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How We Created a New Social Platform for Food

One of the pillars of RebelMouse is our lightning-fast site launches. We love the fact that we can create a successful media property in little to no time at all. But there's more to RebelMouse than a quick launch turnaround. We can also create + customize pretty much anything you want — and we did just that with My Recipe Magic.

Our team created an entirely new web community on My Recipe Magic that is dynamic and social. It's kind of like Pinterest, but for food only. Your one-stop shop for all things yummy. It's a place to find, share, and create new recipes, and it's pretty addictive.

Here's how My Recipe Magic is standing out from their competition:


Social Logins

Users are the lifeblood of any community-driven site, and My Recipe Magic knows this all too well. That's why they worked with us to make it so their users can both get social on the platform and easily access their own personal home page through a new social login feature.

You can now create your own My Recipe Magic account with your social logins — like Twitter or Facebook — or email address. The social login might seem like a simple feature at first glance, but it's important for a few reasons:

  • It's fast, easy, and convenient. Less time remembering and typing, more time salivating over awesome dishes.
  • Personalization is good for engagement. People tend to stick around more when they can easily get to their desired destination using logins they're familiar with.
  • It eliminates the stress created from forgetting your username or password, which helps curb bounce rate.

The Pinterest Just for Food

RebelMouse created a Pinterest-like experience so My Recipe Magic users can easily share and get social within the site. This new experience lets you:

Create collections. You can create any type of collection, much like a Pinterest board, to keep all your favorite recipes organized.

Follow collections. You can follow other users' and chefs' collections to get inspiration from your favorites and add a little bit of their expertise to your personal page.

Use hashtags to organize and search. Search for any keyword in the search bar using a hashtag, like on Twitter, and it will pull up all relevant recipes. And if the recipes you're looking for don't contain your search keywords in their titles, our hashtag tool will still find the right results you're looking for.

(The magic search lets you customize your results for everything from season to cook time.)

Create your own personal stream. Just like your own News Feed, you get to decide on which content pops up in your recipe stream.

Start a social network. The River, located on your personal My Recipe Magic home page, shows a stream of who published new recipes, who followed you, and who liked and commented on collections you follow. Think of it as a notification feed.

The feed of The River is what customizes your My Recipe Magic home page:

Save recipes using a bookmarklet. Much like Pinterest's Save button, you can use the RebelMouse bookmarklet feature in your browser to grab recipes you find anywhere on the web and save them to your My Recipe Magic home page.

Plus, all these tools look and work just as great on mobile devices.

Recipe Editor/Creator

We even customized our Entry Editor to handle structured data for recipes, which makes it easy and fun to upload your own recipes. This allows users to get creative, and it even shows important metrics like measurements, unit conversions, and nutritional value.

Once you upload a recipe to the My Recipe Magic community, you send the content to an administrator for approval. It's a seamless process that gets your favorite dishes published quickly.

More Than Just a CMS

We are so proud of My Recipe Magic. It was fun to build an entirely new social platform on one of our favorite topics: Food!


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No matter how niche, funny, or serious your content may be, RebelMouse can build something around your message. Our team of Rebels are experts on not just product, but also social strategy, content optimization, and audience growth. During the launch process of your site, our dynamic team of experts work with you daily to completely customize your project so you're set up for mass success.

While we love launching traditional new media companies like Dance Magazine, Axios, and The Dodo, we're always excited to use our craft to build something robust that caters to specific content needs.

Launch a new site, re-platform the one you have, or use our creative agency. Join RebelMouse today.

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At RebelMouse, we like to refer to our enterprise publishing platform as "lean tech." Most publishers have a natural inclination to start doubling down on teams of developers who try to build unique experiences to help stand out above the noise. But they should actually be doing the opposite: Lean tech is the preferred way to cut through content saturation. By allowing RebelMouse to obsess over your product, content producers, editors, managers, and everyone in between can focus on creating quality content and taking advantage of opportunities to leverage distributive publishing strategies that create real revenue growth.

One of the major reasons we're able to maintain a lean tech environment is thanks to our approach to quality assurance (QA). We make updates to our platform daily to ensure our clients always have access to the most robust, high-performing, and secure version of our platform. Behind the scenes, this means having a solid QA structure that's efficient, creates less bugs, and catches the ones that do pop up before they go live. It's a system of checks and balances that's hard and costly to replicate on a custom CMS. Here's a glimpse into how it works.

Our Tech Stack Toolbox

  • Cucumber
  • Java
  • Junit
  • Maven
  • Selenium WebDriver
  • TeamCity
  • Zalenium (Selenium Grid)

Our Checks and Balances Workflow

Automated Regression Testing Cycle

The Lifecycle of a Product Update

When an update is first made to RebelMouse, TeamCity immediately triggers the start of automated tests to review integrity.

TeamCity Build

TeamCity Agent

The tests run in parallel on TeamCity's Build Agent. Next, Zalenium creates docker containers with browsers that matches the count of parallel threads. An Allure report is then generated from the test results, which shows the state of the application after the update.

Allure Report Pass

If a test doesn't complete successfully, the testing framework receives a video with a failed test and attaches it to the Allure report.

Allure Report Issue

Based on the report analysis, a QA specialist will create a "bug" ticket in our product management software to address the issue if needed. Then, information about the bug is immediately sent to the project manager and we begin the process of correcting the problem.

The media powerhouses we power can publish with confidence knowing that any product issues that arise are met with a tried-and-true process to fix the problem with little-to-no disturbance to their workflow. If you have any questions about this process, please email support@rebelmouse.com.

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