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How We Created a New Social Platform for Food

One of the pillars of RebelMouse is our lightning-fast site launches. We love the fact that we can create a successful media property in little to no time at all. But there's more to RebelMouse than a quick launch turnaround. We can also create + customize pretty much anything you want — and we did just that with My Recipe Magic.

Our team created an entirely new web community on My Recipe Magic that is dynamic and social. It's kind of like Pinterest, but for food only. Your one-stop shop for all things yummy. It's a place to find, share, and create new recipes, and it's pretty addictive.

Here's how My Recipe Magic is standing out from their competition:


Social Logins

Users are the lifeblood of any community-driven site, and My Recipe Magic knows this all too well. That's why they worked with us to make it so their users can both get social on the platform and easily access their own personal home page through a new social login feature.

You can now create your own My Recipe Magic account with your social logins — like Twitter or Facebook — or email address. The social login might seem like a simple feature at first glance, but it's important for a few reasons:

  • It's fast, easy, and convenient. Less time remembering and typing, more time salivating over awesome dishes.
  • Personalization is good for engagement. People tend to stick around more when they can easily get to their desired destination using logins they're familiar with.
  • It eliminates the stress created from forgetting your username or password, which helps curb bounce rate.

The Pinterest Just for Food

RebelMouse created a Pinterest-like experience so My Recipe Magic users can easily share and get social within the site. This new experience lets you:

Create collections. You can create any type of collection, much like a Pinterest board, to keep all your favorite recipes organized.

Follow collections. You can follow other users' and chefs' collections to get inspiration from your favorites and add a little bit of their expertise to your personal page.

Use hashtags to organize and search. Search for any keyword in the search bar using a hashtag, like on Twitter, and it will pull up all relevant recipes. And if the recipes you're looking for don't contain your search keywords in their titles, our hashtag tool will still find the right results you're looking for.

(The magic search lets you customize your results for everything from season to cook time.)

Create your own personal stream. Just like your own News Feed, you get to decide on which content pops up in your recipe stream.

Start a social network. The River, located on your personal My Recipe Magic home page, shows a stream of who published new recipes, who followed you, and who liked and commented on collections you follow. Think of it as a notification feed.

The feed of The River is what customizes your My Recipe Magic home page:

Save recipes using a bookmarklet. Much like Pinterest's Save button, you can use the RebelMouse bookmarklet feature in your browser to grab recipes you find anywhere on the web and save them to your My Recipe Magic home page.

Plus, all these tools look and work just as great on mobile devices.

Recipe Editor/Creator

We even customized our Entry Editor to handle structured data for recipes, which makes it easy and fun to upload your own recipes. This allows users to get creative, and it even shows important metrics like measurements, unit conversions, and nutritional value.

Once you upload a recipe to the My Recipe Magic community, you send the content to an administrator for approval. It's a seamless process that gets your favorite dishes published quickly.

More Than Just a CMS

We are so proud of My Recipe Magic. It was fun to build an entirely new social platform on one of our favorite topics: Food!


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No matter how niche, funny, or serious your content may be, RebelMouse can build something around your message. Our team of Rebels are experts on not just product, but also social strategy, content optimization, and audience growth. During the launch process of your site, our dynamic team of experts work with you daily to completely customize your project so you're set up for mass success.

While we love launching traditional new media companies like Dance Magazine, Axios, and The Dodo, we're always excited to use our craft to build something robust that caters to specific content needs.

Launch a new site, re-platform the one you have, or use our creative agency. Join RebelMouse today.

RebelMouse CEO: Reimagining Diversity “Starts in the Office”

Why women, minorities, and the LGBTQ+ community will restructure workplace norms

Entering a new decade means a new opportunity to change how we approach diversity. In a joint interview alongside Leanne Pittsford of Lesbians Who Tech, RebelMouse founder and CEO Andrea Breanna said that the only way to fight patriarchal dominance is to encourage and nurture more women, minorities, and members of the LGBTQ+ community in the workplace, particularly in tech.

Over half of RebelMouse's employees are women or identify as LGBTQ. Read our full diversity and inclusion report here.

Check out the full video below.

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