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Inside the Ad Manager Dashboard

If you rely on ad revenue, the article page is your cash cow. It generates the views and keeps audiences on your site. RebelMouse's Ad Manager dashboard enables you to easily swap out ads, change placement, and experiment as much as you want without relying on tech resources. Enjoy incredible control over your revenue.


Access the Ad Manager Dashboard

Go to Ad Manager in the left-hand navigation menu (☰). Alternatively, you can type "{YourDomain}/core/dashboard/a_manager" in your browser's address bar.

How Ad Manager Is Divided

There are several different placements for your ads:

Header Ad

This will place an ad at the top of your page.

Article Before Body

The Article Before Body section is where you want to add an ad tag in order to serve ads at the beginning of your articles, before the start of any content. This is a common ad placement because it's visible upon first load. You can toggle this ad option on or off.

Here's an example of how it looks on site:

Ads After X Words

Ads after X words allows you to set ads to automatically appear after a certain number of words in your article. This helps ensure that ads appear throughout your article, but not too closely together.

Note: RebelMouse will not cut off a paragraph midway through to place an ad. If you select 150 words as the break point, for instance, RebelMouse will find the closest end of a paragraph after 150 words before placing the ad.

Just like with the Article Before Body section, you can toggle any ad placements on, off, or even delete them if necessary.

You can keep adding as many ads as you want with the + Add Item button at the bottom of the page:

For example, this is how an ad after 60 words looks in an article:

We encourage you to add multiple ad placements this way. You might want ads to appear after 150 words, 500 words, and 1,000 words. The key is to experiment. Also, if an article is shorter than the number of words selected, that ad will not appear.

Ads in Assembler

The Ads in Assembler option is where you can set ads that will automatically appear after a certain number of Assembler items in your article. This number can be set globally in our Layout & Design tool, or on a per-post basis in Assembler's settings. After navigating to the "Ads In Assembler" tab, you'll find expandable and collapsible sections containing different ad placement options in Assembler.

If there is one ad entered into Ad Manager, the ad will be repeated. Example: You have an Assembler with 15 items and you choose to show an ad after every five items. The one ad you have in Ad Manager will be shown three times.

If there is more than one ad entered into Ad Manager, the ads will be displayed in the order they're listed in. Example: You place two ads into Ad Manager, have an Assembler with 20 items, and you choose to show an ad after every five items. The first ad shown will be ad #1 in Ad Manager. The second ad shown will be ad #2. The third and fourth ads shown will be ad #2 again because we repeat the last ad that was entered into Ad Manager instead of cycling through the ads again.

Ads Before Assembler

This option displays an ad before the start of an Assembler.

Ads in Assembler

With this option, ads can be placed between Assembler items if it's in listicle mode, or below an Assembler slideshow if it's in slideshow mode.

Ads in Fullscreen Slideshows

We understand how vital it is to monetize your articles, so we provide you with the tools that will allow you to both make them look beautiful and bring in revenue. When it comes to full-screen slideshows, we have two fixed placements where you can insert ad tags: At the top of the slideshow and on the right rail.

Here's an example of how it looks on site:

Customize Ad Codes by Device

You can add separate ad codes for desktop, mobile, and tablet devices to ensure that your ad placements fit each type of screen correctly.

Note: You can also add Google AMP-compatible ad code for each placement. Learn more about Google AMP + RebelMouse.

Your Ads in Facebook Instant Articles

As you saw above, you have the option of implementing ads into Instant Articles using both the Body Words (an ad every X words) and Ads in Assembler (an ad between X number of Assembler items) methods.

Here are a couple of best practice recommendations:

  • Facebook Instant Articles doesn't support using an ad before the body of a post, so don't place the ad in the Header or Body sections.
  • When using Body Words, we recommend setting up the ad so it displays after no less than 100 words. Otherwise, it could be rejected by Facebook.

How to Add Ads.txt to Your Site

Ads.txt stands for "Authorized Digital Sellers," and is a simple, flexible, and secure method that publishers and distributors can use to publicly declare the companies they authorize to sell their digital inventory. The mission of the ads.txt project is straightforward: increase transparency in the programmatic advertising ecosystem. You can find more information on ads.txt here.

In our Ad Manager dashboard, you can add content from any .txt file digital sellers have sent to you. It's a simple process we've outlined below:

1. Open the left-hand navigation menu (☰) and click on Ad Manager.

2. Click on the Ads.txt tab and copy-paste the content of the .txt file(s) you've received from your ad providers.

3. Click Save.

4. RebelMouse will generate a URL ending in /ads.txt where you can see the list of your authorized digital sellers. Here's an example: https://www.mother.ly/ads.txt.

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The RebelMouse Creative Agency

  • Built for Times of Uncertainty
    • RebelMouse has had a distributed, remote workforce for years:
      • Our team collaborates easily across time zones.
      • Leaders in the company excelled within an ethos of remote work.
      • Our growth-centric team has worked closely together for years.
      • RebelMouse is made up of 60 people in 28 countries, exempt from any risk of a centralized shutdown.
      • Iterative culture that allows us to adapt rapidly to change
      • Diversified portfolio - we have clients across every vertical and every business type. Our solution works for brands and media companies of varying sizes and any content vertical
    • We're the best in breaking news and crisis communications:
      • Our digital services agency built the version of Axios that fueled their rapid growth, making them a new media giant over the past three years.
      • United Airlines uses RebelMouse's agency and tech services to power their content hub and communicate with customers.
      • We're the agency behind La Verità, a subscription-based news site in Milan, Italy that has been at the center of the COVID-19 crisis.
    • We build products designed for a mobile, office-less world:
      • Editors, writers, reporters, and creators can keep up with breaking news and vital edits, and can create content all on their mobile device.
      • In times of crisis, being fast to respond is critical. Solutions that require a desktop environment to create and edit content are no longer appropriate.
    • We don't require any new capital:
      • Our business can elegantly move up and down like an accordion to fit in the current publishing climate.
      • RebelMouse has not required capital for over three years, and is in a strong cash position to survive hard economic times.
    • "No business travel" has been our company policy for many years:
      • It's our policy to avoid business travel if possible. We haven't required a single in-person meeting to close a new deal or launch a new property in years.
      • We know how to work with clients through technology to understand each other and deliver what's needed for success.
      • Our unique work culture makes us very resilient in times where business travel is shut down.
  • Lower-Cost Products With Bigger Returns
    • We build best-in-class digital experiences:
      • The RebelMouse CMS will outperform any platform on page speed, stability, and breadth of features.
      • We power massively popular websites and scale without breaking a sweat.
      • Our CEO is a technical, product-focused person who built HuffPost. The team she's built at RebelMouse since 2012 is passionate about products that outperform.
  • Digital Growth Specialists
    • RebelMouse + Media companies:
      • We grow RPMs.
      • We improve ad visibility.
      • We create new opportunities for digital revenue.
        • Paywalls
        • E-commerce
        • Native advertising
        • Programmatic advertising
    • RebelMouse + Brands:
      • Our digital agency helps brands reach potential customers at scale by winning in search and social.
      • We put in better conversion units and the data systems to track iterations on the metrics that matter.
      • RebelMouse technology builds smarter, faster pages that convert better for paid campaigns.

Learn more about the team at RebelMouse.

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