Inside the Ad Manager Dashboard

If you rely on ad revenue, the article page is your cash cow. It generates the views and keeps audiences on your site. RebelMouse's Ad Manager dashboard enables you to easily swap out ads, change placement, and experiment as much as you want without relying on tech resources. Enjoy incredible control over your revenue.


Access the Ad Manager Dashboard

Go to Ad Manager in the left-hand hamburger menu (☰). Alternatively, you can type "{YourDomain}/core/dashboard/a_manager" in your browser's address bar.

How Ad Manager Is Divided

There are several different placements for your ads:

Header Code

We don't recommend using the Header Ad function in Ad Manager for your header code. Instead, we recommend using Layout & Design Tool to insert an Ad Header Code element. Your ad network will provide you with a header code that needs to be placed in a tag on your site to run your ads. You should put that code here:

The best place for an Ad Header Code element is typically your Top Bar, which allows the code to run across all of the pages on your site.

Using Layout & Design Tool instead of Ad Manager for header code has a couple of distinct advantages. First, Layout & Design Tool allows you to create B tests for your header codes, which you can easily manage using URL query parameters. This enables you to have various ad templates, share a specific ad setup to social, and have a different default ad configuration. Layout & Design Tool is incredibly flexible and gives you full control over your monetization strategy.

Second, the Layout & Design Tool is fully optimized for AMP. This gives you the ability to implement header code that's compatible with AMP when available.

You can find a separate page to control your output to AMP in Layout & Design Tool here:

Inserting your header code in Ad Manager only allows you to have one code setup that's applied to all of your pages — including AMP — which can cause errors. Because of this, we will be activating a warning prompt to users when Ad Manager is used for header code.

Article Before Body

The Article Before Body section is where you want to add an ad tag in order to serve ads at the beginning of your articles, before the start of any content. This is a common ad placement because it's visible upon first load. You can toggle this ad option on or off.

Here's an example of how it looks on site:

Ads After X Words

Ads after X words allows you to set ads to automatically appear after a certain number of words in your article. This helps ensure that ads appear throughout your article, but not too closely together.

Note: RebelMouse will not cut off a paragraph midway through to place an ad. If you select 150 words as the break point, for instance, RebelMouse will find the closest end of a paragraph after 150 words before placing the ad.

Just like with the Article Before Body section, you can toggle any ad placements on, off, or even delete them if necessary.

You can keep adding as many ads as you want with the + Add Item button at the bottom of the page:

For example, this is how an ad after 60 words looks in an article:

We encourage you to add multiple ad placements this way. You might want ads to appear after 150 words, 500 words, and 1,000 words. The key is to experiment. Also, if an article is shorter than the number of words selected, that ad will not appear.

Ads in Assembler

The Ads in Assembler option is where you can set ads that will automatically appear after a certain number of Assembler items in your article. This number can be set globally in our Layout & Design tool, or on a per-post basis in Assembler's settings. After navigating to the "Ads In Assembler" tab, you'll find expandable and collapsible sections containing different ad placement options in Assembler.

If there is one ad entered into Ad Manager, the ad will be repeated. Example: You have an Assembler with 15 items and you choose to show an ad after every five items. The one ad you have in Ad Manager will be shown three times.

If there is more than one ad entered into Ad Manager, the ads will be displayed in the order they're listed in. Example: You place two ads into Ad Manager, have an Assembler with 20 items, and you choose to show an ad after every five items. The first ad shown will be ad #1 in Ad Manager. The second ad shown will be ad #2. The third and fourth ads shown will be ad #2 again because we repeat the last ad that was entered into Ad Manager instead of cycling through the ads again.

Ads Before Assembler

This option displays an ad before the start of an Assembler.

Ads in Assembler

With this option, ads can be placed between Assembler items if it's in listicle mode, or below an Assembler slideshow if it's in slideshow mode.

Ads in Fullscreen Slideshows

We understand how vital it is to monetize your articles, so we provide you with the tools that will allow you to both make them look beautiful and bring in revenue. When it comes to full-screen slideshows, we have two fixed placements where you can insert ad tags: At the top of the slideshow and on the right rail.

Here's an example of how it looks on site:

Customize Ad Codes by Device

You can add separate ad codes for desktop, mobile, and tablet devices to ensure that your ad placements fit each type of screen correctly.

