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Instagram Launches In-Stream Ads for IGTV

IGTV, Instagram's long-form video-sharing feature, has launched its in-roll ads feature. According to an announcement from Instagram, IGTV ads will first appear when users click to watch a full IGTV video after clicking from a preview in their feed. The ads will be built for mobile and can be up to 15 seconds long. Instagram says they will test different ad experiences throughout the year, including the ability to skip an ad.

Here's a look at the user experience:


Initially, Instagram reached out to a select group of creators in March 2020 to participate in the first tests of in-stream ads in their IGTV videos. Creators will receive a 55% share of all advertising via IGTV, which is the same split found on YouTube.

Ads within IGTV could be a game changer for influencers and creators who already make income from YouTube and Facebook's monetization programs. Since Instagram has over one billion active users, creators would be able to reach new audiences though IGTV while still building loyalty with their established followers on the platform. The monetization option could also give them incentive to move off of major competitors like YouTube, Facebook, and Snapchat if the revenue is fruitful enough. IGTV videos can be up to one hour in duration.

The rollout of IGTV ads comes at a pivotal moment for creators, who have had to adjust to a new way of life online since the COVID-19 pandemic. Instagram says they had a 70% increase in live views from February to March of this year. To help influencers, creators, and artists during this time, the network is testing out the use of badges, or virtual monetary tokens, users can give to creators during live streams. In turn, their comments are displayed more prominently.

An example of badges given out during a live stream, from Instagram.

RebelMouse is a creative agency powered by next-generation technology built for content creators. If you're interested in Instagram monetization, request a proposal today and let's start working together. If you're already publishing on RebelMouse and have a question about IGTV ads, email support@rebelmouse.com or talk to your account manager today.

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The Most Secure CMS of 2022
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The Most Secure CMS of 2022

Why RebelMouse Is the Most Secure CMS on the Web

Delivering a secure, high-performing environment with extreme reliability is essential to all of our clients at RebelMouse. We only use industry-leading, reliable approaches to host our infrastructure. This ensures maximum stability and security for all of our clients’ data. Here are just some of the reasons we’re able to maintain a hard-bodied product that’s flexible, too.

Most websites get hacked. RebelMouse has never been hacked.

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Make sure your site is set up for success in 2022.

In the spring of 2020, Google let the world know that its Core Web Vitals would become the new benchmark for measuring a site's performance in its search results, known as the page experience update. Fast forward to more than a year later in August 2021 when, after much anticipation, Google's page experience update became official.

Since its rollout, developers have felt the impact of how their publishing platforms stack up against the new standard. Important decisions around the architecture of your site can now make or break your site's performance in the eyes of Google.

HTTP Archive, a tracking platform that crawls the web to identify trends and record historical patterns, has revealed how top content management systems (CMS) have weathered the page experience update through the creation of its Core Web Vitals Technology Report. RebelMouse consistently outperforms major CMS platforms on Google's most critical metrics since its rollout and into January 2022:

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Here’s What You Need to Know About Google’s Big GA4 Announcement

The search giant said that it’s nixing Universal Analytics for good

The internet was abuzz last week when Google announced that it’s sunsetting its Universal Analytics offering in favor of Google Analytics 4 (GA4). The search giant will stop processing new hits through Universal Analytics on July 1, 2023 (Universal Analytics 360 properties have until October 1, 2023). The news was a shock for site owners and search marketers alike who were not prepared for such a hard deadline.

In its March 16, 2022 announcement, Google said that “Universal Analytics was built for a generation of online measurement that was anchored in the desktop web, independent sessions and more easily observable data from cookies. This measurement methodology is quickly becoming obsolete.”

By contrast, Google says that “Analytics 4 operates across platforms, does not rely exclusively on cookies and uses an event-based data model to deliver user-centric measurement.” Click here to read Google’s full announcement and overview of the differences between GA4 and Universal Analytics.

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