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Deactivating UTM Params for Google Analytics

In all our sites, by default, we pass UTM params so you can easily track the performance of your Layout & Design tool A/B tests.
This can modify how the default groupings are shown in GA, so we understand if you want to disable this feature to customize the data is output.

The values we pass are:

UTM Source: RebelMouse

UTM Medium: RebelMouse Website

                                  // DEFAULTS
      if(utmCampaignData) {
         utmCampaignData['campaignSource'] = utmCampaignData['campaignSource'] || 'RebelMouse';
         utmCampaignData['campaignMedium'] = utmCampaignData['campaignMedium'] || 'RebelMouse Website';
      }
      if(utmCampaignData) {
          ga('set', 'campaignName', utmCampaignData.campaignName);
          ga('set', 'campaignSource', utmCampaignData.campaignSource);
          ga('set', 'campaignMedium', utmCampaignData.campaignMedium);
          ga('

Please contact your Account Manager if you'd like this feature to be deactivated.

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I love the control panel. Awesome work. I have to say, what an amazing creative team RebelMouse is. I am so grateful!

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Thanks to RebelMouse, United doesn’t have to sacrifice great content for speed. You can have both!

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RebelMouse employs a unique, diverse, and decentralized team that consists of 70+ digital traffic experts across more than 25 different countries. We have no central office, and we cover every time zone to ensure that we’re able to deliver amazing results and enterprise-grade support around the clock.

Our team is well-versed in all things product, content, traffic, and revenue, and we strategically deploy ourselves to help with each element across all of our clients. We thrive on solving the complex.

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