Note: You can also add Google AMP-compatible ad code for each placement. Learn more about Google AMP + RebelMouse.

Your Ads in Facebook Instant Articles

As you saw above, you have the option of implementing ads into Instant Articles using both the Body Words (an ad every X words) and Ads in Assembler (an ad between X number of Assembler items) methods.

Here are a couple of best practice recommendations:

  • Facebook Instant Articles doesn't support using an ad before the body of a post, so don't place the ad in the Header or Body sections.
  • When using Body Words, we recommend setting up the ad so it displays after no less than 100 words. Otherwise, it could be rejected by Facebook.

How to Add Ads.txt to Your Site

Ads.txt stands for "Authorized Digital Sellers," and is a simple, flexible, and secure method that publishers and distributors can use to publicly declare the companies they authorize to sell their digital inventory. The mission of the ads.txt project is straightforward: increase transparency in the programmatic advertising ecosystem. You can find more information on ads.txt here.

In our Ad Manager dashboard, you can add content from any .txt file digital sellers have sent to you. It's a simple process we've outlined below:

1. Open the left-hand navigation menu (☰) and click on Ad Manager.

2. Click on the Ads.txt tab and copy-paste the content of the .txt file(s) you've received from your ad providers.

3. Click Save.

4. RebelMouse will generate a URL ending in /ads.txt where you can see the list of your authorized digital sellers. Here's an example: https://www.mother.ly/ads.txt.

How to Redirect Your Ads.Txt File to an External URL

If you would like to redirect an ads.txt file to an external URL, copy any code that's within the ads.txt and save it as a backup text file somewhere in case the update needs to be reverted.

First, delete the code from the ad manager ads.txt file and click Save. Then, visit yoursite.com/ads.txt to make sure that your ads.txt is delivering a 404 redirect notice:

Navigate to your to your 404 Dashboard. You can do this through the hamburger menu (☰), or by appending the following to your site's URL: /r/dashboard/404_redirects?site=

Then, set the redirect from /ads.txt to the site where your new ads.txt file will be hosted: newadurl.com/ads.txt. Click Save.

To confirm the redirect is set correctly, visit your site's domain and check yoursite.com/ads.txt. If implemented properly, it should redirect to the new ads.txt file.

If you have any questions about the Ad Manager dashboard, email support@rebelmouse.com or talk to your account manager today.

Why RebelMouse Is the Best Content Marketing Platform

RebelMouse is a unique platform and company. The company was founded on the vision that media companies would need an always-modern solution to thrive in the new connected internet, and that brands would have to behave like new media companies and use the same platforms.

Keep reading... Show less

Why Premium Creative Agencies and CTOs Choose to Develop on RebelMouse vs. WordPress and Drupal

The Intersection of Design and Development: Where Your Clients Thrive

We started RebelMouse seven years ago knowing that there was a fundamental design flaw in the world of traditional CMSs: Every instance, on every platform, had to be updated independently. It's similar to an era when users had to manage their own Microsoft Exchange Server for email. The costs of managing, maintaining, and iterating on a CMS to keep it awesome and world class is typically a $10 million-a-year endeavor. But even then, these cost-prohibitive CMSs are still behind the times.

Keep reading... Show less

Native Multivariate Testing at Scale With RebelMouse

What Differentiates Our Approach

There are many popular tools that allow you to perform experiments and A/B tests on your users — primarily Google Chrome Experiments and Optimizely. But all of these solutions are JavaScript additions to your web page that sidestep the problem of old, outdated, and clumsy CMSs. These solutions work by calling on a third-party JavaScript library that rewrites a page after it's rendered. This approach adds extra page weight and creates strange user experiences due to having to wait for everything to load and be rewritten on the fly.

At RebelMouse, we've solved this in a very elegant way. At the core level of our platform, we can natively render different layouts and track the exact differences in performance when comparing a test to your other layouts.

Keep reading... Show less

Modern E-Commerce: Blur the Line Between Content and Design

Create Modular + Reusable Design Patterns on RebelMouse

Content saturation is an industry-wide problem, and the e-commerce space is no exception given that it's filled with big brands, small Etsy stores, and everyone in between all fighting for similar audiences. The best way to fight this symptom is to understand your audience and provide them with what they want.

