New data from Chartbeat shows engagement time is increasing despite traffic dips
Getting users to your site is only half the battle. For publishers, it’s now become more critical to focus on how long those users stay on your site — and if they ever come back. Q1 2022 data analyzed by Chartbeat found that engagement is on the rise, even though metrics like pageviews and mobile traffic experienced a decline.
Chartbeat measures engaged time by the “amount of time that readers spend actively engaging with a page — scrolling, clicking, or moving their mouse.” With this in mind, their data showed that most regions in the world registered an average of 30 seconds of engaged time on site in Q1. Readers in Latin America led the results with an average of 34.7 seconds of engaged time.
Taking a look at how engaged time has increased in recent weeks, and even years, is critical because engagement builds loyalty. If you provide users with an engaging experience, they are more likely to return. It’s those repeat behaviors that create sustainable growth for your site. Chartbeat’s data from Q1 certainly confirmed this. In Northern Europe, 40% of traffic came from what Chartbeat calls “loyal readers.” A loyal reader is someone that returns to your site at least 50% of the days in a two-week period.
How RebelMouse Builds Engagement and Loyalty
Since Chartbeat’s data shows that loyalty can account for nearly half of your traffic, it’s important to make sure that your content isn’t just resonating, but that it’s also supported by the right technology.
Here are just a few of the ways RebelMouse can help you build loyalty and engagement.
Page Performance: Many publishers are still on the fence about whether or not excellent scores on Google’s Core Web Vitals are worth the effort. They also worry that even a quality user experience won't deliver the boost in readership they need. Fortunately, our prioritization of performance at RebelMouse has given us the data to prove that Core Web Vitals are an excellent way to generate new traffic and build the user loyalty needed to have a successful business. Click here to read more on Google’s web.dev blog.
Custom Data: It’s important to clearly see how users engage with your site so that you can identify strengths and weaknesses within your user journey. RebelMouse offers unique, customizable dashboards through Google Data Studio that provide key insights into the metrics that matter most to publishers. We give our clients the ability to quickly understand the performance of their sites so that they can then make important decisions on the fly. Click here to learn more.
Distribution: Your loyal readers aren’t just on your website, which means it's important to properly engage them across multiple platforms. As publishers, you don't need to waste resources on strategizing the perfect plan for every platform. RebelMouse enables companies to succeed in a world where audiences can get easily fragmented. Click here to learn more about all of the distribution channels that easily integrate into our platform.
Holistic SEO: Another key way to improve engagement and loyalty is through content discovery, and search is the top referral traffic source in 2022. However, a modern search strategy takes a lot more to pull off these days. RebelMouse’s platform takes a holistic approach to optimizing websites for search, combining the best practices for content and technical SEO out of the box. Click here to learn more.
The data is in, and it’s never been more important to focus on the engagement and loyalty metrics that move the needle. RebelMouse can make this an easy part of your content strategy so that you can build new audiences with every publish.
Request a proposal today and let’s start working together.