focused on creating the quality content your users deserve.

Case Studies

A Team Built Like No Other

RebelMouse employs a unique, diverse, and decentralized team that consists of 70+ digital traffic experts across more than 25 different countries. We have no central office, and we cover every time zone to ensure that we’re able to deliver amazing results and enterprise-grade support around the clock.

Our team is well-versed in all things product, content, traffic, and revenue, and we strategically deploy ourselves to help with each element across all of our clients. We thrive on solving the complex.

Let's Chat