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Deactivating UTM Params for Google Analytics

In all our sites, by default, we pass UTM params so you can easily track the performance of your Layout & Design tool A/B tests.
This can modify how the default groupings are shown in GA, so we understand if you want to disable this feature to customize the data is output.

The values we pass are:

UTM Source: RebelMouse

UTM Medium: RebelMouse Website

// DEFAULTS
      if(utmCampaignData) {
         utmCampaignData['campaignSource'] = utmCampaignData['campaignSource'] || 'RebelMouse';
         utmCampaignData['campaignMedium'] = utmCampaignData['campaignMedium'] || 'RebelMouse Website';
      }
      if(utmCampaignData) {
          ga('set', 'campaignName', utmCampaignData.campaignName);
          ga('set', 'campaignSource', utmCampaignData.campaignSource);
          ga('set', 'campaignMedium', utmCampaignData.campaignMedium);
          ga('

Please contact your Account Manager if you'd like this feature to be deactivated.

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subscription model for publishers
Content Strategy

In 2022, Publishers Take Back Control With Subscription Success

Users are ready to pay for content that delivers

The Rise of the Mature User

It's been a long and winding path, but in 2022 the subscription model continues its upward trajectory as a top revenue strategy for publishers of all sizes. The tug of war between platforms and publishers reached its peak in the last few years of the previous decade, leaving users desperate for a modern user experience that's clear of any clutter from the duopoly that is Google and Facebook. This is why intelligent paywall models are a top choice for users looking to consume content right from the source. When done correctly, the strategy can work for any type of media. The New York Times, a frequent showpiece example of the power of paywalls, is constantly reporting record-busting subscription numbers, with 7.6 million digital subscriptions in 2021.

And it all makes perfect sense. The subscription model eliminates the middleman — such as the platforms — so readers get the experience and content they want, and publishers get the cash they need.

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Rebel Insights

RebelMouse Q1 2021 Platform Updates

Speed, performance, and Core Web Vitals enhancements

Click here to read our Q2 2021 platform performance updates!

At RebelMouse, we pour our souls into making sure that our platform is always the most modern, high-performance CMS on the market. In fact, we invested over $100,000 worth of hours into our platform in Q1 2021 alone. This has resulted in updates and performance enhancements that publishers would have to pay for on their own to make happen on any other platform, such as WordPress. We're proud to be at a level of scale where we can invest this way into our platform, and we will continue to invest at this rate every quarter moving forward just as we have in the past.

Here are the major updates that we've added to the platform in Q1.

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