Keep reading... Show less

Instagram-style E-commerce Features on RebelMouse

Revolutionizing E-commerce on RebelMouse

Whether you're a brand with a blog or a media company with a site, driving purchasing behavior and building an audience that uses your content to find things they love to buy is vital. We're very proud to have built out the same functionality that everyone is now used to on Instagram, with layovers on images that lead to products with attribution.

Keep reading... Show less

Building Premium Communities and User Journeys on RebelMouse

RebelMouse is much more than just a replacement for a traditional CMS. Our platform is a tremendous community-building experience. Today's social ecosystem has given us a seemingly limitless number of premium creators who understand how to create gorgeous and relevant content that drives the growth of their own audiences. These creators and influencers are either experts in certain topics, or heavily engaged in targeted content that drives their interests. They're not only consuming the content they're passionate about, but they're contributing to the conversation, too. The new role of the editor is not just to cover the most important topics and people around their expertise, but also to invite those preferred influencers into their community and get them to participate in creating premium content.

Keep reading... Show less

Dynamic Voting: Grow Traffic and Engagement Organically

Help your audience find its voice.

Creating quality content is no longer on marketers alone. We live in a universe of creators who are willing to not only consume content that resonates, but play a role in the creation, promotion, and conversations surrounding it.

Since the start of RebelMouse, we've been on a journey to create dynamic media that is easier for content creators to curate and amplify on social. It's why we've built an online engagement platform centered around the power of communities that thrive naturally in the digital ecosystem.

Keep reading... Show less

How to Monetize Your Website in Today’s Publishing Environment

In order to define distributive publishing, we have to ask the following question: If you have quality content, but nobody sees it, does it even exist? The answer is no, because your content needs to be supported in a way that lets it move seamlessly across all channels, especially site, search, and social. But let's take this question a step further: If you can't monetize your content to generate the support it needs, how do you create quality content in the first place?

Keep reading... Show less

How to Monetize Your Site on RebelMouse

Leverage Our Platform to Sell Digital Ads That Overperform

For years now, digital publishers have experienced a collective push to diversify their revenue streams. As online readership becomes more complex, publishers cannot rely on a one-trick monetization method to secure success.

The COVID-19 crisis in 2020 was an even bigger wake-up call for publishers to create a dynamic revenue plan. The timing of the pandemic aligned with the new reality of a cookie-less world, which has completely reprioritized user experience and what it means to build audience loyalty. This means in 2021, publishers need a solid first-party data strategy and a modern revenue plan that can withstand more months of uncertainty to come.

Let's find the right revenue plan for your site. Here are just a handful of ways our next-generation publishing platform supports multiple monetization methods at once.

Keep reading... Show less

How Site Performance Shifted in 2020: RebelMouse Page Speed Updates

Google updated how it measures page performance during the pandemic. Here's how our product changed, too.

2020 was a year that shook every industry to its core. As workforces and workflows everywhere shifted, the digital publishing space was left to pick up the pieces of what it means to create content in a pandemic-filled world.

At RebelMouse, we examined the impact of COVID-19 on marketing strategies. You can read more about our findings here. However, as we round out a turbulent year, some publishers think 2020 will be a positive turning point for the industry overall. More people at home and being online has increased the need for quality content more than ever. Audiences are paying attention to where and how they consume content, and advertisers are taking notice of this pattern change, too.

Because of this, content deliverability is what will define what makes a successful publisher in 2020 and beyond. Audiences will only tolerate quality content, and they will only consume it on a site that provides a next-level site experience.

Keep reading... Show less

Google’s Page Experience Signals for Search Rankings Launches in May 2021

Your site's page performance will dictate its search viability

In May 2020, Google let the world know that its Core Web Vitals would become the new benchmarks for measuring a site's performance in its search results. Six months later, Google announced that its page experience signals will officially roll out and begin impacting search rankings in May 2021.

The page experience signals include Google's Core Web Vitals and existing search signals. Together, these will determine a website's page experience and overall site performance.

Keep reading... Show less

Supreme Storytelling: indy100 Conversation's Top 20 Stories so Far

The Independent is prioritizing free thought and wants to amplify the voices that the mainstream media misses. That's why the U.K. media powerhouse launched indy100 Conversations. The new site, powered by RebelMouse, brings together creators from all around the globe to write about what's on their mind. From COVID-19 to racial injustice, the storytelling on indy100 Conversations has been anything but dry.

Here's indy100 Conversation's top 20 stories so far. Click here to join the conversation.

Subscribe to Our Newsletter