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A Glimpse Into RebelMouse’s Custom Google Analytics Integration

Empower your strategy with actionable insights

RebelMouse has a deep integration with Google Analytics that allows you to make several high-value additions to your data right out of the box. In addition to our custom pageview methodology, driven by our Particle Assembler, we also augment your data with an array of custom dimensions and events. These additions empower you to parse your data in new ways and gain added insights into how visitors interact with your site.


The first set of data we provide is in the form of custom dimensions. A dimension in Google Analytics is defined as an attribute of your data. They're qualitative rather than quantitative and help paint a better picture of your audience and the consumption of your content. Here are the custom dimensions that RebelMouse is set up to pass to Google Analytics by default:

  • Author
  • Section
  • Tags
  • Primary Tag
  • Post ID
  • Publication Date
  • Layout ID

We can also add custom dimensions for logged-in status and subscription attributes, as well as community groupings for sites that utilize the community features of our platform.

The second set of data covers event metrics that help tell the story of what actions visitors are performing on your site. Here are the default events passed into Google Analytics from RebelMouse:

  • Outgoing Links
  • Keep Reading: More/Less
  • Newsletter Signups
  • Shares (e.g., Social, Email, etc.)
  • Hamburger Menu: Open/Close
  • Slideshow Navigation

For sites that utilize HTML5 video, we can also enable interaction events (e.g., plays, watch time, etc.).

All of this data is available to you from day one on the platform. As with the rest of our platform, we're constantly iterating our Google Analytics integration to give you better insights into what drives growth on your site.

How to Include Interactive Elements in Posts

Enhance your articles with rich and creative media

Every article is a fresh chance to grab new readers and nurture loyal followers. This is why we give creators every opportunity to build content rich with media elements that enhance every reader's experience.

Add More Layers to Your Content

You can easily add interactive elements, like charts, to posts on our platform. For example, if you need to embed iframe code into a post, this can be done via our Add Media Bar. To do so, click the code icon (< >):

A text box will appear so you can insert your code:

Embedded Code Across Platforms

One important thing to keep in mind is that Google AMP, AppleNews, and Facebook Instant Articles will not always support embedded code. So if you use an iframe, it's best to turn off distribution to those channels for that particular post. If you have a lot of posts that require embedded code, this could be problematic for growth across those important platforms.

If you do want to use an iframe on a post destined for Google AMP distribution, it can be possible if the iframe is not at the top of the page or within the first 75% of the viewport when the page is scrolled to the top (whichever is smaller). AMP is a fast technology designed for mobile users and iframes are loaded using arbitrary timing that AMP's technology cannot ensure. For this reason, it's suggested that iframes be included in places that are not visible by users upon load.

If you have an article that needs to include an iframe at the top of the page, or within the first 75% of the viewport, AMP can be turned off for that individual article within Entry Editor.

If you don't need an interactive chart to be interactive in nature, can turn it into an image and upload it directly to your post. This way it will work on all platforms, including Google AMP, Apple News, and Facebook Instant Articles. This option, when possible, is ideal to ensure you're optimized for page speed.

Take Advantage of Shortcodes

Another great way to embed media is through our shortcodes functionality. Click here to learn more about shortcodes. Shortcodes can also inserted using the Add Media Bar. Click the brackets icon ([ ]) to choose the shortcode you want to use.

Here's an example of a chart on an article page that's been inserted using a shortcode:

If you have any questions about how to add interactive elements to your content, please email support@rebelmouse.com or talk to your account manager today.

Shortcodes Dashboard: Dynamic Media in Just a Few Clicks

Create multidimensional content with easy-to-find shortcodes

We believe static media is dead, and that every piece of content should be multidimensional and engaging. This is why our platform enables creators so they can add dynamic media to their content in easy and efficient ways.

One simple way to add interactive content to any post is through the use of shortcodes. Shortcodes are small snippets of code that are easier to remember than longer sequences. They typically will activate a feature or embed media into an article.

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How to Add Scalable Vector Graphics to RebelMouse

Quickly add an SVG to any page

A Scalable Vector Graphic, or SVG, is a type of graphic format that gives you more flexibility than standard formats like JPEG or PNG.

To add an SVG to your RebelMouse site, first go to your Layout & Design tool. Next, open the SVG in a code editor and copy the entire <svg> element. Then, add a Custom HTML element to your layout and paste in the SVG code:

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