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A Glimpse Into RebelMouse’s Custom Google Analytics Integration

Empower your strategy with actionable insights

RebelMouse has a deep integration with Google Analytics that allows you to make several high-value additions to your data right out of the box. In addition to our custom pageview methodology, driven by our Particle Assembler, we also augment your data with an array of custom dimensions and events. These additions empower you to parse your data in new ways and gain added insights into how visitors interact with your site.


The first set of data we provide is in the form of custom dimensions. A dimension in Google Analytics is defined as an attribute of your data. They're qualitative rather than quantitative and help paint a better picture of your audience and the consumption of your content. Here are the custom dimensions that RebelMouse is set up to pass to Google Analytics by default:

  • Author
  • Section
  • Tags
  • Primary Tag
  • Post ID
  • Publication Date
  • Layout ID

We can also add custom dimensions for logged-in status and subscription attributes, as well as community groupings for sites that utilize the community features of our platform.

The second set of data covers event metrics that help tell the story of what actions visitors are performing on your site. Here are the default events passed into Google Analytics from RebelMouse:

  • Outgoing Links
  • Keep Reading: More/Less
  • Newsletter Signups
  • Shares (e.g., Social, Email, etc.)
  • Hamburger Menu: Open/Close
  • Slideshow Navigation

For sites that utilize HTML5 video, we can also enable interaction events (e.g., plays, watch time, etc.).

All of this data is available to you from day one on the platform. As with the rest of our platform, we're constantly iterating our Google Analytics integration to give you better insights into what drives growth on your site.

RebelMouse CEO: Reimagining Diversity “Starts in the Office”

Why women, minorities, and the LGBTQ+ community will restructure workplace norms

Entering a new decade means a new opportunity to change how we approach diversity. In a joint interview alongside Leanne Pittsford of Lesbians Who Tech, RebelMouse founder and CEO Andrea Breanna said that the only way to fight patriarchal dominance is to encourage and nurture more women, minorities, and members of the LGBTQ+ community in the workplace, particularly in tech.

Over half of RebelMouse's employees are women or identify as LGBTQ. Read our full diversity and inclusion report here.

Check out the full video below.

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